7 Tips for a Great YouTube Strategy for Brands

“7 Tips for a Great YouTube Strategy for Brands “ written by Mike Marko.

Real talk…

If you want to market on YouTube, then you need to be savvy about it. And it’s hard to do so if you don’t know where to start.

That’s probably why you’re here… to learn about the YouTube strategy for brands.

YouTube marketing is one of the effective ways to expand your discoverability. It lets the world know that your business provides practical solutions they may need.

But the truth is, without an effective strategy, your YouTube marketing may be inadequate.

This blog post will reveal 7 useful tips for YouTube strategy for brands and what good they can do your business.

Understanding the Importance of YouTube Strategy for Brands

Here’s a jaw-dropping fact — there are over 50 million content creators producing videos regularly.

With that much content competing for viewer attention, your own videos and marketing strategy have to stand out!

Don’t worry, though. You don’t need to be an expert to be successful in your YouTube marketing.

YouTube provides powerful marketing features that have helped thousands of businesses. All you need is a guide to their usage.

We’ll cover that and more as we discuss how to make an effective YouTube strategy for brands. Then you’ll be able to churn out YouTube posts that will help your business.

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1) Create Riveting Content

An important YouTube strategy for brands is creating riveting, entertaining content.

In a sense, YouTube has replaced TV. That means a lot of people now watch videos in their home to relax, or willingly set aside large chunks of time for it.

Because of this, companies should not think that YouTube is “on-the-go” entertainment. Rather, they should focus on creating entertaining, long-form content.

By that, I mean longer videos in variety.

YouTube videos can be informative, educational, or purely entertaining. They can take a lot of forms, but to be effective, they should always be interesting.

Remember, YouTube users aren’t just viewers. All of them are potential customers.

That means your content, no matter what style of it, should encourage your viewers to take action (go to your website, register to a subscription, or buy a product).

To do that, you need to retain them long enough for your message to get through. So make content that keeps them riveted to the screen for as long as possible!

This YouTube strategy for brands is also a way to increase more views. Learn more about this by reading my blog post “Easy Ways to Increase YouTube Video Views”.

Informative and Educational Videos

As mentioned already, another important aspect of YouTube strategy for brands is creating videos in variety.

Educational content has always been effective in catching the attention of users.

Informational and educational videos teach people. And because humans tend to be curious, these types of videos usually get people’s attention quickly and get more views.

How-to videos and Tips are examples of informative and educational videos.

For example, if you’re selling hair care products, then you can create videos with titles like these:

  • Tips for Split Ends.
  • How to Get Rid of Split Ends.

Or, if you’re in a car servicing industry, you can create informative videos such as these:

  • Tips for Taking Care of your Tires.
  • How to Change Tires.
  • Why You Need to Change Your Tires Regularly.

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Behind-the-Scenes Videos

Here’s another YouTube strategy for brands I want to share with you.

It’s essential that your videos aren’t purely salesy. People tend to be more interested if they get to know first what your company does and why.

So share your company values and mission. Give peeks and previews into what goes on in your business, behind the shopfront.

For example, a YouTube strategy for brands in the food industry (such as those that bake cookies or make candies) is to create videos of how they create their food.

Micro-Moment Videos

As per Google, people tend to have the feeling “I want to do”, “I want to go”, and “I want to buy”. These are what Google refers to as micro-moments.

People often have the desire to get what they want instantly. They search for products online, look for answers online, and look for instructions online.

This is something often used in YouTube strategy for brands.

Businesses in the cosmetic industry take advantage of micro-moments by producing how-to, tips and tricks, and make-up tutorial content, for example.

In your YouTube marketing, you have to analyze the reason your target audience turns to the Internet.

Are they looking for help? Look for a solution to a common problem?

Find out, then create a video that delivers their needs. This is a YouTube strategy for brands that you should remember.

2) You Need to Be Reliable

Being reliable is an important YouTube strategy for brands.

All successful YouTube marketers share the characteristic of reliability. They can be relied upon to produce videos regularly.

Big companies understand this YouTube strategy for brands very well. They usually post every couple of days.

There are even some posting every day, while others post once a week or twice a month.

But take note, reliability isn’t just about how frequently you post videos. It’s also about consistency in your format, style, and theme or topic.

When viewers see consistency in your videos, they get to know what to expect from your channel. That sort of dependability encourages them to be loyal to your channel.

To achieve this, you need to build a content plan or strategy to map out your video production and posting schedule. This can also help give structure to your YouTube marketing.

Never forget this YouTube strategy for brands.

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3) Build a Solid Community

Here’s another YouTube strategy for brands to remember — build a solid YouTube community.

On YouTube, each channel has the potential to build an audience that’s loyal and highly engaged. A good way to do it is to interact with your viewers often.

It’s a common understanding that creators and viewers expect and appreciate comments. That means you should be ready and willing to reply to comments/suggestions.

This lets you build a relationship with your audience via a cycle of interaction.

When you respond to comments, your viewers get the impression that they are being heard and that their opinion matters.

It also gives them the message that comments are being accepted and appreciated. That can help build loyalty to you and your channel.

