Importance of Video Marketing for Business

Importance of Video Marketing for Business - Video, Marketing, Business

“Importance of Video Marketing for Business” written by Mike Marko.

Ever thought of doing video marketing for business? You should — videos can do a lot for your online marketing campaign.

In fact, you should always include video content in your marketing strategy. According to one survey, it sees 1200% more shares than image and text posts. Marketers using videos were also shown to grow revenue 49% faster.

So you should never underestimate video marketing for business. In fact, it can be the key to your success!

Still not convinced? Well then, let me show you exactly why you should do video marketing for business. In the process, I’ll show you how to do it right as well.

How Video Marketing Can Help Your Business

As I just said, video content can help your company in lots of ways. That’s why many are now looking for tips about video marketing for business.

But since you’re reading this post, you’re probably not that sure of it yet. That’s fine because I’m here to tell you how it can help your brand.

Let’s start with its benefits on sales since that’s probably what you want to learn about first.

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Videos Can Increase Sales

This is probably one of the most important reasons to use video marketing for business. Adding your products to the videos you post can increase conversions by 80%.

That means videos can increase your sales. According to studies, consumers are more likely to buy products that they’ve seen in videos on the Internet.

But to ensure the conversion, make certain that you post high-quality videos. Videos that are in good quality can get the interest of your audience. It can get them to try your products.

In addition to that, make sure to explain your product thoroughly. Effective video marketing for business is always clear. You want to make sure you’re sending the right message to your audience.

Consider hiring a production company if you don’t have experience in making high-quality video content. Their services might cost money but at least you’ll get a return on your video marketing for business investment.

Videos Get More Engagement from Mobile Audiences

Posting videos meant for mobile users can also benefit your business.

A video for mobile can give you lots of engagement. Many people are using their handheld gadgets to surf the Internet.

In fact, almost 90% of consumers watch videos on their mobile. And most of them follow and purchase from brands that are posting videos.

So smart video marketing for business involves mobile video publishing. It can increase your reach and — with any luck — the number of your potential customers.

Keep in mind that people like convenience. Giving your target audience easy access to the information they need shows you care for them.

This can help in getting their trust. In turn, that can help in turning them into your repeat customers.

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Videos Can Increase Online Presence

Video marketing for business is also one of the best ways to increase your online presence. Videos are the most commonly shared content on most social media platforms.

That said, most video marketing for business happens on YouTube.

YouTube is the best platform for uploading your marketing videos. It has a big user-base and is easy to use. You can also share YouTube videos on almost all social media platforms.

However, you should upload your videos on other social media platforms as well. Avoid using only a single platform for promoting your videos. Good video marketing for business should make use of every tool (or platform) available.

Post your videos on other platforms like Facebook or IGTV. These platforms have high engagement rates for video content.

In addition to that, Facebook and IGTV users often share videos that are interesting, informative, or useful. Your brand could trend quickly if you post videos for the right audience.

Just make sure that your videos have value. Remember, videos are the usual format of viral posts — so try to offer the kind of value that can go viral.

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Videos Can Improve Your Search Result Ranking

Improving your search result placement is another reason to do video marketing for business.

Most search engines are looking for content that engages people. Since videos get lots of engagement, posting a video can also increase your rank on search results.

Search engines often show videos in the top or middle part of the search results. Imagine getting a video promoting your company up there!

So always promote your business and its events with a video. This can increase your company’s and events’ chances of getting found in the search engine results.

Appearing on search results isn’t only useful in getting new audiences. It can also improve your sales. A large percentage of consumers purchase from businesses they saw on search engine results.

So when you do video marketing for business, make sure that your videos attract a lot of engagement. Post on multiple social media platforms to boost that further.

Also, make sure to use the right keywords and hashtags. This makes it easier for both people and search engines to find your content.

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Videos Can Help in Marketing Your Products

Many people don’t do business with certain brands. The most common reason is that they can’t fully understand the advertised products or services.

Lack of explanation can turn off your audience. That means they won’t buy your products. Fortunately, video marketing for business can solve that.

Now you might ask this: why use video marketing for business specifically for this? Can’t you explain too using blog posts and pictures?

Yes, you can. However, blog posts and pictures still can’t explain some things as thoroughly as videos can.

Videos can overcome communication boundaries other media can’t. People regardless of their language can understand videos if the latter are made clearly enough.

It’s easy to see if you pretend you’re putting together modular furniture. First, try doing it by using a manual with text and images. Next, try doing it by watching a video of someone else putting together the same thing.

In most cases, you’ll find it easier to achieve when following the video.

Again, video marketing for business brings convenience. That can improve the odds of conversions.

Note that you can add subtitles and even different language translations to videos if you want to be really clear about your messages. Platforms like YouTube allow this, for example.

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Final Thoughts on Video Marketing for Business

So now you know why you should be doing video marketing for business.

It’s important to include video content in your marketing campaign. It can do things other types of content can’t do.

Videos tend to generate a lot of engagement. They’re also great at converting leads into sales.

In addition, videos can improve your visibility on the Internet. The right ones can increase your chance of showing up in relevant search results.

Lastly, video marketing for business is one of the best ways to get messages across to consumers. You can use it to explain or inform in ways other media wouldn’t permit.

If you have more questions about video marketing for business, leave them in the comments below.  Also be sure to check out this Business Owner’s Guide to YouTube Marketing.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

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Importance of Video Marketing for Business - Mike Marko

Author: Mike Marko
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Article: Importance of Video Marketing for Business

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