Video Marketing Tips: Using Current YouTube Trends

Video Marketing Tips Using Current YouTube Trends

“Video Marketing Tips: Using Current YouTube Trends” written by Mike Marko.

Are you looking for the latest video marketing tips?

When doing video marketing, adaptability and flexibility are important. Trends tend to change quickly and those that were popular last year may not be as effective now.

People are always on the lookout for new technologies, trends and even interests. These interests must be addressed and taken into factor in order to give consumers a good experience when marketing through videos.

This means that, to achieve success online, you must be able to provide good content that can tap into these ever-changing interests. That’s why in this blog post, we will discuss video marketing tips to create content that is up-to-date with YouTube trends.

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Video Marketing Tips to Try in Your Business

Many businesses fail in getting the attention of their audience within the span of a few minutes. There are many reasons for this, with the main one being lack of knowledge of the platforms and trends.

I’m going to give you tips to help keep your audience attention and get those views up.  Read on to learn about video marketing tips for your business.

Use Live Streamed Videos

YouTube’s recent policy change has led to the rise in the popularity of live streaming. This brought out various strategies on how users can promote themselves or their business such as:

  • Commentaries,
  • Live shows,
  • Demos,
  • Tutorials,
  • Q&A sessions,
  • Backstage ongoings,
  • Breaking news,
  • Live gaming,
  • Interviews, and
  • Live music.

Live streaming increases the size of the audience.  People tend to be more interested  in live videos rather than record ones. However, there are certain actions that need to be taken before going live to ensure success.

Prior to Live Streaming…

Be sure to prepare your scripts, props, guests, etc. Don’t forget to rehearse. Messing up your live event may portray a lack of professionalism.

Try to schedule your live video event in advance.  Give people a heads up as to when to expect it.  It’s even better to have a reoccurring show the same time every week.

Make sure that your event is properly promoted. Regardless of how prepared you are, it will all come to naught if you don’t have an audience.

Lastly, start your event on time. Failing to do so will surely disappoint viewers, and could result in losing a few.

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Try Immersive 360º Videos

Due to the increased popularity of VR (Virtual Reality) platforms, YouTube introduced immersive 360º.

In a 360º video, users can tilt their device around on mobile while desktop users use their mouse to see angles. This is a useful feature for businesses with physical locations as it provides a way to tour viewers.

Provide an interesting and engaging content to successfully market a business on YouTube. With that said, consider using the immersive 360º videos to attract interest to your content.

Adopt AR and VR

Along with the 360º videos, businesses should adopt VR and AR (Augmented Reality). They should also be able to provide a rich, immersive, and interactive experience for users.

Using VR or AR will undoubtedly increase engagement. Through either of these, your audience become both content consumers and content creators.

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Use Hashtags

Making use of hashtags can be powerful on any social media platform as they can effectively increase visibility and organization of your posts. As a result, using these can help in reaching your target audience.

There are different types of hashtags on YouTube, and these are:

  • Branded,
  • Product,
  • Event,
  • Celebrity, and
  • Community.

Be careful about choosing the hashtag that you’ll use, as it will indicate the type of content that you have.

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Make “How To…” Videos

A lot of video marketing tips encourage businesses to make “how to” videos. Video tutorials tend to be popular and a good source of engagement.

Video tutorials and DIY related to your business will get the interest and possibly earn the trust of your audience. They can also position you as an authority in your niche.

In addition to this, customers most likely believe in products if you’d apply it to your business. Seeing you make or prepare your products increases appreciation for them.

Any type of business can make tutorial videos. There are hundreds of ideas for this particular content. All you have to do is just pick the right subject to boost your business.

Use End and Screen Cards

Don’t forget to use CTA or a call-to-action button. Using CTA encourages your audience to do any desired action you want on your channel, whether it to be to share it or subscribe to it.

Use end and screen cards to link your other videos. This allows your audience to see the related videos on your channel.

Keep in mind that the more a user watch your content, the more comfortable they’ll become with your brand.

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Final Thoughts on Current Trends in Video Marketing Tips

Video marketing can be one of the most powerful ways to increase awareness of your business. However, trends evolve quickly, making it extremely crucial to be flexible and adaptable.

It is also as important to create good content on your channel for you to boost your channel and increase your audience.. In this blog post, we discussed various video marketing tips to help you apply current YouTube trends in your content.

Examples of various ways to employ video marketing on YouTube are: live streaming, 360º videos, VR and AR content, and “how to” videos. These can all be used creatively and are worth giving a shot.

If you have more questions about video marketing tips, leave it in the comment section below.  Also be sure to check out this Business Owner’s Guide to YouTube Marketing.

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We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

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Suggested Articles:
1. 9 Ways on How to Market YouTube Videos
2. How to Create Marketing Videos on YouTube
3. Smart Ways on How to Boost YouTube Views

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Article: Video Marketing Tips: Using Current YouTube Trends

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