9 Useful Tips for Small Business on Twitter

Small Business on Twitter

“9 Useful Tips for Small Business on Twitter” written by Mike Marko.

Looking for useful tips for small business on Twitter? You wouldn’t be alone if you are.

More and more small businesses are discovering Twitter’s value for marketing. It’s easy to use, has a growing number of active daily users, and has (some) Google-indexed content.

Moreover, Twitter offers businesses both paid and free methods of getting exposure.

All of this tells you why it’s practically a must for you to put your small business on Twitter. It’s a great tool for building up your brand’s visibility online.

But in order to succeed with your online marketing on Twitter, you should know how to do it right. That’s what I’m here to show you in this article, where we’ll discuss several tips for a small business on Twitter.

Handy Tips for a Small Business on Twitter

As I said earlier, Twitter has useful functions that make it a great platform to market your small business. Besides, a good portion of your target customers are probably already on it.

So getting on Twitter to promote your brand and build a following makes sense. The big brands still tend to be most visible, but even small to medium businesses have followers on Twitter.

To add to that, around 93% of those following such businesses intend to buy something from them. That’s as good a reason as any to market your small business on Twitter!

Twitter’s versatility actually lets you do a lot on it for your brand:

  • You can spread a message or announcement.
  • You can build a brand identity.
  • You can collect and respond to customer feedback.
  • You can drive traffic to your website.

But again, all of this depends on you knowing how to use the platform the right way.

To help you use Twitter effectively, here are 9 useful tips on marketing a small business on Twitter.

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1) Create an Optimized Twitter Profile

To start marketing your small business on Twitter, the first thing you need to do is create an optimized profile for it.

This means creating a profile that accurately represents your business and its products. Make sure too that it’s a proper business account you’re setting up, and not your personal account.

Separating the two makes it easier for you to keep activity on your brand’s Twitter account business-oriented. If you start tweeting personal messages on your business account, there’s a possibility you’ll confuse your followers.

Besides, the information on your personal account’s profile is likely different from that in your business account’s profile.

Here are the important elements of a Twitter profile for business:

  • Your Twitter @name,
  • Your profile photo,
  • Your header image,
  • Your pinned tweet, and
  • Your profile bio (which is a description of your business and its store hours, its location, etc.).

If you want to know more about optimizing these, check out my previous post on how to set up a business account on Twitter.

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2) Follow Relevant Individuals

After optimizing your profile, the next thing you need to do is follow relevant individuals for your small business on Twitter.

A good rule of thumb for a small business on Twitter is to follow your existing customers. This is in addition to following the most influential people in your industry.

Existing customers are likely to follow you back if you follow them. They can also help you spread awareness of your business account.

Another good subset of people to follow would be your competitors’ followers. They will give you an insight into the flaws and problems of your competitors’ businesses.

You’ll also see what your competitors are doing effectively. You can apply what you learned to your own strategies for marketing your small business on Twitter.

3) Make Quality Content

The best way to boost the visibility of your small business on Twitter is to create rich and useful content.

That means content that does any of the following things:

  • Solve people’s problems.
  • Answer people’s questions.
  • Bring interesting information, items, or events to people’s attention.
  • Entertain people.

If you’re unsure of how to make quality posts, then consider checking out the tweets from influencers in your niche. What topics do they use? How do they frame their tweets?

You can also look at your competitors’ content. Study the style of their tweets and see which of their tweets get the most attention or traction.

Doing this will give you an idea of what content works in your target market.

As much as possible, try to avoid using Twitter for direct sales pitching, though. It’s not a good play to make for a small business on Twitter.

It’s because Twitter is still mainly a social networking platform. People don’t come here to get endless sales pitches. They come here mostly to socialize and get information.

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4) Schedule Your Tweets Effectively

Make sure that you’re posting when your followers are online. If not, the likelihood that they’ll see your tweets will decrease.

This is especially important when you consider how much content is posted daily on Twitter. On average, 6,000 tweets are posted per second.

That translates to 500 million tweets per day.

So your tweets can be buried very easily and hidden from your target audience’s view if you don’t schedule them right.

