Useful Twitter Marketing for Business Hacks and Tips

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“Useful Twitter Marketing for Business Hacks and Tips” written by Mike Marko.

You already spent a lot of time, effort, and money on Twitter marketing for business, but there’s still only a few that recognizes your brand…

At this point, you’re probably on the verge of giving up. But you’re not the only one that almost gave up.

I, too, strived for success but didn’t get the results I wanted immediately. In fact, when I first started marketing online I didn’t “get” Twitter… actually I thought it was a waste of time.

Wow was I wrong.  And I had to quickly play a game of “catch up.“

As luck would have it, I found out the “hacks” that helped me get up to speed, and get the results I needed.

And that’s what I’ll share with you today in this blog post. The Twitter marketing for business hacks and tips that will bring the change that you’ve been looking for in your business.

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In the third quarter of 2018, Twitter implemented the dissemination of the spam and automated bots.

As a result, Twitter now has 326 million monthly active users, which is 9 million less than the previous months.

In turn, Twitter is more tempting than ever as the community is getting healthier and healthier.

It’s difficult to find strategies that put you on the center of attention on Twitter. But here, you can find the Twitter marketing for business hacks and tips that your business needs.

So for the first Twitter hack, let’s go to one of the most basic steps on making a Twitter account that every business knows off…

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Completing Your Twitter Profile

It’s already given that you should complete your Twitter profile, but it should also be follow-worthy. People will only deem your profile as either attractive or unimpressive.

To be the former, there are hacks that you should follow…

Tell Them About You

Your Twitter profile will represent your brand. That’s why you must include all the information about your business within the 160 character limit of a Twitter bio.

Such information may include what your business does, awards, or even getting included on any of Forbes list. That way, people will not only see your business as credible but top-notch as well.

Telling them about what you or your business does is a MUST, but you should do it while…

Entertaining Them with Humor and Visuals

Consider making a Twitter header with a caption telling people what your business does. The picture is big, so fitting texts won’t be a problem.

Other than that, your Twitter’s profile picture should be a recognizable logo or an eye-catching picture of an animal or a place.

Pinning your most popular Tweet will also serve as a great visual content that also tells what your Twitter account is up to.

And to Get as Many Followings as Possible…

You should make use of your bio. Include important information such as URL for your other social media accounts. When composing a description of your business, don’t forget to add keywords.

But don’t just use hashtags because phrases won’t tell your audience anything about your business. Instead, insert them into brief sentences to make more sense.

After preparing your page, content comes next and here’s my hack for that…

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Use Videos to Get More Engagement

Twitter allows tweets with just text, photo, or video. Video content is becoming more and more in-demand.

In fact, tweets with videos get 6x more engagement than plain text tweets and pictures. Since Twitter users often watch videos, you must take advantage of it.

That’s why you should prioritize tweets with videos more than plain text tweets.

Requirements and Limitation of Twitter Videos

Other than that, videos can explain everything about your business in such as short amount of time such as a trending topic about your industry or an overview of your product.

However, there are certain requirements and limitations when you’re posting a video.

  • The video shouldn’t exceed 3 minutes.
  • The minimum resolution for Twitter videos is 32 x 32 while the maximum allowed resolution is 1920 x 1200 or 1200 x 1900.
  • The maximum file size for a video is 512mb.

If a traditional video is too short for you, then try making a live video.


Make Use of Twitter Live Videos

Twitter also allows you to post live videos.

To broadcast a live video, simply tap the compose icon, then the live video icon. Your live video will appear on your profile, news feed of your followers, search, and trends.

Live videos get more engagement than a regular video because it allows you to interact with your audience in real-time.

It also pays to remember that if a user missed your live video, they could still watch it by sharing your broadcast replay. So you can still turn it into video content after broadcasting.

Even with videos, you won’t get what you expected if you don’t…

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Post Your Tweets Strategically

This is one of the best Twitter marketing for business tips that you should know. To be more precise, you should post your Tweets when your audience is most active.

Regular posting of tweets is easy. But no matter how much time you spent on making your tweets, it won’t generate the results you want if you post it at the wrong time.

If you tweet too early, people are likely to be on their way to work or still sleeping. If you tweet too late, people might be resting or spending their time with family and friends.  

When you’re tweeting important announcements such as special discounts or events, it’s best to post it between 9 AM and 3 PM because it’s likely that your audience is wide awake.

There is always room for improvement for your tweets or campaigns, so it’s important to…

Always Check Your Metrics

The easiest way to improve your Twitter marketing campaign is by checking your metrics regularly.

To do this, just click the Twitter analytics in your business account. The Twitter analytics will display statistics including the:

  • The number of your tweet’s reach,
  • your most influential tweets, and
  • the tweets that get the most retweet.

The statistics displayed in Twitter analytics will give you an insight if your marketing strategy is working or not.

Also, checking your metrics regularly will help you decide which part of your marketing campaign needs more work or revision.

You’re doing everything that you can for your business’ development, but there are others that are helping you.

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Interact with Your Influencers

Wondering why interacting with influencers is important?

Well, influencers can expose your business to a large number of potential customers. In addition to that, interacting with influencers in your niche or industry can increase your credibility.

Since influencers are already established authorities, their followers will easily trust your business.

People will also see your business as a reliable brand because you’re endorsed by someone with a great reputation.

If you’re planning to make a partnership with an influencer in your niche, just interact with them consistently.

Once you’re noticed by your target influencer, don’t immediately ask for a partnership. Instead, plan how you’re going to have a good relationship with them.

But contacting them might take up some of your time, and that’s why it’s important to…

Make Use of Twitter List

A Twitter list is a manually-chosen group of people that you can access by creating it yourself or subscribing to Lists created by others.

Twitter lists are often ignored, but they can make your life much, much easier, especially for marketers like us.

Contacting your influencers can be intimidating. You have to find them in your thousands of contacts.

But with Twitter lists, you can categorize them as you like. It can be Sponsors, Partners, or Influencers. That’s how useful Twitter lists are to making your life easier.

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Final Thoughts on Twitter Marketing for Business

In this blog post, I talked about Twitter marketing for business hacks and tips. Your business shouldn’t pass on using Twitter because it’s one of the most used social media platforms.

Although the competition is tight, there are specific hacks to help you “unlock” the benefits of Twitter.

There are hacks for your Twitter profile. You can also use hacks for your tweets and campaigns.

There’s also a hack for increasing your reach which is interacting with influencers. Contacting influencers or partners can be tedious, so a Twitter list is a hack you should not ignore.

There you have it. All the hacks that you’ll need to reach and engage your target audience.

If you have more questions about Twitter marketing for business, leave them in the comments below.  Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. Using Twitter for a Business: Tips and Tricks
2. Quick Tips for Promoting Your Business on Twitter
3. 5 Key Benefits of Using Twitter for Business

Useful Twitter Marketing for Business Hacks and Tips - Mike Marko

Author: Mike Marko
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If you need help marketing your business online then check out IM Consultant Services.

Article: Useful Twitter Marketing for Business Hacks and Tips

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