Effective Tips to Take Your Yoga Marketing to the Next Level

Effective Tips to Take Your Yoga Marketing to the Next Level - yoga marketing

“Effective Tips to Take Your Yoga Marketing to the Next Level” written by Mike Marko.

Yoga is becoming more dynamic. It has steadily gained momentum in recent years, with yoga studios opening all over the world.

Yoga alone represents a $10-billion industry in the U.S. right now. It’s also set to grow at a rate of 9.2% per year.

As people continue to become more health-conscious, it’s the prime time to open a yoga studio or renovate your existing yoga studio.

In line with that, it’s also time for you to market your yoga business effectively to get more students.

Whether you’re a yoga teacher, opening a yoga studio, or own an existing business, your advertising strategy is crucial to growing your business.

Now, you’re probably wondering how to do that because there’s a lot of marketing information out there. Sometimes, it can get confusing.

This guide will get rid of any uncertainties for you. Previously, we talked about the basics of Yoga marketing.  Today, I’ll take you through the best ways to use marketing to ramp up the grow your yoga business.

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Tips That Will Boost Your Yoga Marketing

Marketing your yoga business will require a lot of time and effort. There’s no getting away from that.

That said, there are ways to make the process simpler. For instance, there are certain marketing techniques you can use in your yoga marketing strategy to improve its efficacy.

In this post, I’ll share with you some of those techniques. I’ll do that through these tips on the most effective ways to boost your yoga marketing.

Plan and Set Your Goal

Whether you’re new to marketing or have previous experience, laying your foundations and setting goals are the perfect first steps to creating your marketing plan.

You need to understand your audience, target market, and competition too, of course. All of these are essential to the way you define your goals.

The majority of this information can be discovered during the planning stage. And you can incorporate the data into your strategies to create a targeted and effective yoga marketing plan.

Careful planning and strategy are so important in a marketing plan. This will include optimizing your website for SEO and organizing the creation of content that will add value.

However, the way you do these things depends on your goals. Do you want to reach new customers? Or is your goal to provide current customers added reason to keep coming?

Set clear and realistic goals for best results. When you know what you hope to get out of your yoga marketing, you’re likelier to build effective strategies for it.

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Build an Incredible Website

When launching a yoga business or making your yoga business more visible, a website is one of your most important business assets.

Your website is where the majority of new students will connect with you and learn more about your business.

That being said, you’ll need a responsive web design for both desktop and mobile users. Mobile is now more important than ever because in 2018, 52.2% of all online traffic was generated through mobile phones.

People will likely contact your yoga business if you have a mobile-friendly site with these essential elements:

  •         Yoga business branding,
  •         Booking system,
  •         Reviews and testimonies,
  •         Social media links,
  •         Sign up form,
  •         Location details, and
  •         Responsive design.

Creating an optimized website that’s going to showcase your business can feel like an overwhelming task.

Fortunately, there are a couple of paths you can take to create an on-brand website that’s going to support your yoga marketing goals.

You can either hire a professional to build your website or use a website builder like these:

  •         Wix – This powerful cloud-based builder is easy to use with several helpful features.
  •         WordPress – This website builder gives you complete control and is the world’s most popular website building platform.
  •         Gator – A popular website builder by HostGator provides an all-in-one website building and hosting solution.
  •         Squarespace – A fully-hosted website builder known for its fantastic design and user-friendly experience.

But if you want a professional’s touch, IM Consultant Services can make you a website that is designed for your business alone.

They have experienced website designers who will give you a website that will clearly represent your business and boost your sales.

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Create Quality Content

Content marketing is a way to create interesting content that will boost your brand and build trust with customers. No single type of content will appeal to every customer so it makes sense to vary your content.

These are the types of content you can use to make your business a success:

  •         Blog posts,
  •         Video,
  •         Images,
  •         Infographics,
  •         Email newsletters,
  •         Podcasts, and
  •         Quizzes and polls.

With blogging, you create content for your website with the use of several targeted keywords that will drive customers to your website. It can also paint you as an authority in your field.

If you go the blog post-writing route, note that marketers are now shifting towards longer and more in-depth content. This is something to keep in mind when creating yoga marketing blog content.

You may also want to consider making video content. In fact, creating video content is ideal for a yoga marketing because yoga presents so well visually.

Video content is also 50 times more likely to drive organic search results than plain text. Its popularity has increased massively.

