Effective Video Marketing Strategy for YouTube (100% Free!)

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“Effective Video Marketing Strategy for YouTube (100% Free!)” written by Mike Marko.

For business owners, there’s nothing worse than having very slight or no results despite the marketing efforts.

Can you relate to that?

If you’ve been doing YouTube marketing for years now yet you get minimal sales on it, then there is something you’re doing wrong.

I am here to help you fight that challenge. I know the feeling of frustration because I’ve been through that. My first videos on YouTube got crickets!

In my years of experience, I have come up with effective video marketing strategy that can significantly boost your business.

Today, I will share to you the video marketing strategy to help you enrich your brand and boost your sales. Simply, these strategies will help you expand your biz.

YouTube Video Marketing Strategy for Your Business

YouTube is one of the best platforms to market your business. This social media platform has over 1.8 billion users and it’s the second largest search engine.

Bringing your business on this platform can open a lot of opportunities for your business. But to achieve success, you need to find your audience first and provide the content that they want to see.

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Conduct a Thorough Research

Your video marketing strategy should start by conducting research. Doing this will help you create content that’ll work effectively with your target audience.

Conducting research about your audience will give you an idea of what they like to see in a video. With this, you can create content that’ll get their attention and give you lots of engagement.

Even if you already have an adequate number of subscribers, you still need to study and make research about your audience and industry. Never settle on your existing video marketing strategy, you need to update it regularly.

Remember that everything changes. Your existing marketing strategy will more likely be less effective after a couple of months. YouTube’s algorithm and the interests of your audience are constantly changing. You need to adapt to consistently make effective content.

When your content is laser targeted to its right audience, you are likely to get more views and subscribers.

Outline Your Video Marketing Strategy

Your YouTube video marketing strategy should help you achieve your business goals. Therefore, your content should be congruent with your products or services.

For example, if you’re selling products or services, it’s best to post How-to and FAQ videos.

Doing instructional and informative videos can increase your brand awareness. That’s because instructional and informative videos get more engagement on different social media platforms.

There are different ways to create informative videos. Here are some of the content that is often shared on social media platforms:

  • Getting started videos,
  • Product-demo videos,
  • Tutorial videos,
  • Webinars,
  • Interview videos of industry experts or employees,
  • Behind-the-scene videos,
  • Live videos, and
  • Company event videos.

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Think Who Will Create Your Content

Producing high quality content is always the secret to effective marketing — on YouTube and even on other platforms. This another video marketing strategy you have to remember.

Low-quality videos — poor resolution, faulty audio, uncompelling content — are mostly rejected by internet users (and that’s totally understandable!). People like high-quality content, those that are compelling, informative all the while entertaining.

You may have mad video creation skills, but a little help from others can help you create even more compelling video content.

Create Video with Your Team

If your goal is to produce several top-quality videos in a day or a week, it’s best to establish your team. You may hire people within your area or outsource members from the internet.

You may need graphics designers, video editors, and ad experts to help you with the overall video marketing content.

It may require you to invest in costly equipment to produce high-quality video content.

Hiring a Production Company

Hiring a production company is another option to help you create compelling video marketing videos. Keep in mind, it may need spending from your end.

The production company can either help you make a single video or make the content you need for your entire marketing campaign. The right choice only depends on your budget and business goals.

Take note, your well-produced videos can surely generate engagement, and this could increase your reach. Hence, shelling out cash for a production company is a great investment.

You may use YouTube marketing tools to help you create your videos. Check out my blog post The Best Video Marketing Tools for YouTube.

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Posting Your Video Content

Your video marketing strategy should also address how you would post your content.

A high-quality content will be less effective if you’re not posting it properly. To reach the goal of your content, you need to post it strategically.


Determine the best time and frequency to post your content. Set the tone and let your audience know what to expect.

Also, always post content regularly to keep your YouTube channel relevant to your target audience. In addition to that, posting frequently increases your chance of being on featured on YouTube’s first page.

Remember, you don’t have to post new content every day just for the sake of posting. Your goal is to reach your target audience, keep them interested, and let them know you’re active.

Always Repeat the Process

Like what I’ve said earlier, always change or update your marketing strategy. Always make sure that you’re providing the content that your audience wants to see if you want to achieve success in marketing your business on YouTube.

Take time to study the changes that are happening in your niche as well. Keep up with the latest trends because it can help you determine how you can get the attention of your target audience.

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Final Thoughts on Video Marketing Strategy for YouTube

To have an effective video marketing strategy on YouTube, you need to research on your audience first. This will give you an idea of what kind or type of content that your audience wants to see.

After conducting research and outlining your marketing plan, the next thing you’re going to do is to choose who will create your content. You can either make videos with your team or hire a production company. The right choice depends on your budget and business goals.

Lastly, make sure to post your content strategically and update your video marketing strategy.

By the way, if you need help in your video marketing, feel free to contact me or check out our services.

If you have more questions about video marketing strategy, leave them in the comments below.  Also be sure to check out this Business Owner’s Guide to YouTube Marketing.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

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Suggested Articles:
1. Entrepreneur’s Top 7 Tips on Digital Marketing YouTube
2. Key Secrets on How to Get a Lot of Views on YouTube
3. Online Video Marketing: Starting Your YouTube Career

Effective Video Marketing Strategy for YouTube - Mike Marko

Author: Mike Marko
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If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: Effective Video Marketing Strategy for YouTube (100% Free!)

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