5 Yoga Marketing Strategies for Your Yoga Studio

5 Yoga Marketing Strategies for Your Yoga Studio

“5 Yoga Marketing Strategies for Your Yoga Studio” written by Mike Marko.

Are you looking for yoga marketing strategies?

While yoga’s increasing popularity may benefit you in some ways, it poses challenges in others. For instance, you’ve probably noticed all the new yoga studios popping up everywhere.

The growing competition in your industry is likely why you’re looking for yoga marketing strategies. You want to know how to bring your business into the spotlight and reach more people around your place.

If so, you’re on the right page.

Today, we’ll discuss the most effective yoga marketing strategies you can use. These are the yoga marketing strategies proven to work best for yoga brands and businesses.

By the end of this post, you’ll have a better understanding of the perfect yoga marketing strategies. As such, you’ll be able to use them to help your business reach a larger audience.

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Yoga Marketing Strategies for a Yoga Studio

You need to have an online presence in order to advertise your yoga studio. Your first objective is thus to set up your own website.

In the digital age that we currently live in, having a website will give you a lot of opportunities to gain new clients and help your yoga studio grow. Most businesses have their own website.

If you’re looking for someone to help you build a beautiful, fully-customized yoga website, IM Consultant Services can help you get an amazing website and integrated booking system set up for your yoga business.

As a yoga practitioner, your website is easily your best yoga advertising tool… but it doesn’t end there. You also need to use the right yoga marketing strategies to make the most of your site.

1) Incorporate Your Social Media Accounts with the use of WOMM (Word-of-Mouth Marketing).

A marketer’s best friend is word-of-mouth marketing or WOMM. It’s one of the most valuable techniques that can help you with your yoga marketing strategies.

So, how does it work? When your customer recommends your yoga studio to their friends either via social media or a verbal recommendation, that’s word-of-mouth right there.

Social media has become a powerful and highly effective tool for word-of-mouth marketing. People go online to talk about their experiences of products and brands.

This is also one of the most popular online platforms for sharing opinions and recommendations with others. Conversations that are usually started online often continue offline.

As such, you’ll want to encourage your online audience to share information about you whenever possible. This should be part of all your yoga marketing strategies.

Here are some micro yoga marketing strategies that you can use on social media platforms to engage with your followers:

  • Ask questions that encourage a discussion.
  • Create online events.
  • Have a raffle and give away exciting freebies.

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2) Define Your Brand

Your brand will help determine your yoga marketing strategies, set your studio apart from your competitors, and attract new students.

Apart from this, your brand will also be an influencing factor in marketing ideas that you implement.

Branding improves recognition and awareness. It builds a loyal customer base, increases your business’s overall value, and reinforces what your company stands for.

However, that’s only possible if you’ve defined your brand clearly. Let’s talk next about how you can define your brand.

Define Your Mission

What does your brand stand for? What is your business’s mission?

Those are the questions you should ask here. Think about your inspiration in pursuing your yoga practice and why you want to help others find peace and passion.

Design Visual Elements

The visual elements of your brand are logos, slogans, themes, colors, etc. You’ll be using these to represent your business and show your audience who you are and what you believe in.

Implementing Your Brand

So you’ve defined your mission and determined the visual elements you’ll be using for your brand. Now it’s time to put your vision into action by executing your yoga marketing strategies!

Start incorporating your brand’s color, fonts, logos, and other elements into your website, social media profiles, email templates, and more.

3) Create Content

Content marketing is a fun and entertaining way to engage with new prospective students, fellow teachers, and other professionals in the yoga industry.

It will also help you achieve your marketing goals, which are building your audience on social media and increasing website traffic.

To help you with this, here are content-focused yoga marketing strategies you can implement:

Run a Blog

This is a flexible way for you to promote secondary content that builds your brand image, authority, and trust. You can use it to post the following:

  • Articles on yoga-related topics,
  • Relevant stories,
  • Interviews with yoga personalities,
  • Reviews of yoga classes or paraphernalia, and
  • Anything about you and your business.

