A Quick Guide to Twitter 101 for Business

A Quick Guide to Twitter 101 for Business

“A Quick Guide to Twitter 101 for Business” written by Mike Marko.

Need a quick Twitter 101 for business?

Twitter is an easy-to-use social media platform that lets you share your thoughts and ideas with anyone in it All you need to get started are relevant content and an interesting variety of people to follow and attract—no special coding knowledge needed!

You have with you a free tool to spread your message to the world. At no extra cost, business owners everywhere have turned to Twitter to promote their products, services, etc., and have seen the gates of success since then.

And now, it might be the perfect time for you to have it as your next business partner as well!

However, there are still things you need to know before you use Twitter for your business. On the internet, there are a lot of things that you can’t just simply take back and undo. It’s important to avoid any mistakes that can affect the image of your brand.

Today, we’ll discuss Twitter 101 for business, the basic terminologies, and why it is a great addition to your business.

Why Twitter 101 for Business is Essential

Big things come from small beginnings.

To achieve sweet success, you need a good foundation. This means going all the way back to the basics and working your way up. Understanding each and every feature of Twitter will help you better utilize it to gain competitive advantage over other businesses.

In order to achieve the boost you need to ensure business growth, here’s Twitter 101 for business.

What is Twitter?

Twitter is one of the most popular and commonly used social media platforms today. Most people use it to instantly post their thoughts and views on daily topics.

It’s also considered as a microblogging site due to the short status updates called “tweets” that it has become most known for. These tweets make sharing messages or information to a wide audience faster.

A Quick Guide to Twitter 101 for Business

Basic Twitter Terms

As a part of our Twitter 101 for business, here are some essential Twitter terms that you need to know as you familiarize yourself with the platform:


A tweet is a short post or status update posted on Twitter that used to be limited to 140 characters only.

However, as of November 2017, users can now enjoy composing longer 280-character tweets.


Retweet—or RT when abbreviated—is a way of sharing a tweet from a certain user. You could either share tweets as is, or add comments/thoughts via ‘Quote Tweet’.


As in Facebook, you mention a user in a tweet when you want to notify them of something—whether it’s news, gossip, or just some shared interest. To do this, just type the username after the @ symbol.


A hashtag is a keyword or unspaced phrase preceded by the # symbol. Its purpose is to collect and organize tweets related to a specific topic.

If you want to see the latest updates on a certain idea, just search for the hashtag.

Trends or Trending Topic

A trending topic could be a person, place, thing, or idea that is currently talked about by majority of Twitter users.

Some companies use hashtags to promote their brand, although hashtags aren’t necessarily needed to make a topic rise up the trending list.

A Quick Guide to Twitter 101 for BusinessDirect Message

Also known as DM, the direct messaging feature is where you and a recipient could converse privately.

Your messages cannot be seen elsewhere, so your business discussions on this platform are kept relatively safe.


Your Twitter followers are those who follow your account and see your updates on their home feed. On the other hand, the users you follow are those who appear on the “Following” list on your profile.


Unfollow is almost the same as unfriending a user on Facebook. Once you unfollow a user, you will no longer see their tweets on your home feed.

However, if the user you unfollowed is still following you, your tweets will still appear on their feed.


There will be the inevitable situation of a user—that you are following—being too loud and annoying on Twitter. If you do not want to see these regular updates, yet you do not want to hurt a user’s feelings by unfollowing them, you have the option of muting them.

The Mute option will remove a user from your home feed whilst keeping them on your “Following” list.


By doing this, you remove certain users from your “Followers” list. However, it is important to note that they will be informed that you have blocked them when they attempt to view your profile.

If you are the one who blocked a user, on the other hand, you will still be able to view their tweets by going to their profile and clicking on “View Tweets.”

Why Use Twitter?

Twitter is a public forum where anyone can read, write and share messages, businesses should consider using it for the same purpose. This social networking platform updates upon the user’s command, and it provides real-time information faster.

In terms of flexibility, Twitter is accessible via virtually any device that can connect to the internet. It also includes the most important functions that you’ll need to communicate or engage in the current trending topics.

If you’re still not familiar with how your business can grow using Twitter, then you should check out Twitter 101 for business.

A Quick Guide to Twitter 101 for Business

Ways to Communicate on Twitter

On Twitter, there are a number of ways you can interact or communicate with other users. From the terms mentioned above, the simplest and most common way to start is by posting a tweet.

Another way to communicate via Twitter is through direct messages, or DM. However, you can only send a message to users who follow you, and those who will choose to accept your message requests.

