Ideas About What to Post on Twitter for Business

What to Post on Twitter for Business

“Ideas About What to Post on Twitter for Business” written by Mike Marko.

Need ideas on what to post on Twitter for business?

When you’re marketing your business on Twitter, idling an account is not an option. You need to post content.

Twitter is a real-time social media network that sees billions of tweets distributed every single week. Silence on the platform will result in your business getting lost amongst the noise.

However, this does not mean that you should tweet only for the sake of tweeting. Generating great conversation and content for your followers is needed to increase engagement. Without this, your social media strategy can fall apart.

In this article, we will discuss different tips on what to post on Twitter for business to provide interesting content to your followers and achieve success.

What to Post on Twitter for Business Tips

A user’s Twitter feed refreshes by the minute. If you don’t let your presence be known, your brand will be rendered irrelevant and forgotten by your customers.

Twitter, at its core, is about exposure and public conversation. Conversation does not always have to take place with the use of words. Simple acts of engagement from the users can already qualify as such.

So, what are these acts of engagement and how important are they to a business?

What is Twitter Engagement

Twitter engagement is the number of interactions you receive from users on your tweets. This includes:

  • Likes
  • Retweets
  • Replies
  • Mentions
  • Follows
  • Profile clicks
  • Permalink clicks
  • Tweet expansion clicks
  • Link clicks

When you maintain a presence online, engagement is important. This informs you whether your content is resonating with your audience or not.

While there are no general rules for content, a pattern emerged regarding which tweets receive the most engagements.

Below are the percentage of tweets that receive higher engagements than the usual text:

  • Photos average a 35% boost in Retweets.
  • Videos get a 28% boost.
  • Quotes get a 19% boost in Retweets.
  • Including a number receives a 17% bump in Retweets.
  • Hashtags receive a 16% boost.

Keep in mind that the results may differ depending on your industry and your audience.

To help keep your followers interested, the following are some ideas about what to post on Twitter for business.

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Tip 1: Ask Questions

The easiest way to garner engagement is by asking questions. Questions should be interesting enough to encourage your followers to answer.

Ask questions that deal with trivia, games and even opinions.

However, avoid tweeting questions that require long answers given the minimal character limit that Twitter is known for. No one will want to publish multiple tweets just to answer a question.

Tip 2: Retweet

No time to come up with a tweet?

Just retweet a post that caught your attention. Doing this can also form a potential partnership and increase your reach.

Though retweeting requires no creativity or effort, it can still affect the mood of your followers. So choose what you retweet wisely.

Tip 3: Try to Have Fun

Pay attention to your surroundings and current events, and give your own input. Talking about or making a reference to current events will help you get the attention of users who are outside of your community.

When tweeting about the world around you, make sure that your followers and potential customers can relate. Be sensitive enough to avoid offending people.

Never publish a tweet that can negatively impact your brand’s image.


Tip 4: Answer A Question

If one of your followers post a worthy question, never hesitate to answer it. This can improve your brand’s image while providing information to your audience. It‘s also an effective way to get up close and personal with users, and establish a relationship.

Tip 5: Share Your Wisdom

Tweet inspirational thoughts to their followers as this can be great content.

Not only does it uplift the mood of your followers, the chances of being retweeted are higher and result in additional engagement.

Tip 6: Ask for Opinions or Suggestions

If you don’t know what to post on Twitter for business, then ask your followers for suggestions. This can give you ideas on how to make or improve your products or services.

Additionally, the sudden influx of suggestions and opinions can give your Twitter account a huge engagement.

Asking for opinions or suggestions is more effective if you respond to their answers. Never hesitate to pay attention to them. Making them feel their feedback is appreciated will boost brand loyalty.

Tip 7: Post News or Announcements of Your Business

Lastly, your business account on Twitter should contain news and announcements. Your followers are there because they want to be informed immediately whenever you have exclusive deals, promos or discounts.

Consider giving exclusive deals to your followers because many of them are purchasing on great deals they see on their feed. It’s a great way to increase your account’s engagement and exposure to potential customers.

Final Thoughts About What to Post on Twitter for Business

When you’re using Twitter, remember that engagement is important. That’s why you need to keep on tweeting. Never leave your business Twitter account idle. Otherwise, your business will be considered irrelevant. To avoid this, make sure to use the ideas on what to post on Twitter for business discussed here.

Consider asking your followers questions to encourage engagement. This can either be a contest, game, or even as simple as asking for their suggestions. Feedback from customers is important, as this can help you improve your content and services.

Engagement should also be a two-way street. Retweet followers’ content that are interesting and answer any question they may pose to you on Twitter. Share inspirational thoughts and opinions about current events to further give followers a glimpse of your brand identity.

If you have questions regarding our ideas about what to post on Twitter for business, just leave them in the comments section below.  Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. 9 Influential Business People to Follow on Twitter
2. Basic Use of Twitter for Business Marketing
3. 6 Basic Twitter Guidelines for Business Marketing

Ideas About What to Post on Twitter for Business - Mike Marko

Author: Mike Marko
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If you need help marketing your business online then check out IM Consultant Services.

Article: Ideas About What to Post on Twitter for Business

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