Effective blog posts ought to have a clear voice that resonates with your audience. Update your blog regularly with fresh and trending content that will interest your audience.

Once your yoga articles are written and posted, make sure to share them as well! Post content on multiple channels such as Quora, WordPress, and your own social media accounts.

This will improve your chances of getting engagement and will help drive traffic to your website.

Remember too that another important role of blogging is to increase your position in search engines for a wide variety of keywords. Therefore, blogging may help you get more organic traffic to your website.

For starters, start writing about topics that people might be searching for on Google for. With any luck, when people do search for them, your blog article should come up.

Publish Infographics

Infographics are effective because they illustrate important information. As such, they help readers grasp a vast amount of information in a short amount of time.

When creating infographics, look for ways to replace large amounts of text with images, then create a concise copy to make it effective.

To put it simply, if a picture is worth a thousand words, then infographics are worth a thousand shares and likes. You can include infographics on your blog or share them as content on social media.

These can also help you get some great cross-promotion and backlinks for your site. If you aren’t a designer and don’t know how to make them, though, you can message  IM Consultant Services directly and we’ll give you a very reasonable price.

Produce Videos

There’s no better medium for yoga teachers to demonstrate poses, share sequences, or provide tips than videos.

Videos are also a great way to capture intimate interviews directly from your yoga studio on the topics and ideas that you find most important.

If you’re not using video as your content, it’s a good idea to invest in a basic camera, recording equipment, and editing software.

Then, start creating videos and upload them to sites like Youtube or Vimeo. That way, you can easily share them on your website, blog, and other channels.

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4) Offer Incentives

Most yoga studios tend to offer new students discounts or free classes as incentives. However, if every studio out there offer the same things, how can you get people to choose you and your business?

You can set your yoga business apart from the rest by offering unique, creative promotions and incentives for your customers.

Here are some ideas:

  • Yoga packages – Offer your students more value by bundling several different products/services together at a different price.
  • Groupons/coupons – Coupons bring new users to your business by lowering the bar for entry. For example, if someone isn’t sure they will like yoga classes, they will have a free trial instead of $30.
  • “Bring a friend” days – Encourage your students to bring a friend or family member to your studio.
  • Discounts for specific groups – Offer discounts for certain groups of people who may benefit from your yoga classes (students, the elderly, pregnant women, new mothers, etc.). This will help reduce barriers to entry and can help make your studio more attractive compared to your competitors.
  • Cross-promotion – Approach other businesses in the area for cross-promotion opportunities. Say you will offer discounts to their customers and in return, they can help promote you.


5) Consider Your Location

Most people who visit a yoga studio often live or work within a few miles of that studio. As such, you should take neighborhood demographics seriously and structure your yoga marketing efforts accordingly.

Take some time to conduct some research beforehand to help you ensure that the classes you offer are relevant, and will provide value to the community.

Here are examples:

  • If most of the nearby community is elderly, try offering gentle flow and chair yoga classes.
  • If you’re located near a university, you can offer a wide variety of classes to cast a wider net.
  • If your studio is near a gym & fitness establishment, consider cross-promoting your studio.
  • If there are lots of businesses in the area, then try to work with them on some kind of special offer or collaboration.

Final Thoughts on Yoga Marketing Strategies

Marketing your yoga classes requires consistency and patience. All of the yoga marketing strategies above focus on sending a clear message to both current and prospective students on what you have to offer.

Keep doing your best to create value, make yoga meaningful for the world, and attract more students to your studio. Try the yoga marketing strategies I provided to extend your reach to more people.

And if ever you need help to promote and market your service, IM Consultant Services can help you build the business you love from scratch.

If you have any questions about yoga marketing strategies, leave a comment below.

By the way, if you need help promoting your business with your SEO, be sure to check out the SEO services offered by IM Consultant Services.  They are a top notch company that can get the guaranteed results you are looking for.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options available.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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5 Yoga Marketing Strategies for Your Yoga Studio - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

Article: 5 Yoga Marketing Strategies for Your Yoga Studio

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