Using Facebook for Business the Right Way

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“Using Facebook for Business the Right Way” written by Mike Marko.

So you’ve learned that Facebook marketing is one of the effective ways to promote your business.

But there’s a problem…

It’s been so long now since you’ve started using Facebook for your business, but there was no significant increase in your website traffic, leads, and even sales.

There must be something that you’re doing wrong…

In this blog post, I will discuss to you the proper ways of using Facebook for business. When you perform Facebook marketing properly, you may just see your business skyrocketing to its success.

Do’s and Don’ts on Using Facebook for Business

Facebook is a perfect platform for reaching your target audiences, generating interest, and raising brand awareness.

These features are typically easy to use. However, it is worth noting that there are proper ways to use these as well as other Facebook features.

So, let’s start by enumerating the things you need to do

Do Use a Relevant Profile Picture

Your profile picture is the first impression of your business.

That said, you need to choose a relevant and recognizable photo for your profile photo.

Your photo should be appealing, informative, and interesting.

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Do Promote Marketing Campaigns

The three most visible items on your page are your cover photo, pinned post, and profile CTA (Call-to-Action).

When used properly, these can give you positive results in your marketing campaigns.

You may use banners that promote your exclusive deals or promos as your cover photo. Pinning your important announcements is a great way to use the pinned post feature.

Then, having a CTA in your profile gives the page visitors a chance to take action.

Publish posts and promotions to your page that contain links to your landing page.  Most importantly, be creating while promoting your campaigns, and use original content and designs related to your niche.

Do Tailor Your Organic Posts

Targeting on Facebook isn’t just for paid content. You can also utilize organic posts.

Organic posts are posts or updates you make in your page that will be displayed on a fan’s news feed.

Yes, organic posts are free, but that doesn’t make them less effective in advertising. They can just be as effective as paid content as long as the organic posts are engaging, powerful, and compelling.

When you post engaging posts, you are highly likely to gain engagements and even leads.

Engagement largely impacts whether a post is effective or not — even an old post can begin to resurface if someone likes or comments on it.

Yes, having an effective ad content does not always need spending. Creating a compelling and engaging organic post can drive you extra miles!

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Do Analyze Your Page Performance

Facebook provides a wealth of data and analytics for your business page.

The data that Facebook gathers can help you analyze insights to help you refine your content strategy and improve engagement.

That explains why you need to pay close attention to the performance of your posts.

To do this, track account URLs and Facebook Insights for page-specific data. You can also use UTM (Urchin Tracking Module codes) to see which posts are more successful.

Do Post Strategically

Posting at the right time can help you gain more engagement and traffic.

The best time can vary depending on your audience, so research when your target audience is most likely to be active.

With this said, studies show there may be an increase in clicks and shares between the hours of one and four o’clock in the afternoon.

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Do Use Paid Budget to Amplify Successful Organic Posts

Strategic advertising can expand your reach and attract more people.

That means you need to promote the content you know that will give you a better ROI (return on investment) for your ads.

Go back to analyzing your page analytics. Study what posts or ad content gave you the most engagements and clicks and identify which ones were less effective.

After analyzing your post performance, you can then decide what post you need to promote and is worth paying for.  

Do Ask Questions

Facebook is a social network intended to help connect people.

Having that in mind, it’s important that you socialize with your audience. Your audience could be your page’s fans, your target audience, or people that engaged in your posts through comments.

Ask them questions, do poll votes, or do a fun survey. Doing so can build engagement.

The more engagement you receive, the more chances you have in gaining leads and sales.

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Don’t Ignore Your “About” Section Blank

Your About section is the most vital part of your business page.

That because it is one of the first things people will see upon clicking on your page.

You must include relevant and helpful information to draw people in and make them aware of what you do or what your business is about.

Don’t Argue with Customers in Public

Customer service plays a vital role in your business, so don’t allow customers to question your credibility by arguing on Facebook.

If you do receive bad reviews, consider addressing the problem in private with the reviewer.

Don’t Use a Dummy Account

Dummy accounts are considered fake accounts as they violate Facebook’s terms and conditions.

If you’re using a fake account, you may get reported. This can put your entire business at stake.

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Don’t Post Too Often

Your posts directly impact your audience reach and leads.

Yes, posting regularly is helpful, but do not overwhelm your customers by posting more than a few times a day.

You may consider scheduling when your posts will be published ahead of time. Consider using other third-party tools.

Don’t Forget About Multimedia Posts

Visual content is essential to succeed on social media. The more multimedia content there is, the more likely you will keep your audience interested.

Using visual content on Facebook can generate higher engagement, leading to more leads and traffic. Your audience will also be more likely to share your multimedia posts.

Final Thoughts on Using Facebook for Business the Right Way

Facebook has features perfect for business owners like you looking to expand its marketing reach. But take note that there are proper ways of using Facebook for business.

In this blog post, we discussed do’s and don’ts on about using Facebook for business. Remember:

  • Use a relevant profile picture.
  • Promote marketing campaigns,
  • Tailor your organic points on Facebook,
  • Analyze your page performance,
  • Post strategically,
  • Use paid budget to amplify successful organic posts,
  • Ask questions,
  • Optimize your about section,
  • Never argue with customers on public,
  • Don’t use a dummy account,
  • Don’t post too much, and
  • Include multimedia in your posts.

Keeping these key points while using Facebook for business can help you make your marketing schemes even more effective.

Know more why Facebook is the best platform for your marketing campaigns by reading our complete Facebook marketing guide.

By the way, if you need help running Facebook ads, feel free to contact me or check out our wide array of services to help you with your marketing needs.

If you have more questions about using Facebook for business, just leave it in the comments section below.

By the way, you should take a look at our “Results in Advance” program and see how we can implement Pervasive Presence™ in your business.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. The Essential Facebook Advertising Tips for Small Businesses
2. Effective Strategies on How to Market Your Business on Facebook
3. Understanding How Facebook Page Ads Work

Using Facebook for Business the Right Way - Mike Marko

Author: Mike Marko
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If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: Using Facebook for Business the Right Way

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