YouTube Video Marketing Tools for Your Business

YouTube Video Marketing Tools for Your Business

“YouTube Video Marketing Tools for Your Business” written by Mike Marko.

Looking for a way to improve your video marketing campaign?

Video marketing has become the trend among brands the past few years. Businesses today now make video the focal point of their outreach and campaign efforts.

And it’s no wonder why.

Consumers are drawn to visual content and video is the perfect way to attract and build a relationship with them. To convey their message even better, businesses hire professional video makers to ensure the success of their video marketing campaigns.

But what use is good content without proper distribution? As a result, businesses are also investing in video marketing tools.

In this blog post, we will discusses these commonly used video marketing tools by businesses and their different purposes.

Useful Video Marketing Tools for YouTube

Despite the efforts of Facebook and Instagram to accommodate the growing trend of video marketing, Youtube remains to be the top platform for it. YouTube remains the only one trusted by both users and businesses to deliver long-term video engagement.

However, success does not happen overnight and takes a lot of time and effort. To ensure your success on this competitive platform, consider using these useful video marketing tools.

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Importance of Video Marketing

Many businesses are using video marketing as it provides them with more options in terms of marketing. Unlike pictures and texts, videos can be used to tell a story and showcase a brand’s personality.

There are many benefits to it as well. Video marketing can increase sales, as studies show that 73% of users buy the products shown in a promotional video.

A high-quality content can also increase your subscribers because videos can build trust and relationships. Videos are also more than adequate to explain everything and inform users of what they need to know.

Videos are often used in marketing during a launch of a new product or service, or spread brand awareness. To help you get the best from your videos, check these useful video marketing tools for YouTube.

YouTube Search Filters

Youtube was built to house videos and facilitate video marketing, so don’t overlook its basic features. An example of a useful Youtube feature is its search engine filters, which allows you to videos with the same content.

As the search engine filter also provides the top-ranking keywords for that theme or content, experienced internet marketers use it to see the existing keywords in a particular niche. These keywords will then be narrowed down to the right keywords that can be used for their content.

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YouTube Search Auto Suggest

YouTube’s Auto Suggest also helps in finding popular keywords in your niche by completing search queries. Auto-suggest is useful, especially for beginners who are not yet aware of the popular keywords in their niche.

To use the Search Auto Suggest, just start typing in the YouTube search bar and note the suggested search terms.

Bulk Suggest Tool

The Bulk Suggest Tool helps you find keywords for your videos that are already compared to Google and Youtube queries. The tool gathers data from these two search engines and gives the best possible keywords for your contents.

Remember, keywords can help you boost the exposure of your contents. With that said, use this tool to help you choose the keyword that perfectly fits your content.

BirdSong Analytics

BirdSong Analytics is a competitive analysis tool. This can be used to check the statistics of other public YouTube channels and study their engagement metrics, as well as SEO tactics.

This tool also provides data to help you determine the right time to post your videos. In addition, it can also shares details that can be used to decide on the right length for your content.

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DrumUp

DrumUp is a scheduling tool that allows you to post your YouTube videos across multiple social media platforms. It’s one of the video marketing tools that can free you from the hassle of updating social media accounts individually.

Canva

Canva is a graphic design tool that allows users to enhance their videos with ease. This tool can help you create anything from your YouTube thumbnail to an infographic that you can share in a video.

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VidIQ

VidIQ is a tool that suggests tags and helps you choose the right ones to greatly improve the visibility of your videos. The tags suggested by Vidiq helps your YouTube video get discovered in the “Related Videos” section.  

TubeBuddy

TubeBuddy is a YouTube analytics tool. This can be used to check your channel’s performance and choose video tags that will benefit your channel.

Unlike the other video marketing tools mentioned here, TubeBuddy is a Chrome extension tool. This means you do not have to worry about it taking up space on your computer.

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Final Thoughts on YouTube Video Marketing Tools

Many business owners now have video marketing as an integral part of their online marketing strategy. The use of video as a marketing content is a trend that has shown significant growth over the past year.

There are plenty of benefits of using video as a way to promote products and services. Videos can be used to showcase brand’s personality or promote a launch of a new product/service.

Videos have been shown to increase sales due to their ability to explain even the more complex ideas properly. Hence, 73% of internet users are indicated to buy the products showcased in promotional videos after watching them.

But content is nothing when you do not distribute it properly. Youtube remains the top choice for video content, making it the best platform to do video marketing.

It is also recommended to use the different video marketing tools mentioned in this blog post. These tools can help you improve your video marketing campaign, ensuring its success.

If you have more questions about video marketing tools, leave them in the comment section below.

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Suggested Articles:
1. Tips for Getting More Subscribers on YouTube
2. How to Manage an Effective Video Marketing Strategy
3. How To Build A Dynamic Marketing Funnel – Part 2

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Author: Mike Marko
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Article: YouTube Video Marketing Tools for Your Business


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