When What You’re Doing Isn’t Working

When What You're Doing Isn't Working

“When What You’re Doing Isn’t Working” written by Mike Marko.

I hesitated to write this blog post because on the surface, it sounds so condensending “Here, let me tell you why your business isn’t working right now…”

At the same time, I am in the trenches, everyday, coaching people who are in all the stages of not-going-so-well to crushing it, and I’m starting to see some definite patterns.

So I wanted to give you a heads up to help prevent you from making the same mistakes.

So today I want to talk about what to do when what you’re doing isn’t working.

What Do You Do when It Isn’t Working?

We don’t have time waste, so let’s dive in right away starting with…

1. Not Having a Story…Correction…  a Good Story

Story is everything.

It helps make the connection you need to create Intimacy with your audience, like I discuss in The Key to Making Pervasive Presence™ Work for You and Your Business.

You need to be able to capture your customer’s attention, and keep you and your business front of mind. There’s really only one way to do that, and that’s through the context of a story. High drama, tension, humor, conflict, love, and victory (or even defeat).

And if you don’t have an exciting story, you have two options. Take something small and boring, and make it exciting. Or…go do something nuts so you have a good story to tell.

When I started blogging, I didn’t even know what a blog was.  I had no clue…

But when I Google my name I saw that the front page of Google was covered with pictures and stories about a gay porn star.

I knew I had to do something.

So I learned SEO and how to dominate my name in Google to clear all the crap off… just in case someone I worked with ever Googled my name.

And that’s how I started to learn about SEO.

My point was to show you how I started telling a very compelling story using something boring such as Googling my name.

I could have just as easily used a story about an interesting conversation I had at the coffee shop the other day.

Don’t tell me you don’t have stories. You do.

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2. Your Stuff… Sucks

Yes, it does. People aren’t buying it because it sucks.

I used to be afraid to say this until I realized (and more importantly, believed)…

Your stuff….is not YOU.

You don’t suck.

Your stuff might.

You aren’t relevant to your audience.

That course, book, program, idea, funnel, blog, etc… it might suck yes, but it isn’t you.

Think about nature. The apple tree bears hundreds of apples a season. Some suck. They have worms and bruises and deformities.

The tree produces fruit and some of it is awesome, and some sucks.

But now imagine what would happen if the tree REFUSED to let the sucky apples fall off the branch.

Aside from NEVER being able to produce an apple in that spot again, it would also attract bugs and worms and other parasites that would eventually destroy the whole branch, and then the tree.

Your bad product or idea is not a reflection on your whole being.

The apple tree doesn’t give one care about the bad apple. It drops it and keeps going.

The only way your sucky stuff is going to hold you back, is if you refuse to let it go.

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3. You Are Unwilling to Show Up

“Oh I show up!” people say to me when they can’t find clients and ask me for help.

Do you?

I usually push back. Tell them if they were really showing up, I’d be sick of their face on social media.

Sure enough, they go back to Sign a Client, and actually DO WHAT IT SAYS. They show up, and like magic…they find work.

People are the currency of business. If you are not in front of them, they won’t know. They won’t buy.

It’s about as true as any law of physics I learned and then conveniently forgot in high school.

When you show up, you start to become omnipresent to your target audience… and that’s when things can start to happen.

4. You Mish-mash Strategies

You’re mish-mashing strategies before even executing on a proven one that works…

I never got this.

People take a little bit from one methodology, a little bit from another, and another, and another.

Then it doesn’t work and they feel so disillusioned.

Don’t get me wrong, there are a lot of DIFFERENT methodologies that all work.  But just pick one and use it.

It’s when you try to blend them together that the marketing magic and psychology that makes one method work, makes the other one not work as well.


You don’t get the right to mish-mash strategies until you first execute on a proven one that works.

Do the damn webinar funnel, like it says.

Do the self-liquidating offer funnel, or the 2-step.

Or any of number of strategies that you see working everyday in the marketplace.

Do them, and give them a chance to work. Don’t quit on them when they suck at first. That’s to be expected!

Once you’ve cut your teeth, feel free to get creative.

If after a REALLY good effort, something isn’t working, it probably means your funnel was trying to sell something that sucked.

Or you didn’t have a story.

Or you didn’t show up.

Or…it might be that….

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5. You Got Obsessed with Your Product

… instead of CREATING and SELLING an offer.

Some of you have stuff that doesn’t suck at all. In fact, it’s really really good.

And you figured that being really really good was enough.

It isn’t.

Successful business owners become OBSESSED with the SELLING of the thing, not the thing itself (quoting Russell Brunson).

You’ll know when you’ve become obsessed with the selling of your thing, instead of the thing itself because you’ll be more focused on:

  • Your stories
  • Your customers
  • How to create an irresistible juicy offer
  • How to get inside and discover what people REALLY truly want

6. You’re In a Market That Doesn’t Care

This is so painful, but it’s true.

Sometimes you’ve built something that people just don’t care about…or at least, they aren’t willing to pay for.

Be like the apple tree.

Drop it.

Keep going.

It’s not that people don’t care about you. Try not to make it personal.

You will find something that clicks, as long as you let it go, and keep going.

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7. You Refuse to Invest the Money…

Into the skills or strategies you need to get it off the ground

Some things just need money.


They need juice and energy and momentum.

They need skilled strategists and ads and traffic.

I’m all for bootstrapping your business, but we’ve gotten lazy in this online world.

People back in the day needed to get business loans. BIG ONES. It was a gamble, but it was the only way to get the momentum and supplies and people needed to open up a shop, restaurant, etc.

You sometimes need MONEY, and when people aren’t willing to spend it, it becomes a hamster wheel of uselessness.

Final Thoughts About What To Do When It Isn’t Working

In this blog post I talked about what to do when what you’re doing isn’t working to promote your business on the internet.

A lot of the time, things aren’t working because you haven’t taken the time to implement any one of these things.  While this article was primarily written for online or digital marketing, it really also applies to consulting, entrepreneurs, and small business owners trying to get traction in their market using the internet.

The Pervasive Presence™ program can really help with all of these 7 things.  It helps ensure you are relevant and omnipresent to your target audience, while having enough intimacy to help make the connection.

If you think there’s something that isn’t working in your business, and it isn’t one of these 7 things, comment below and let me know!

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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When What You're Doing Isn't Working - Mike Marko

Author: Mike Marko
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If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: When What You’re Doing Isn’t Working

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