Avoid wasting important tweets. Consider studying what days and times your followers are more active.

This will increase your chance of getting high engagement levels when marketing your small business on Twitter. If your schedule conflicts with the time when your followers are active, then use tools that can help you schedule tweets.

For example, the Buffer app can help you schedule your Tweets according to different time zones so that most of your followers get to see them when they’re active.

5) Try to Get More Retweets

During the initial stages of your online marketing on Twitter, retweets are very important. They help you extend your reach and attract more potential followers.

As such, you should do all you can to get more retweets as a small business on Twitter. There are a lot of ways to do this — the first and most obvious being to retweet others’ content.

Retweets, like most other forms of engagement on the platform, tend to be actions of reciprocity. In other words, if you retweet others’ content often enough, they’ll be likely to retweet yours too.

You can also add images or videos to your posts to encourage retweets. Numbers and statistics also boost your chances of getting retweeted when marketing a small business on Twitter.

Need more advice on how to craft interesting and retweetable content? Try my article on what to post on Twitter for business.

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6) Add Personality to Your Tweets

Personality is important on this platform. It makes you interesting, makes your tweets seem more authentic, and establishes the identity of your small business on Twitter.

So as much as possible, give your tweets a personal touch. When replying to someone else’s tweet, don’t rattle off a generic message that could have come from an autoresponder.

Personalized tweets can also help you get more interaction and engagements. Though you’re on Twitter to market your business, never forget that it is still an engagement platform.

Your should use it to interact regularly — and personally — with your followers.

7) Take Advantage of Twitter Trends

Another way to increase your business’s exposure and engagement is through the trending hashtags.

When there are hashtags that you think relate to your business, don’t hesitate to include them in your tweets to get more visibility.

However, avoid being a hashtag spammer when marketing your small business on Twitter. Use the hashtags wisely and in relevance to your tweets.

8) Track Your Performance

If you’re marketing your small business on Twitter, tracking your performance is important so you can tell if your strategy is working or not.

It’s advisable to constantly track your performance on Twitter and its impact on your overall marketing strategy. To do this easily, you can make use of both Twitter analytics and third-party services.

Look for figures like the number of mentions you get every week or the number of people who have followed or unfollowed you. Pay attention too to which posts or ads on Twitter seem to be getting you the most traction.

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9) Sustain Activity

None of the tips mentioned above will help you achieve success if your small business on Twitter doesn’t stay active.

Marketing on Twitter is about steady, directed activity. You need to keep tweeting, retweeting, and just generally interacting with others on the platform to see results.

For example, you should be active enough on it that you never let a day pass without posting a single tweet. In fact, most brands post at least 5!

As much as possible, sustain the activities that get more engagement. Don’t forget that your activity helps cement your presence on the network.

That, combined with what you actually say and do on the platform, establishes trust and confidence in your small business on Twitter.

Final Thoughts on Tips for Small Business on Twitter

Even if there are a lot of challenges to doing a social media marketing campaign, never let it intimidate you. You should get your small business on Twitter because the platform can do a lot for your brand.

Among other things, it can help you promote products and services, build your brand’s image, get announcements out to customers, and drive traffic to your website.

Most importantly, it can help you grow your business if you do it right.

I’ve given you 9 methods in this article to help you with that. To review, here they are again:

  1. Optimize your Twitter profile for your small business on Twitter.
  2. Follow relevant individuals on your small business on Twitter account.
  3. Produce high-quality content that others will find worth reading.
  4. Learn to schedule your tweets for the times when your target audience is actually online.
  5. Do all you can to encourage others to retweet your content.
  6. Add personality to your tweets to establish your brand’s identity and authenticity.
  7. Learn to follow and make use of Twitter trends.
  8. Monitor your own marketing performance.
  9. Keep up your activity on the platform.

Doing all of these things should help you make the most of this social network. If you have more questions about how to market a small business on Twitter, leave me a note in the comments below.

Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
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3. Reasons to Use Twitter for Business Marketing

9 Useful Tips for Small Business on Twitter - Mike Marko

Author: Mike Marko
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Article: 9 Useful Tips for Small Business on Twitter

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