When you build a solid community, that means you’re performing YouTube strategy for brands effectively.

4) Encourage Viewers to Take Action

If you really want to be successful in your marketing, then you have to do this next YouTube strategy for brands.

It’s essential that you prompt your viewers to engage with you and your content. That means calling them to take a particular action.

The simplest way to do it on YouTube is to ask them for comments about your videos. This tells them that you value and appreciate their thoughts.

But there are other ways you can get your viewers to take action.

YouTube cards are a great tool, for instance. They are notifications that pop up in videos, and direct viewers elsewhere.

For example, if you produced a shoppable video, then you can link the card to a featured product or your online store.

Another useful tool is the End Screen. This tool will allow you to promote even more things at the very end of your video — you can even ask people to watch another of your videos.

These tools will let viewers know that they can take further action after watching your content. This will keep them within your walls rather than letting them go elsewhere.

5) Have a Mobile Mindset

Another YouTube strategy for brands is having a mobile mindset.

Statistics say that of YouTube’s 1 billion users, 70% use mobile devices to watch videos. This gives us a clear fact that more people access video content on their mobile phones.

Now, YouTube mobile users tend to pay more attention than they would when watching television.

Those who watch traditional television tend to do other things when they’re watching TV.

So how can you take advantage of the fact that people tend to focus more on watching when they use mobile phones?

The answer… it’s about thinking of the user’s need. You need to come up with a mobile-first strategy so you can deliver relevant and engaging content in a real-time context.

You can also try producing and publishing brief and fun videos with a high tendency of going viral.

Doing so, you can leverage YouTube to target mobile devices with pre-roll ads that are related to what YouTube users search or watch.

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6) Optimize Your Videos

The quality of your content and its consistency play a massive role in the success of your YouTube marketing. But it’s also critical for you to ensure that your videos get the maximum exposure possible.

SEO (search engine optimization) can do a lot to boost your content’s visibility. Videos often rank high in search engine results pages, so you should do all you can to make sure yours rank well.

As such, performing SEO is a big part of YouTube strategy for brands.

That means doing things such as placing a relevant keyword in key attributes, employing appropriate tags, and writing a compelling description.

Another thing you can do is customize the thumbnails of your content. Create a branded design to create familiarity for the viewers and consistency.

All of these things increase the chances of your video being found as well as clicked-on.

That’s the reason optimizing your video is a YouTube strategy for brands that you shouldn’t ignore.

7) Build Relationships with Influencers

Another YouTube strategy for brands is building a relationship with influencers.

YouTube and influencer marketing enjoy a good relationship. Brands often partner with influencers on the platform for increased reach and exposure.

You might even say collaborating with influencers is an essential part of YouTube marketing.

However, it’s worth noting that you have to be careful when picking an influencer.

True, they can help broaden the exposure of your brand, but they can also do otherwise. Let’s take an example.

Why the Choice of Influencer Matters

Let’s talk about Logan Paul, a 23-year-old influencer. With 19 million subscribers, his videos get millions of views every day.

Because of his influence, he’s worked with some of the biggest brands in the world, such as Nike, HBO, and Pepsi.

But things didn’t go very well with Paul when he published a vlog filmed in Aokigahara Forest in Japan, which is also known as “the suicide forest”.

The video (which was taken down soon after) sparked controversy when Paul and his friend discovered a dead body. Paul’s reaction to the body was characterized as “insensitive” and drew heavy criticism.

Now imagine that you’d been using Paul as an influencer when this happened. Your brand might have been associated with the behavior for which he was criticized — not the best exposure!

How to Pick the Right Influencer

So don’t pick an influencer merely on the basis of his follower count. Look at lifestyle, activities, and other characteristics that affect authenticity and image.

Fortunately, YouTube’s been doing a great job of cracking down problematic videos and users. This means advertisers will have fewer issues with questionable content creators (hopefully).

Nevertheless, it’s never wrong to be careful when partnering with influencers. Partner with an influencer who shares the same values as your brand.

Be sure to consider this YouTube strategy for brands in your own YouTube marketing.

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Final Thoughts on YouTube Strategy for Brands

Coming up with a YouTube strategy for brands will help you perform YouTube marketing effectively and successfully.

The strategies we’ve discussed will help you avoid making mistakes. That can save you time and a lot of effort.

None of these tips for a YouTube strategy for brands is more important than the others… they‘re all essentially equal.

That means creating lean-back content is just as important as optimizing your video by using major keywords and relevant tags.

The same is true of being consistent, building a community, going mobile, and partnering with influencers.

The truth is, there are even more things that can help you be successful in YouTube marketing than just the tips for a YouTube strategy for brands that we’ve tackled today.

So if you have more questions about a YouTube strategy for brands, feel free to comment below. I’ll be happy to share insights and give you the best answer.

Also be sure to check out this Business Owner’s Guide to YouTube Marketing.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

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Suggested Articles:
1. Why Your YouTube Marketing Plan Isn’t Working
2. Strategies for Best Marketing Videos
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7 Tips for a Great YouTube Strategy for Brands  - Mike Marko

Author: Mike Marko
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Article: 7 Tips for a Great YouTube Strategy for Brands

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