6 Basic Twitter Guidelines for Business Marketing

6 Basic Twitter Guidelines for Business

“6 Basic Twitter Guidelines for Business Marketing” written by Mike Marko.

Looking for effective Twitter guidelines for business?

Sometimes, a business’ fate is determined by the way it engages with its target audience.

As in any other marketing scheme, marketing on Twitter requires business owners to familiarize themselves with specific guidelines. This allows businesses to fully maximize the platform’s uses and benefits, and ensure success.

In this article, we’ll talk about how you can get the best results when marketing on Twitter. Our Twitter guidelines for business will you to use Twitter to effectively promote your business.

Familiarizing Yourself with Twitter Guidelines for Business

Many businesses suffer setbacks because of improper and infrequent social media platform management.

For this reason, those who wish to take their businesses online must first familiarize themselves on what should and should not be done in the field of online marketing.

So let’s talk more about Twitter…

The Importance of Twitter Familiarization

Success with Twitter doesn’t come overnight.

Continuous effort to connect and engage with your potential customers is a must. Only by applying the appropriate strategies can you achieve the best results.

Twitter is a social network built for and by connecting with many people from across the globe. Businesses utilize this platform to make their voices heard and their goals recognized.

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To get the best results from your online marketing, here are the 6 Twitter guidelines for business:

1. Focus and Abide by These 3 Rules When Tweeting

With an update that’s limited to 280 characters, you must be creative and smart in what your tweets will be about.

There are 3 rules that you need to follow in order to fill your business account with great content:

A. Don’t Try to Make a Sale

Even if your goal is to advertise your business online, don’t publish tweets that blatantly market your products.

People go to Twitter to engage and converse with users all over the world – not to see frequent advertisements.

Doing sales pitches through your tweets will only result in negative user experience. This can result in a tarnished company image.

B. Be Conversational

Your main goal in using Twitter is to attract potential customers from all over the world. What better way to do so than by interacting with them?

Whenever you receive comments or feedback, reply in a timely manner.

Followers appreciate the effort put in responding to them. As a result, your business can enjoy increased engagement and brand loyalty.

C. Be a Reliable Source of Information

Be the figure of authority that Twitter users can turn to for information regarding your industry, niche, or business.

Being a source of valuable information entails great responsibility.

Ensure that every piece of content you distribute is reliable. The last thing you want is to spread “fake news.”

2. Include Hashtags in Your Tweets

Hashtags help spread business announcements or news in an instant. They are commonly used to promote events or promotions.

Users participate by tweeting short messages and attaching appropriate hashtags.

Proper usage of hashtags help in reaching more potential customers. Hashtags can also help you determine which tweets are getting more engagement.

3. Make Use of Keywords

Keywords are terms that are widely talked or tweeted about in Twitter, either in a specific area or worldwide. They also appear in the Trending tab, along with the popular hashtags.

Proper usage of keywords can increase your tweets’ and blogs’ visibility. Keywords collectively organize your tweets, helping users find them with ease and convenience.


4. Keep Links Short

If your tweet contains a link—especially a long one—consider using URL shorteners.

Allocate a huge part of the 280 characters to your message instead because long links are considered spam (or Twitter taboo).

5. Schedule Your Tweets

Tweets receive varying amount of impressions and engagements, regardless of content relevance.

Messages are distributed on a global scale, reaching potential clients living in different time zones. This is where the importance of scheduling comes in.

Several third-party platforms such as HootSuite and TweetDeck allow you to determine the best time to post a tweet. Scheduling minimizes your hours on the platform, whilst maximizing the amount of client interaction you receive.

6. Monitor Your Brand

Your entire business marketing strategy will fall to pieces if client feedback is not monitored and reviewed. Feedback, regardless of sentiment, must be considered and taken seriously.

You can track and analyze your tweet statistics via sites such as:

The services that these sites offer usually come with a price. However, investing in them can result in higher ROI.

Final Thoughts on Twitter Guidelines for Business

Today, we have discussed the most common, yet effective, Twitter guidelines for business. Following these guidelines is a must to achieve online marketing success.

In composing and posting tweets, keep in mind that your main goal is to engage with your customers in a friendly and conversational manner. Aim to provide relevant content, rather than making a direct sale.

In order to achieve the best results from your Twitter marketing strategy, observing engagement and replying to feedback is important. Proper scheduling of tweets allow you to receive great amounts of interactions at the right time.

The tweets you post must also contain short links and more about the message you want to convey.

Finally, you should learn how to properly use hashtags and keywords to keep up with the daily trends.

If you have questions about the 6 basic Twitter guidelines for business, feel free to leave them in the comments section below.  Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. 5 Effective Tips on How to Use Twitter for Business
2. A Quick Guide to Twitter 101 for Business
3. How to Use Hashtags on Twitter for Business

6 Basic Twitter Guidelines for Business Marketing - Mike Marko

Author: Mike Marko
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If you need help marketing your business online then check out IM Consultant Services.

Article: 6 Basic Twitter Guidelines for Business Marketing

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