7 Great Ways to Use Snapchat Marketing for Business

7 Great Ways to Use Snapchat Marketing for Business - Snapchat marketing

“7 Great Ways to Use Snapchat Marketing for Business” written by Mike Marko.

Are you thinking of using Snapchat marketing for your business? That’s an awesome idea!

Snapchat may have begun with a userbase made up mostly of Generation Z, but it’s starting to penetrate the older market. It’s also still growing, even with over 191 million daily active users.

Furthermore, Snapchat marketing is still relatively young. That may not sound like an advantage at first, but I promise you it is.

After all, it means there are still relatively few businesses doing it. It’s as if most brands still aren’t sure how to promote on the platform or find it scarier than, say, marketing on Twitter.

That means lower competition for consumer attention. In fact, there’s a high chance most of your own competitors aren’t on the social network yet!

That gives you a prime opportunity to carve out a space in your niche on Snapchat. You just need to follow the rules of good Snapchat marketing to succeed in this task.

Those are the things I’ll show you here. By following these 7 ways to do Snapchat marketing, you’ll soon find yourself raking in engagements and leads via the platform.

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Marketing Through Snapchat

Just like on other platforms, there are many ways to do Snapchat marketing. In this post, I’ll teach you the most effective ways of doing it.

That doesn’t mean you can just sit back and “let everything happen” by itself, of course. You’ll still have to put in a bit of effort to make sure the tips I give you bear fruit.

But the effort required still shouldn’t make you sweat, even if you’re a marketing beginner. One of the best things about Snapchat marketing is that it can be a bit less polished and more “genuine” than marketing on other platforms.

We’ll talk more about that as we go over the best ways to market on Snapchat. For now, let’s start with the most important tip I can give you on Snapchat marketing — to be active.

1) Be Active on the Platform

One of the best ways to do Snapchat marketing is to simply be active on the platform.

This is one of the most effective Snapchat marketing tips that I can give you. In fact, it’s a tip that also applies to marketing on other social media platforms.

That’s because activity makes you more noticeable and memorable on social media. It’s how you get attention, make new acquaintances, provoke engagement, and so on.

For you to be active on Snapchat, you have to post content daily. This will keep your brand fresh in the minds of your followers.

Posting three times a day on the platform is enough to intrigue your followers. At the same time, this will keep engagement high.

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2) Have Your Own Sponsored Lens

Snapchat originally became popular for its filters and lenses. Today, business owners can use these for their Snapchat marketing.

That’s by using something called the “sponsored lens”.

Like regular lenses, these overlay the user’s selfies with special effects or visual. However, sponsored lenses are often custom-made for branding purposes and paid for by businesses.

Sponsored lenses are a great way to boost the visibility of your brand on the platform. Just take a look at how Gatorade’s sponsored lens for the 2016 Superbowl worked out, for instance.

The lens gained over 165 million views. Gatorade also claimed that it increased their sales intent by 8% — impressive by any standard!

The only downside is that a sponsored lens is expensive. But if you have the funds, they can be amazingly effective, so I advise considering it.

3) Promote Across Other Social Media Platforms

If you want your Snapchat marketing to be successful, you will need a lot of followers.

One way to do that is to promote your Snapchat account on various social media platforms. You can simply add the link of your Snapchat profile to your social media profiles.

When you promote on various social media accounts, you get a higher chance to gain more followers in return!

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4) Offer Promo Codes & Discounts

Another Snapchat marketing technique that you can try is to give your followers something they can actually use.

Do this by sending them promo codes and discounts. You can also post these to your stories!

These sorts of promotions can help you drive leads to your store. And when there are more leads, that also means there is likely to be an increase in conversions.

5) Always Reply to Your Followers

Snapchat is one of the best marketing platforms for engaging your audience. It’s full of relatively young users who are big on interaction.

However, it’s so easy to ignore messages on Snapchat. Messages are sent directly to your inbox on this platform — there are no comment boxes.

Still, if you want your Snapchat marketing to be a success, you have to respond to every message that you receive. When a user gets a personal response from you, they feel special.

It shows that you really care about what they have to say. And when you make your followers feel like that, you’ll be able to gain their trust.

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6) Always Have Valuable Content

It’s so tempting to just post images of products or services on Snapchat when you’re marketing.

But trust me, you don’t want to do your Snapchat marketing like this. In fact, any type of sustained, overly sales-focused marketing is a no-no on all social media.

That’s because of something I’ve pointed out in other posts — people are on social media to socialize, not to be advertised to. Any ad they suffer, they suffer only because it offers value.

Thus, you have to post valuable content for your Snapchat marketing to be a success.

Now, there are more than a few ways to pack value into social media content. I already suggested one of them in my tip about giving your audience promos and discounts.

Here, I’ll show you 2 more ways of doing it that work particularly well for Snapchat marketing.

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Test the Content First

There are various ways to test content before publishing it on your Snapchat account. My favorite is to use to private messages to do it.

Just send the content to a representative sample of users taken from your target audience. See how they respond to it or engage with it.

You can also do split testing this way if you have more than one variation on the same piece of content. It can help you figure out which version is more likely to give you traction.

Reveal Exclusive Information

Believe it or not, this doesn’t always mean posting about exclusive discounts or promos in Snapchat marketing.

In Snapchat, authenticity is a big deal. This comes from its origins — it’s a place where posts only lasted a day before vanishing forever, after all.

So the focus on Snapchat content is “the present” or “the now” in all its raw glory. This is why you’ll see a lot of brands posting conspicuously unpolished images on the platform.

Those images are usually of things viewers wouldn’t see elsewhere. This is the “exclusive information” you can post on Snapchat — the unvarnished reality of your brand.

For the most part, that means behind-the-scenes content that your current and prospective customers can find interesting. It can give them valuable information on how you or your industry works, for example.

A great idea here is to make your employees talk in your content! Post stories of the team or ask them to show the ways working in your company can be entertaining.

You can even share candid video testimonials from your customers. That’s valuable content to most consumers who might be interested in your products.

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7) Drive Website Traffic

One of the latest features of Snapchat is that it now allows you to add links to your stories. For your Snapchat marketing, this is a major advantage.

As a business owner, it’s only a good idea to make use of this to drive people to your website.

Imagine how much that can improve your brand visibility. Plus, you’ll be able to direct them to a place where they’ll find more information about your products/services.

If you look at it this way, you don’t just drive traffic to your website by doing this. You also promote convenience that will be highly appreciated by your audience.

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Final Thoughts On Snapchat Marketing for Your Business

In this blog post, I talked about 7 great ways to do Snapchat marketing.

When you have a business, you have to exhaust all the available options that can help you boost your brand. Snapchat is one of those options, so take advantage of it.

To recap, here are are the 7 Snapchat marketing techniques I gave you for this purpose:

  • Drive website traffic,
  • Have valuable content,
  • Reply to your followers,
  • Offer promo codes & discounts,
  • Promote your Snapchat profile across your other social media accounts,
  • Consider getting sponsored lens, and
  • Always be active on the platform.

These Snapchat marketing techniques will take your online marketing to the next level. If you have any more questions about Snapchat marketing, leave a comment below.

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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Suggested Articles:
1. The Advantages and Disadvantages of Snapchat
2. The Advantages of Twitter And Disadvantages Of Twitter for Business
3. How to Use Twitter for Small Business

7 Great Ways to Use Snapchat Marketing for Business - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

Article: 7 Great Ways to Use Snapchat Marketing for Business

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