These tools can help you along the way:

  •         Adobe Spark – Fast content creation software that lets you combine text, images, and video content.
  •         Canva – This tool makes it easy to create and edit customized images for social media channels.
  •         Animaker – Create multiple video types including explainer and infographic videos.
  •         Lumen5 – This uses artificial intelligence to create a video from text.

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Be Active on Social Media

Being active and engaging on social media are great ways to grow your brand and your business.

Did you know that 77.6% of small businesses reported using social media to promote their business, with Facebook being the top-used platform?

Engaging with your followers should be a part of your yoga marketing plan. When choosing which platform to use, think about who your target audience is.

You should also plan what type of content you’ll be sharing and how much time you are willing to devote to social media marketing.

You may also want to determine which social networks take highest priority in your social media marketing.

Instagram, I think, is the best match for a yoga business. Again, this is because of how much visual material can be used for yoga marketing.

You can use these hashtags for your yoga marketing Instagram posts, by the way:

  • #yogi
  • #meditation
  • #namaste
  • #mudra
  • #health
  • #yogachallenge

Take advantage of the many marketing elements in social media platforms to grow your business much faster. You can leverage so many features for your yoga marketing.

From live streaming your latest yoga class on Facebook or Instagram to collaborating with influencers within your area, social media presents a lot of opportunities.

Word-of-mouth or customer-to-customer-referral marketing online is so important. That’s why businesses ought to be active on social media — it encourages their fans to speak up for them.

About 62% of consumers search online for reviews and information before buying a product or a service. If what they find is predominantly positive and from fellow consumers, it’s likely to have an impact.

Understand Search Marketing

Let’s face it: the majority of people will only learn of your yoga studio through your website. Most likely, they’ll also find it as a result of a relevant search on Google.

According to Net Market Share, Google is heavily favored and a market leader in online search. However, search engines such as Yahoo and Bing still hold a large audience.

These are all things you need to learn about search marketing. You also need to learn how to use relevant keywords to help your website appear for your target customers’ searches.

To be visible online, think about the keywords you’ll use for your yoga marketing. The right keywords make it easier for potential students to find your yoga business.

Your goal is to appear in organic website listings. To make that possible, you have to ensure your keywords are on point for your niche and business.

Another option is to use Google Adwords so that you get top position in the paid section of the search results. The thing is, you’ll need a budget to bid for a high ranking.

And a high ranking means higher visibility and web traffic.

If you’re not sure what you need to do for your business, IM Consultant Services can help you make a decision, plan your success, and execute it smoothly.

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Host Yoga Events

When promoting your yoga studio, think about your local community. The digital parts of your yoga marketing efforts are important, but being part of your local yoga community is crucial.

With the endless reach of social media, it can be easy to lose focus on your local community. But that community is instrumental to your success.

The majority of people who attend your yoga classes will live or work nearby. You need to think of ways to get those specific people into your studio.

Events are the single most effective marketing technique for this, even over email marketing, digital marketing, and content marketing.

If you’re looking to host a community yoga event in your area, here are some ideas to get you started:

  •         Collaborate with other leaders in your community,
  •         Puppy yoga in the park,
  •         Free workshop,
  •         Lunchtime yoga for nearby companies,
  •         Over-50s morning yoga, and
  •         University student events and discounted classes.

Final Thoughts on Taking Yoga Marketing to the Next Level

These tips for yoga marketing will ensure your growth. However, they will still take time and effort.

Be patient and have faith in how digital marketing helps small businesses. Remember to stay true to your brand and stay authentic while you grow your brand.

Remember too that each of the yoga marketing techniques I gave above may take time to master. Search marketing, for example, isn’t the easiest thing in the world… but when done right, it can be one of the most effective yoga marketing techniques.

Use these techniques to add value, bring in new students, and establish a healthy relationship with your local yoga community.

If you need help with something, IM Consultant Services is just a message away!

Each strategy is customized according to the client’s needs, goals, competition, geographics, client demographics and other supporting information.

IMCS will also monitor the progress of each of your campaigns, and make changes for you to reach the full potential of your business.

We guarantee you that once the campaign has started, you will receive significant results within 3-6 months. Contact us today to find out more about digital marketing for your yoga practice.

By the way, if you need help promoting your business with your SEO, be sure to check out the SEO services offered by IM Consultant Services.  They are a top notch company that can get the guaranteed results you are looking for.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options available.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Effective Tips to Take Your Yoga Marketing to the Next Level - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

Article: Effective Tips to Take Your Yoga Marketing to the Next Level

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