There is also the option of mentioning a user in a tweet to send a notification their way. To mention someone, just type their username after the @. For example,

Hello, @username!

To show appreciation or a sense of liking towards a user’s tweet, you could share it via Retweet, or RT. It acts like the “Share post” on Facebook, and the tweet you RT’d will show up on your followers’ feed.

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Benefits of Using Twitter for Business

There are a lot of advantages to using Twitter for business. When you’re marketing on Twitter, you have a high chance of reaching out to a large number of potential customers.
In addition to this, Twitter can also help build your brand’s image through your constant communication and engagement with your followers.

Take a look at some of the benefits you could get out of using Twitter to promote your business:

A Reconnaissance Tool

If you’re having troubles regarding customers, sales, or competitors, Twitter can be of aid.

You can add Twitter to your business strategy, because it allows you to “spy” on your competitors’ activities and way of relaying their messages to the public. This can help you gather more ideas regarding the best way to reach out to customers.

Connect with Other Users

You should always communicate with your followers. Everyone appreciates getting responses to inquiries, and are more likely to transact with companies who are friendly and communicative.

Take note as well that people are not on Twitter to see advertisements. People are on social media to be… social.

This is why you should stray as much as possible from direct marketing and/or advertising, as this can be deemed as annoying by your customers.

Instead, focus on a strategy that includes sharing information and interacting with consumers.

Create Connections with Influencers

Influencers are those who are famous in a particular niche or industry. These individuals can help you connect with your target audience, as they are often seen as people of authority.

It’s in your best interests to form partnership with an influencer who has a broad following of users and whose words are taken seriously by people who are interested in your industry.

Creating Two-Way Communications with Customers

You should make it a priority to provide a two-way communication system with your followers. Ensure that they can easily reach out to you and ask questions through Twitter.
Provide feedback in a manner less formal than through a customer service line. This will help your followers to be more at ease when trying to communicate with you.

Encourage your followers to send their feedback and experiences in using your products or services. This will give you an opportunity to see what aspects of your products or services you need to improve.

Generate Traffic

Traffic generation is also an added benefit to using social media platforms, especially Twitter. Your website has the potential to reach users from across the globe when it is shared through social media.

Tweeting a link to your blog more than once is recommended if the content is relevant. Providing social sharing links at the end of your website’s contents can also be an effective way to increase website traffic. Encourage your readers to use these links in sharing your content across different platforms.

Announce Business Promotions and Exclusive Deals

Businesses sometimes turn to Twitter when they need a sudden boost in sales. You can offer exclusive deals and promos only to your Twitter followers, or even provide special incentives, such as giveaways.

Whenever you run contests or promos, it is recommended to add a unique hashtag for it, so you can monitor all your participants. Making use of a hashtag can also create excitement for a brand attracting users who are not their current customers.

Tips to Remember When Using Twitter

As in real life, you need to constantly provide updates to keep your business going. But when writing out tweets, make sure that it contains informative updates, and not just direct marketing messages.

You could further enhance your brand’s visibility by adding trending business-related hashtags.

React to ever-changing news and events, either by tweeting about it or retweeting informative tweets. Doing so can give your followers a good sense of what values are important to your business. This will also help you attract new followers because the information you provide.

Final Thoughts on Twitter 101 For Business

In this article about Twitter 101 for business, we tackled the basics of Twitter in order to ensure that you build a solid foundation of knowledge regarding this social media platform.

Having some knowledge of Twitter, from the simplest features to the most advanced, can help you utilize the platform better.

Twitter can serve as a platform to spread your messages fast and easy, at no extra cost. You can even get additional advertising help from its 300 million active users who can interact with and share your posts, helping you generate more traffic to your website.

As it is an easy-to-use and free tool, it will not be uncommon to see your competitors making use of it as well. Instead of letting this affect you, use it to your advantage. Observe how they interact with their customers, what kind of content they publish and the strategy used for their online marketing on Twitter.

You can then use this information to become more creative in your marketing strategies.

To summarize, Twitter can help you build your brand by maintaining a friendly and approachable image. But, always remember to reciprocate your followers’ interactions, because they might be your future customers!

If you have questions about Twitter 101 for business, leave them in the comments below.  Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. How to Use Hashtags on Twitter for Business
2. Staying Ahead with Advantages of Twitter for Business
3. How to Use Twitter to Grow Your Business

A Quick Guide to Twitter 101 for Business - Mike Marko

Author: Mike Marko
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Article: A Quick Guide to Twitter 101 for Business

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