Why You Should Start Using LinkedIn for Business?

Why You Should Start Using LinkedIn for Business - LinkedIn, Business, Social Media

“Why You Should Start Using LinkedIn for Business?” written by Mike Marko.

Should you be using LinkedIn for business marketing?

Trust me, it’s not that uncommon of a question.  

Over the past few years social media marketing has got a lot of attention, yet LinkedIn hasn’t received as much attention as platforms like Facebook, Instagram, and Twitter.  

So should  you use it?

Trust me, I know you don’t want to add more activities that have little or know return on investment.  

And while LinkedIn was designed for business and employment, the key is knowing if it’s right for you.   

That’s why today we’re going to talk about LinkedIn for business marketing, and help you design if you should be using LinkedIn as part of your digital marketing strategy.  

Benefits of Using LinkedIn for Business

LinkedIn has unique features that make it a perfect floor for online marketing. This platform has over 562 million users. All of these users can be your potential customers.

But other social media platforms were also used in digital marketing. The other platforms has more users than LinkedIn. For example, Facebook has over 2.2 billion users and Instagram has over 1 billion users.

So why bother using LinkedIn for business when you can use the other platforms instead?

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Why Spend Time on Using LinkedIn?

Using LinkedIn with your other social media business accounts is a great way to expand your online presence. The wider your presence, the easier for internet users to find you.

Think of your online presence as your physical store. The more you branch out and build stores in different places, the easier it would be for the consumers to recognize your brand, products, or services.

What sets LinkedIn apart from the other social media platforms is that the platform is used more on professional networking. Thus, making it perfect for business owners interested in expanding their firms.

Using LinkedIn for business is totally a great idea. The platform provides a company page feature to efficiently help business owners connect with potential consumers or business partners. A company that has a wider reach has more chances to increase its sales and credibility.

Since LinkedIn is used for professional networking, it also allows you to find exceptional candidates to fill in open positions you have in your company.

These are just the tip of an iceberg of how using LinkedIn for business can drastically help you with your business.

Before we go more in-depth about the benefits of using LinkedIn, let’s discuss how you can start with LinkedIn.

Creating an Account in LinkedIn

This may sound cliche, but the first step to using  LinkedIn is by creating an account. Take note, a personal LinkedIn account is different from a LinkedIn company page.

Only when you have a personal LinkedIn account you can create a company page. It’s simple and easy.

Creating an account on LinkedIn is almost similar to other social media platforms. But since LinkedIn is more business-oriented, you will have to fill out the details about your career.

Once you have your LinkedIn company page, you will be prompted to add business logo, summary, description, location details, cover photo, and more.

Learn more about how to create a LinkedIn company page by reading our guide Create LinkedIn Page | Increase Your LinkedIn Engagements.

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LinkedIn Can Increase Your Reach

Like what I mentioned earlier in this blog, using LinkedIn for business can significantly help you widen your reach. In LinkedIn, your audience are not limited to consumers only, but also to business owners.

Using keywords in your company page can increase its visibility not only on LinkedIn, but on the internet as well.

If people see your LinkedIn page after searching the keywords related to your business on the search engine, there’s a big possibility that they’ll easily trust your brand.

Having a company page in a reputable platform like LinkedIn can also show the legitimacy of your business. Your business logos and business descriptions are huge factors in solidifying your brand’s legitimacy. So make sure to fill out all needed forms and apply business photos or logos.

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Reach People Based on Industry-Specific Variables

It’s true, Facebook has one of the most specific user-targeting options. However, LinkedIn has more useful features for marketing such as the industry-specific variables for targeting audience.

Unlike other social media platforms, LinkedIn allows you to target your ads based on variables such as:

  • Job title,
  • Job function,
  • Seniority,
  • Company name,
  • Company size,
  • Industry,
  • Skill, and
  • Degree type and name.

Using the right variables while selecting the audience for your content or ads allows you to easily get the results you need.

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LinkedIn Has Various Advertising Types

Same as other social media platforms, LinkedIn also offers different ad types for your marketing campaign. You can use the sponsored posts and sidebar ads to increase your visibility on this platform.

Remarkably, LinkedIn has a type of ad post that is not available in other platforms, and it is called Sponsored InMail.

The Sponsored InMail are ads that appear on the inbox of your target audience. It’ll appear like a normal message. These email-like ads are proven to be effective because its open and click-through rates are above the average rate of common emails.

The LinkedIn InMail also outperforms email for B2B selling. Many people respond to an InMail because it allows them to check your company page without the hassle of using search engines.

LinkedIn Generates More Leads

What’s another great thing about using Linkedin for business is that it has Lead Acceleration feature which makes it even more effective platform for generating leads.

Leads are crucial factors for driving website sales.

The lead acceleration can help you engage with anonymous and known users who are might be interested in your business

This feature shows your ads to the users who will more likely click it.  

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Final Thoughts on Using LinkedIn for Business

In this blog post, I talked about the benefits of using LinkedIn for business. I go over why marketing your business on LinkedIn is a great way to widen your online presence and reach consumers as well as business owners.

LinkedIn as exceptional and unique features that make it a perfect floor for gaining worldwide internet users.

When used correctly, LinkedIn can help you achieve business success and financial freedom. Click here to learn more about how you can use LinkedIn for marketing your business.

If you have more questions about using LinkedIn for business, leave them in the comments below.

Be sure to also check out Pervasive Presence and learn how you can integrate LinkedIn into an overall marketing strategy.

You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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Suggested Articles:
1. Marketing through LinkedIn Made Easy
2. How to Use LinkedIn for Marketing Your Business
3. Create LinkedIn Business Page | Increase Your LinkedIn Engagements

Why You Should Start Using LinkedIn for Business - Mike Marko

Author: Mike Marko
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Article: Why You Should Start Using LinkedIn for Business?

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