Reasons to Use Twitter for Business Marketing

Reasons to Use Twitter for Business Marketing - Twitter for business

“Reasons to Use Twitter for Business Marketing” written by Mike Marko.

If you’re not using Twitter for business marketing then you’re missing out on great opportunities.

Twitter is one of the most useful social networking platforms to promote a business. It may have started with social networking, but it can definitely be used as a marketing tool now.

There are so many things you can do for your business on this network. You can communicate with your customers, engage potential clients, and spread awareness of your products and services. Better yet, you can do all of these things for free!

If any of that piques your interest, you should use Twitter for business marketing. In today’s post, I’ll go into more detail about the reasons you should do that and what you can get out of it.

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Important Reasons to Use Twitter for Business Marketing

There are many Twitter advantages.  Probably one of the best reasons to use Twitter for business marketing is that the platform itself is among the biggest and most influential social networks worldwide.

The number of daily users has been going up consistently since 2016. In addition, people are 31% more likely to recall content they’ve seen on Twitter.

Combine that with Twitter’s ad engagement rate growing 50% between late 2017 and late 2018, and the fact that 40% of users say they’ve purchased something due to a Twitter influencer’s tweet.

Doesn’t that already tell you that using Twitter for business marketing is worth your time?

If you’re still not convinced, take a look at the other reasons I’ve listed below. These 5 benefits of marketing on the platform will have you using Twitter for business marketing in no time.

You Can Connect with Customers

A lot of brands already use Twitter for business marketing to connect with their customers. Most of the time, they use it to deliver customer service. In fact, 85% of the small to medium businesses on the platform see customer service on it as crucial.

That’s why customer service should be part of your plan for connecting with customers on Twitter. You can earn customers’ trust when you reply to their questions about your products and services.

Besides, you can also use their feedback for other things in the future. For example, it could come in handy if you plan to expand your business or improve the quality of your products.

But remember that you’re not limited to customer service when building connections on Twitter. You can also directly message your followers about promotions. Or you can simply make a tweet so followers can see it in their feed.

You can also host a Twitter chat for your customers. This is actually one of the best ways to connect with the consumers. That’s because it allows you to engage them en masse.

A Twitter chat is basically an organized discussion on the platform about a particular subject. The chat is usually organized around a hashtag and is scheduled in advance so participants know when to go online.

Most businesses use Twitter chats to answer clients’ questions. Some use it to share their expertise in their niche.

Either way, the idea is to provide something of value. The consumers have a reason to participate in the interaction.

Take note that you don’t necessarily have to make your own Twitter chat, by the way. Some brands participate in chats moderated by others instead. Depending on the brand and chat involved, it can still lead to building connections with consumers.

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Raise Awareness of Your Brand

Just being active on Twitter can do a lot to promote your brand. Remember that this is one of your main goals in Twitter for business marketing. You want consumers to recognize what your business offers and remember it.

This ties directly into the previous tip. Connecting with the consumers is vital in promoting to them. So to use Twitter for business marketing this way, you can do any of the following:

  • Tweet company messages.
  • Promote products and company innovations.
  • Announce events, discounts, or competitions.
  • Retweet posts about your niche.
  • Comment on or share tweets where others have tagged you.

These are just a few of the possibilities. If you want more ideas, try reading my article on what to post on Twitter for business.

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Use Twitter to Monitor Competitors

Twitter lets you research your competition. You don’t even have to follow them to do that. You could just make a private Twitter list and put them on it for monitoring purposes.

Watching what your competitors do on Twitter for business marketing is a great way to improve your own marketing strategies. It can give you insight on data like the following:

  • Which influencers your competition is reaching out to.
  • Which accounts your competition is following.
  • What content they’re publishing.
  • How they’re interacting with their customers.
  • What marketing tactics they’re using.

Knowing these things can help you with your own Twitter for business marketing plans. For example, if you know how the competition interacts with customers, you can pinpoint areas for improvement.

You might try to look for consumer queries they haven’t addressed, for instance. Then you can go ahead and address them. That means you’ll be offering the consumers something your competitors haven’t.

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Drive Traffic to Your Website

There are many ways to use Twitter for business marketing to drive traffic to your website. For instance, you can do it by taking advantage of the links in your profile or tweets.

Twitter allows you to put an external link on your profile. If the rest of your promotions are working as they should, you should be getting a good number of profile views. That means more chances for people on Twitter to go to your website.

You can also tweet about your content. Share links to your latest blog posts, newest products, current promos, and more. As long as people are intrigued by what you’re promising in the link, they’ll click on it.

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Final Thoughts on Twitter For Business Marketing

That sums up today blog post about Twitter for business marketing.

Like I mentioned above, there are ample reasons for using Twitter for business marketing. The platform is already host to many businesses aware of its benefits. You and your brand shouldn’t be left out.

If you’re using Twitter for business marketing, you can reach out to the consumers in various ways. You can provide customer service, collect customer feedback, and even host Twitter chats to build a community out of your clients.

In addition, you can use Twitter for business marketing to raise awareness of your brand. Interact with others on the platform, tweet often, and basically do all you can to keep your business visible. You can even generate your own buzz by starting contests or promos yourself.

Next, use the platform to keep an eye on the competition. There’s every chance they’re on it too. Watching what they do on Twitter can help you figure out how to get a leg up on them.

Finally, use Twitter for business marketing to drive visitors to your website. You can do that by linking to your content in tweets as well as ensuring there’s a link to your site in your Twitter profile.

Just remember, success isn’t an overnight process. Even once you start using Twitter for business marketing, you’ll still have to put in some time to reap the full benefits.

You can also read my previous blogs about Twitter to help you along the way.  Through them you’ll learn important tips on how to use Twitter for business marketing.

If you have more questions about Twitter for business marketing, leave them in the comments below.

Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. How to Use Twitter Effectively for Business Success
2. How to Make and Run a Twitter Business Blog Account
3. How to Set up a Business Twitter Account

Reasons to Use Twitter for Business Marketing - Mike Marko

Author: Mike Marko
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Article: Reasons to Use Twitter for Business Marketing

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