Strategies for Best Marketing Videos

Strategies for Best Marketing Videos - best marketing videos

“Strategies for Best Marketing Videos” written by Mike Marko.

Do you want to unleash the best marketing videos for your YouTube Channel?

Is your aim to massively expand your views and subscribers, plus make money for your business?

A lot of business owners would say yes to those questions. The problem is, they don’t know how to make those things happen.

That’s because video marketing isn’t a thing most people are just born knowing. It takes time and experience to become excellent at it.

Fortunately for you, I’m one of the people who’ve already spent time and experience mastering it.

I’ll help you get closer to those goals today by showing you how to make the best marketing videos. I’ll reveal the strategies that professionals use for video marketing — from the strategies they use for scriptwriting to those for improving conversion.

Best Marketing Videos for Your Business

The best marketing videos for a business have to achieve three things. First is building credibility, trust, and authority.

Second is traffic generation. This means you can use the best marketing videos to help or maybe even encourage people to find you online.

The third is converting viewers into leads and customers. This means getting them to take action and take the next step with you after watching your best marketing videos.

That action could be anything from opting to receive your offer to filling out what we call a Lead Magnet. This is where the person has to input his name and email.

The best marketing videos can also offer you a unique and powerful way to show social proof. It can be done in the form of testimonials, to attract new and better customers.

But these things are only possible because the best marketing videos always give viewers something in exchange for their attention and consideration. That’s actually the first video marketing strategy we’ll discuss here.

That is, how to offer value so you can produce the best marketing videos.

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Value Strategy

The main strategy with YouTube marketing is to offer value to your viewers. If your video content is valuable, they’re likelier to pay attention to it.

Quality is a big part of your value offering. Consistency is as well, and both are necessary if you want to create the best marketing videos.

Offer quality by investing a decent amount of resources and time into planning and producing videos. That means taking time to come up with unique content, to scriptwrite (more on this later), and polish your material.

As for consistency, you can offer it in several ways. You can stick to the topics in your niche or area of expertise, for example, as well as publish videos regularly.

1) YouTube Rewards High-Value Videos

YouTube will reward you for this too with channel authority. You will find it easier to get your videos to rank well in search as time goes on if you focus on quality and consistency.

Also, these days, YouTube gives a lot of weight to audience retention. This means that if people are watching your video until the end, then your video will rank higher.

And obviously, one of the best ways to keep people watching is to make sure they get value from a video from start to end.

YouTube wants to serve the best content to its users. It makes sense to reward the best marketing videos (with high audience retention) by giving them higher ranking.

2) Offer Even More Value in a CTA

Now keep in mind that your value offering shouldn’t stop when your video ends. You have to go beyond that, especially if you want to turn your YouTube video views into leads.

So, how do we do that?

You can offer more valuable content at the end of your video. The best marketing videos do this via a CTA or call to action.

For example, you should give your viewers a way to sign up for a steady stream of useful content in return for their name and email.

Then, you can use autoresponders to offer more value and build more trust, credibility, and authority. All of these help to move your prospect closer to a sale.

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Conversion Strategy

There are many ways to convert a viewer into a buyer using the best marketing videos. It’s mainly about offering and proving the value of the offer to him, though.

Since I’ve already talked about that, I’ll move on to a more directed way of fueling conversions in video marketing. That’s through video ads — or more specifically, YouTube ads.

YouTube advertising is definitely the way to go. After watching a video, 64% of users are more likely to buy online – and that’s incredibly valuable.

YouTube retargeting is based on the page someone visited or the video they watched. Retargeting has some of the best statistics in regards to true view rate and conversions.

This is important because if someone visits your page or watches your video and then forgets to purchase, the remarketing campaign is a steady reminder.

It’s also great for branding because it makes sure that both your brand and video are seen several times.

1) Tips for Effective YouTube Ads

YouTube ads, unlike Facebook Video ads, perform better when produced well.

In this case, it’s worth the investment to hire a good videographer to capture your message. It’s also beneficial to get great equipment to improve your lighting and audio.

Those are the two elements that can usually make or break a video. And since you really want yours to convert, this is vital.

A tip here is to keep the video fast paced with different cuts. This tends to work very well.

You can cut clips at about 1-3 seconds. Then, use B-Roll footage to explain visually what’s being discussed.

These small factors make a huge difference in your YouTube video and its overall quality. When applied, this can help produce the best marketing videos.

2) The Importance of Targeting

Lastly, make videos specific to who you target. This personalization works better than a simple and generic campaign.

For example, if you are a divorce lawyer targeting women in Springfield, Illinois, you should ask in the video, “Are you a woman in Springfield going through a tough divorce?”

These niche best marketing videos get the attention of the people you want to target. Because your ad is filmed specifically for that client, you receive better-quality leads and views.

They will want to click through because you’re speaking to them.

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Scriptwriting Strategy

Building the best marketing videos for your product or service can be fun. However, writing a script is hard work.

It may not be as exciting as creating the visuals or picking the background music. However, a well-written script is the key factor to video’s success.

Let’s go through some tips that can help you with your scriptwriting.

