Why You Need Indianapolis SEO

Why You Need Indianapolis SEO - Indianapolis SEO

“Why You Need Indianapolis SEO” written by Mike Marko.

Indianapolis business owners aren’t strangers to competition.

That’s because doing business in a world city comes with its share of risks — healthy rivalry being one of them.

That said, Indianapolis businesses today don’t just face competition locally.

They have to do it on a wider scale too, thanks to the Internet.

If you’re an Indianapolis business owner operating in this age, you know this already.

It’s practically required to have an online presence if you want consumers to discover your business now. Otherwise, you’re virtually invisible.

That’s where SEO or search engine optimization enters the picture. It’s meant to make your business more visible online.

Today, we’ll talk about how it works and how it can help your business. We’ll also talk about how you can find the best Indianapolis SEO provider for your company.

The Importance of Indianapolis SEO

Had you asked a business owner about the importance of Indianapolis SEO around two decades ago, he’d likely have had nothing to say.

Things have changed in the years since.

Now, most business owners get that SEO can have serious effects on their business.

It’s almost become a buzzword among marketing and entrepreneurial circles.

Despite that, some business owners are still surprisingly vague in their understanding of it.

They know it’s important and they should look into it, sure…

But they aren’t quite sure what it is or how it works.

So before we go into why you need Indianapolis SEO, it’s best to cover those points.

Let’s start by answering this question: What is SEO?

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What Is SEO?

Search engine optimization (SEO) is a digital marketing technique. It aims to get a website/webpage to the highest position possible in search engine results pages (SERPs).

SERPs are the pages of results you see when you use a search engine like Google to look for something. 

SEO is basically about getting your website to the top of those results.

Take note that it would be wrong to call this the ultimate goal of SEO, though.

After all, the only reason a high SERP position is desirable is that it can help a business grow. 

The ways it does that are the actual goals of SEO, as you’ll see later.

For now, let’s focus on the idea of improving a website’s position in the SERPs.

How would an Indianapolis SEO company do it for you? There are a lot of possible ways, actually.

In fact, there are so many optimization methods that it would take hours to name them all! 

So for the sake of brevity, I’ll just lump them into the 2 main categories of SEO.

These are on-site and off-site SEO.

1) On-Site SEO 

On-site SEO is also known as on-page SEO.

It refers to the techniques that touch on the parts of the actual website or webpage being optimized.

For instance, an Indianapolis SEO company would likely list the following techniques as part of their on-site SEO services:

  • Optimizing website content through keywords, quality control (editing and proofreading), and readability testing.
  • Addition of site metadata.
  • Ensuring site mobile-friendliness.
  • Improving page load speed.

All of these are things that can affect how high a search engine will place the website in its SERPs.

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2) Off-Site SEO Techniques 

But Indianapolis SEO agencies will typically offer you off-site (or off-page) SEO services too.

As you might have guessed by now, these are techniques that touch on things outside of the actual website or webpage being “promoted”.

Though they may happen outside of the website, they still have an effect on SERP placement.

Here are some examples of off-site SEO Indianapolis SEO services:

  • Backlink building.
  • Guest blogging.
  • Social media marketing.
  • Influencer marketing.

What SEO Can Do for You

Now you probably already have an idea of what SEO can offer your business.

Still, it doesn’t hurt to spell out its benefits for clarity. That way, you’ll have a better idea of what to expect from your Indianapolis SEO company when you hire one.

At any rate, here are the ways SEO can help you and your brand:

  • It can make your business more visible online, especially to your target customers.
  • It can drive consumers to your online assets, i.e. get your target clients to visit your website or online store.
  • It can build a reputation for your business on social media and the Web. That can confirm its legitimacy and make it seem more attractive to consumers.

These are all critical business goals. As such, it’s little wonder that so many business owners are no investing in SEO.

Of course, not all business owners can do their own SEO. As you might have guessed from our earlier discussion of what it is, it can get pretty complicated.

That’s why most businesses just end up getting an agency to help them.

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How to Pick an Indianapolis SEO Company

Now let’s talk about how you can pick the right agency to do your SEO.

First off, let’s be clear that we’re talking about Indianapolis SEO companies here.

That’s because it’s generally best to hire a local agency for this.

They’re often easier to reach, for one thing.

Furthermore, they’re already familiar with your target market (if you operate locally).

Besides, it’s easier to get personal reviews of their work.

After all, they’ve likely done Indianapolis SEO work for at least one business in your area.

