What’s the Use of SEO for Your Business?

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“What’s the Use of SEO for Your Business?” written by Mike Marko.

If you’re not already doing it, you should make use of SEO (search engine optimization) for your business.

Today, it’s practically required for businesses to have an online presence. This is because the Internet has become part of daily life.

We use it to communicate, discover information, and find products or services that we need. As such, many people now spend a big chunk of their time online.

For business owners, that means a fair number of your target consumers may be reached through the Web.

What does that have to do with making use of SEO? Well, SEO is something that can dramatically increase your chances of reaching those consumers.

Interested yet? You should be, given all the growth possibilities SEO can open up for your brand. That’s why in today’s blog post, I’m going to talk about the use of SEO for business.

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Making Use of SEO

Making use of SEO can be the best thing that you’ll ever do for your business. But before I talk more about it, let’s discuss first what is SEO.

SEO is a set of techniques applied to a website to improve its ranking on search engine results pages or SERPs. This is usually done to get or increase the quality and quantity of traffic to a website.

When you make use of SEO, you’re basically making your website easier to find. Search engines like Google can find your site more easily if you’re adapting to their algorithms.

An algorithm is a formula used by search engines like Google to find and rank websites. Over the years, Google has made a lot of changes to its algorithm.

Despite those changes, the use of SEO remains the same. That is to make your website easier to find and navigate, both for search engines and the people who use them.

Are you wondering why it’s important to make your website easier to find and navigate? Let’s take a look at the reasons business owners like you should make use of SEO.

People Search for Products and Services Online

Over 2 billion people are using the Internet every day. Most of their activities start by using a search engine.

There are 3.5 billion search queries made every day on those engines. A large percentage of those queries is about businesses or their products and services.

So a lot of people are searching for products and services on search engines like Google. Some of them are very likely your own target customers.

That means you want your business to appear in their search results. You can make use of SEO to do that.

Making use of SEO to get to the top of the SERPs for people seeking products or services like yours can encourage people to buy from you.

For one, when your products are among the first they find in their search, that already gives you an edge.

For another, a lot of people now shop online. If your online store is at the top of your target customers’ SERPs, you’re likely to get more actual sales.

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SEO Gives You Quality Traffic

In the business world, quality traffic generally means targeted, high-intent traffic. That’s traffic coming from people who are genuinely interested in your brand, products, or services.

Let’s take a real-world advertising example to illustrate. Let’s say you have a business selling woodworking equipment.

Now let’s say you put up a billboard advertising your business on a busy highway.

This is actually a fairly expensive advertising option. But it’s worth it, right?

Because a lot of people will see that billboard. After all, many pass by that highway every day.

But the thing is, even if a lot of people do see that billboard, how many of them will actually be interested in buying woodworking equipment? Furthermore, how many of them will take the time to travel to your brick-and-mortar store to buy your products?

Now if you had invested the money to make use of SEO instead, things would be different. That’s because SEO is about getting you seen by people who actually want to buy what you offer.

So, for this example, your SEO would go into strategies that put you at the top of the search results for people using these search terms in Google:

  • Woodworking tools for sale.
  • Buy woodworking equipment online.
  • Woodworking tools shop .

And that would actually represent a better use of your resources. Because now, you’re focusing on making yourself visible only to the people who care about what you have to offer.

This is one use of SEO that can make a big difference for businesses. It concentrates on putting you in front of your actual prospective customers and on sending only people like that to your website.

In other words, it makes sure the traffic you’re getting is traffic that can actually benefit your business.

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SEO Can Be a Cost-Effective Marketing Method

This use of SEO ties directly into the previous benefit I discussed. Because SEO is a targeted marketing method, it prevents you from wasting resources trying to reach people who aren’t likely to become customers.

To add to that, there’s a whole subset of SEO techniques that focus on organic results. That means their goal is to keep you at the top of the SERPs even without using paid marketing methods like PPC (pay per click) ads.

If you make use of SEO techniques like that, you can stay highly visible online even without shelling out money for paid ads. That can be a sustainable yet low-cost method of keeping up awareness of your brand and offerings online.

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SEO Promotes Your Business 24/7

SEO always promotes your business because search engines are always up.

Unlike some traditional advertising methods (like TV and radio), SEO is constantly grabbing you traffic because the Internet is available 24/7.

Your website will be visible to your target audience as long as it has a high ranking in their search results. That sort of constant availability is a big use of SEO.

SEO Can Increase Awareness of Your Brand

Businesses also make use of SEO to raise consumer awareness of their brands.

Placing high in the SERPs automatically makes a brand more visible. Keep in mind that about 90% of all search engine users only check the first page in the SERPs.

Moreover, placing in the SERPs for the right search results is a great way to build a brand image. If people see your brand constantly appearing among the search results for certain keywords or topics, they’ll learn to associate you with those things.

That’s already a step forward in improving your brand’s visibility.

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Final Thoughts About the Use of SEO for Business

In this blog post, I talked about the use of SEO for business.

SEO is done to increase a website’s or webpage’s visibility on the Internet. Your website can reach the top spot in the search engine results pages if you’re using SEO.

Since SEO can improve your website’s rank in search results, using it for your business can open up a lot of possibilities.

The use of SEO can increase your sales and your reach on the Internet. It can also get you high-quality, highly-targeted consumer traffic.

To add to that, making use of SEO can be a cost-effective way to market a business. The use of SEO for marketing is all the more significant when you consider that the Internet is practically always available. That means your SEO is technically running 24/7.

Another use of SEO for businesses is brand promotion. It helps solidify your reputation in the marketplace as well as establish your business as one to remember.

All of these things contribute to the growth and development of your business. If you have more questions about the use of SEO, leave them in the comments below.

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. Qualities of a Good and Affordable SEO Company
2. 5 SEO Ranking Tool Options for Google Keywords
3. Best Search Engine Optimization Tactics in 2019

What’s the Use of SEO for Your Business - Mike Marko

Author: Mike Marko
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www.IMConsultantServices.com

If you want help marketing online, then check out our services at IM Consultant Services.

Article: What’s the Use of SEO for Your Business?

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