“Benefits of Having a Twitter Account for Business” written by Mike Marko.
How beneficial is it to have a Twitter account for business?
Twitter is undoubtedly one of the biggest things to ever happen in the online business world when it comes to marketing.
Since its launch, the platform only continues to show growth among consumers. This makes Twitter a vital platform to be present in for businesses looking to develop their brand.
Many of these businesses gain plenty of benefits by using this social media platform. No matter the scale of your company, utilizing this social network effectively can help grow your business. It can help improve customer engagement and enable you to communicate your messages to a wide variety of audience with a single tweet.
That’s why today I want to talk in more detail about the benefits of having a Twitter account for business. (Be sure to also read my article, the Advantages and Disadvantages of Twitter).
How Twitter Account for Business Can Help You
Before we dive into the benefits of having a Twitter account for business, let’s first talk more about what is Twitter.
What Is Twitter
Twitter, in the social media world, is considered a microblogging tool because of the short and concise messages it lets users distribute. It allows you to post a status (referred to as “tweets”) up to 140 characters long to your followers.
These tweets are not limited to text. They may include photos, gifs, videos, and a link to any web content.
According to Twitter, over 500 million tweets are being sent each day. This shows the high level of engagement users are demonstrating on the platform. When used effectively,
Twitter can help you build meaningful connections with your market.
However, aside from this, there are more advantages to having a Twitter account for your business.
Let’s dive into the different benefits of having a Twitter account for business.
Twitter Helps Increase Your Customer Satisfaction
Your existing or potential customers can follow your business updates in real time on Twitter. You can even use Twitter to invite customers to share their online feedback, reviews, and comments. This will then give you an opportunity to adjust or tweak all your business activities instantly according to your customers’ reactions.
In case customers are talking about your business without mentioning your profile, Twitter can also be used to search for any conversations that are related to the niche of your business and respond to feedback. This functionality gives you the opportunity to control and manage your company’s customer service for better customer satisfaction.
Twitter Breaks through Communication Barriers with Tweets
If you can’t convey your business’ goals and values to consumers, then your efforts will simply be wasted. Using Twitter to communicate with your audience is a great way to establish your brand and voice. It gives you the opportunity to let them know about your company’s goals and values.
Twitter allows you to answer questions instantly and update your followers on the latest updates regarding your business. This allows you to build a connection with your followers, effectively breaking the barrier that separates businesses from their customers.
Tweeting or exchanging direct messages on Twitter creates a more personal and natural flow in conversations.
Twitter Lets You Easily Follow Industry Trends
When you follow accounts of the same industry, they will likely send out an informative tweet. This opens a channel to dozens of links to websites or blogs related to your niche. With that, you can learn about current trends in your industry.
Due to its ability to distribute real-time information, Twitter can also be used to search for trending topics that are being heavily discussed at the moment.
You can research local and global trends on Twitter and reach up-to-date information very conveniently. You can observe competitors’ current activities and strategies that will help you gain a competitive advantage.
Remember that keeping up with the trends will add innovation to your business. Twitter can help you with doing just that.
Twitter Allows You to Show Your Brand’s Personality
You can give your followers a sense of your business by showing that you are not just a supplier of goods or services. Twitter can be used for more than just promoting upcoming events or showcasing new products or services.
Let your followers know there’s more to your business beyond that.
Having a Twitter account lets you engage in a discussion of certain topics where your business can easily relate. Twitter enables you to support movements that you or your business’ vision believes in.
Twitter Helps You Build Your Business’ Brand
Twitter is an exceptional way to build your personal brand. It gives you the opportunity to express yourself to a wider network.
Your business’ brand voice is heard by your audience through your tweets and shared posts. That’s why it’s important to share only quality content that’s relevant to your brand.
Aside from that, Twitter is a platform for establishing online authority for your brand. This means you might get some PR placements, especially if you combine your tweets with informative blog posts.
Final Thoughts on the Benefits of Having a Twitter Account for Business
In this article, we’ve talked about the most important benefits of having a Twitter account for business. To be able to achieve the same success as most brands on Twitter, you must be able to use it effectively. Doing so will allow you to enjoy the many benefits that platform can bring to your business.
Being present on Twitter can help improve your customer service performance by instantly replying to inquiries or complaints. It also allows you to search and discover the latest trends in your industry through its search function and the trending topics. In addition, Twitter can help break the communication barrier with your followers through tweets and direct messages to create a more natural conversational flow. It further strengthens the connection between the brand and customers by helping brands establish authority in their niche. This can be done through the posting of relevant and high-quality content that can be shared.
If you found value in this blog post, please like and share in on social media. Please comment below if you have any questions about the benefits of having a Twitter account for business. Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.
And always remember to think before you tweet!
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.
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Suggested Articles:
1. Be Like the Successful Business Leaders on Twitter
2. 7 Tips on How to Promote Your Business on Twitter
3. Advantages of Using Twitter for Small Business
Author: Mike Marko
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Article: Benefits of Having a Twitter Account for Business
Also published on Medium.