So if that’s settled, let’s move on to my guide to picking an Indianapolis SEO agency.

Let’s begin with the consideration most business owners typically have at the fore of their minds — the budget.

1) Pick the Best You Can Afford

This probably sounds like an injunction to spend as much as you can on Indianapolis SEO.

What I’m actually saying is that you should start out with a budget. Then, look for the best company you can get on that budget.

Don’t be taken in by Indianapolis SEO companies with unnaturally low prices, by the way.

That’s because it may be a sign of the agency’s inexperience.

If an Indianapolis SEO company charges drastically lower than others, inspect it more thoroughly.

Just remember to ask each company if they have packages corresponding to your needs.

That can help you pick the one that best meets your budget and requirements.

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2) Look for Past/Ongoing Successes

Obviously, you want an Indianapolis SEO agency with experience.

To check their competence, ask to see the outcomes of each agency’s past projects.

If they have ongoing projects they’re willing to talk about, ask about those too.

The idea is to see what they’ve done for others and what outcomes their work had.

Obviously, pick an Indianapolis SEO company with good project outcomes. Look for outcomes that actually contributed to business growth.

That means looking beyond some obvious metrics for success.

Don’t be too impressed by a company that claims to have doubled the traffic for one of their clients’ websites, for example.

Be impressed if that traffic has actually led to more sales or leads for the client.

3) Pick a White-Hat Company

“White-hat SEO” is SEO that’s done in cognizance of search engine guidelines.

In other words, it doesn’t violate the rules search engines set for webmasters and marketers.

“Black-hat SEO” is the opposite of that. Instead of trying to win within the rules set by search engines, it tries to “game” the rules themselves.

For example, keyword-stuffing is a black-hat SEO technique. It’s done by inserting keywords into a webpage for the sake of having as many of them in it as possible.

Because it’s just about keyword quantity, it often results in nonsensical webpage text.

This black-hat technique used to work because search engines just used to look for the quantity of keywords on a webpage.

Back then, their simpler algorithms roughly equated more keywords to more relevance.

But algorithms have gotten more advanced since then. Search engines are steadily moving towards better methods of measuring content relevance and quality.

As search engines evolve, they focus on correcting algorithmic weaknesses black-hat SEO tries to take advantage of.

Eventually, most black-hat SEO techniques will just become obsolete.

Worse, sites using them may be penalized or dropped from search engine results pages.

That’s why it’s better to go with an Indianapolis SEO firm that’s white-hat.

In the long run, it’s safer for your website and company.

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4) Go with Good Communicators

You want an Indianapolis SEO firm that has a good communication policy.

After all, you want to be sure that the money you’re paying them is going somewhere.

Ask each Indianapolis SEO company how they plan to keep in touch with you.

Is there a contact person? Are there regularly scheduled updates?

What parts of your SEO project are they going to update you about?

The best Indianapolis SEO companies will also explain how they plan to help you.

Pay attention to their initial pitch and ask as many questions as you want.

If you feel like they haven’t explained things to your satisfaction or aren’t good communicators, look elsewhere.

After all, no partnership goes well without good communication.

Final Thoughts on Indianapolis SEO 

That concludes this post on why your business needs Indianapolis SEO and where to get it.

As you can see, SEO can do a lot of good for your business. It can ensure your brand’s visibility, get you leads online, and help you establish your reputation.

But SEO is also a complicated process that involves specialized marketing techniques.

That runs the gamut of on-site SEO practices like keyword optimization to off-site SEO techniques like backlink building.

As such, many Indianapolis business owners prefer to hire an Indianapolis SEO company to do the work for them.

The best Indianapolis SEO firms boast experienced teams as well as an extensive list of successful prior or current projects. Good Indianapolis SEO firms also typically offer different SEO packages.

Be sure to pick an Indianapolis SEO company that uses only white-hat techniques for its clients. Make sure too that the firm’s communication policy works for you.

If you truly want the best in Indianapolis SEO, get in touch with IM Consultant Services. They’ve been operating in the area for years and have helped clients build their brands online.

They offer services for nearly every aspect of your business’s digital marketing, from SEO to lead capture and conversion funnel design. Whatever aspect of online marketing you want to tackle, they’ve done it before.

So if you don’t want to waste any more time looking for an SEO company in Indianapolis, contact them now. They even offer free one-on-one consultations to those seeking to take their businesses to the next level with Indianapolis SEO.

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.  They are a top notch company that can get the guaranteed results you are looking for.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Why You Need Indianapolis SEO - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

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