1) Be Concise

The first tip to consider is to keep your script to a manageable length. Thirty to sixty seconds is ideal.

Once you get above ninety seconds, you might start losing viewers fast… unless you have something really interesting/valuable to show them.

Creating a concise script depends on using short sentences and simple language. Try to avoid industry jargon.

Make sure to have someone outside of your company review the script before signing off too.

2) Be Relatable

In a video, you can choose a tone for your company. In that way, you can connect with your customers in a way that text cannot.

The tone you choose to write depends on the intended audience. However, in general, audiences prefer to watch things they find relatable.

The viewer should be able to relate to what you’re talking about. So try to write your script while thinking of how it reads from their perspective.


3) Pitch Swiftly and Clearly

The best marketing videos start with a clear and compelling elevator pitch in the first five seconds. It should quickly convey the core message behind your product or service.

Crafting a great pitch can take much time. However, once you’ve nailed it, it can help people remember who you are and what makes you unique.

Just remember not to dilly-dally about it too much. The more you hem and haw over your pitch, the less confident you seem — and the likelier your viewer is to lose interest.

4) Use Storytelling

Lastly, everyone loves a good story. So it may help to treat your scriptwriting like storytelling.

Your story should identify a problem and present a solution. Make sure you present it in a way that your audience can easily identify with.

Once you’ve painted a picture of the problem, offer your solution.

Be clear and confident with your value proposition. Your solution should create a desire in the viewer to act soon and clarify why that would bring about a “good ending” for the story.

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Optimization Strategy

You need to work out which keywords your target market is searching for when looking for content.

You can create relevant content for those keywords. Or you can optimize your relevant videos with those keywords.

For keyword research, it’s best to go for long tail keywords, which are 3 words or more.

Next, you can enter ideas into Google’s Keyword Planner. This is where you can get some suggestions and stats on what people are searching for, and what you should make videos about.

Not sure how to do that? That’s fine, because I’ll show you how.

1) Using Google Keyword Planner

To find keywords in the Google Keyword Planner, click on “search for a new keyword using a phrase, website, or category”. Enter your relevant keyword ideas and press “Get Ideas”.

Next, select the “keyword ideas” tab and set your search setting to “Broad”.

Look through the keyword ideas that have high search volume and relevant. The optimum is around 5,000-25,000 searches for the month.

Using these methods can make up a hit list of 10 to 20 keyword phrases. The list of keywords becomes a list of ideas for YouTube videos you’re going to make.

2) Transcripts, Titles, and Tags

YouTube has speech recognition software, which can transcribe the words in your video.

It will search through the transcription. Then, it will check for relevancy to determine the video rank.

So, it’s important to include the keywords in your video script at the beginning and end of the video.

You can upload a transcript of your video to allow YouTube to offer subtitles on your video. This will make the best marketing video by increasing its ranking.

Lastly, don’t forget to add the title, description, tags, custom thumbnail, and annotations to all your best marketing videos. Use keywords where possible for further optimization.

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Promotion Strategy

There are a lot of ways to broadcast and promote your best marketing videos online.

I’d suggest promoting your video on social media. You can also promote it on your business’s blog.

After publishing a video, for example, you can write a blog post outlining the main points covered by the video.

You embed the video into the post, add a hyperlink, and add some screen grabs. This means that more people can find your best marketing videos through your blog posts.

Remember to ask people to comment on, like, and share your video. This will help to promote it further.

You can also add social sharing buttons to make it easy for people to share on Linkedin, Facebook, Google+, etc.

You can supercharge your broadcast of the best marketing videos too with the use of the “Boost post” function on Facebook. The best marketing videos may even enhance your Facebook marketing.

You can post the link on Twitter too, along with a valuable short description of it. If your video’s length fits, you can even embed it in a Tweet, as video’s vital in Twitter marketing.

You can send out links of your best marketing videos to your email marketing list.

You can also pay YouTube to help your best marketing videos rank at the top of the search results.

Final Thoughts on the Best Marketing Videos

That concludes my guide on making the best marketing videos.

So now you should have plenty of ideas on how to supercharge your best marketing videos, grow your email list, attract more and better customers, and sell more!

The best marketing videos can do wonders for your content marketing and lead generation. It can be intimidating to try making them at first, but as I’ve shown you, it’s not impossible.

I’ve shown you how to make the best marketing videos for your business. By following the different strategies I’ve outlined, you can create cool visual content of your own.

  • Value Strategy – Offering valuable content to gain trust, credibility, and authority.
  • Conversion Strategy – Using ads and a retargeting campaign to receive better-quality leads and views.
  • Scriptwriting Strategy – Conveying the core message of the product or service.
  • Optimization Strategy – Working on keyword research to optimize videos.
  • Promotion Strategy – Embedding and promoting videos in blogs and social media platforms.

The best marketing videos are worth all the effort, trust me. Try making your own best marketing videos with the tips I’ve given and see what they can do for yourself!

If you have questions on the strategies for the best marketing videos, leave your comments below.

Also be sure to check out this Business Owner’s Guide to YouTube Marketing.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

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Strategies for Best Marketing Videos - Mike Marko

Author: Mike Marko
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