Top 7 SEO Reporting Software in 2019

Top 7 SEO Reporting Software in 2019 - SEO Reporting Software

“Top 7 SEO Reporting Software in 2019” written by Mike Marko.

So, you’ve been performing SEO for quite some time…

And as an Internet marketer, you want to see evidence of progress in your SEO efforts.

Having been in the SEO industry for years, I understand how vital SEO reports are. They help you determine what needs to be improved in an SEO strategy and what you need to avoid.

SEO reporting software gives you automated reports of this type. It certainly does it better than you could were you to manually cross-reference and assemble data points!

Today, I’ll help you find the best SEO reporting software for your situation. As your SEO expert, I will help you get in-depth with the latest and most used SEO reporting software in 2019.

We’ll talk about their unique features, what makes them better, and their drawbacks that you must know.

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Why You Need SEO Reporting Software

In checking your SEO progress, you’d like to get detailed information about your Key Performance Indicators (KPIs).

KPIs are objective metrics giving you clarity into the success of your campaign. SEO reporting software does an excellent job of outlining these.

But there are LOTS of SEO reporting software, and picking the best one that fits your requirements can be difficult.

So I’ve listed 7 of the best SEO reporting software in 2019 below and what makes them unique.

Before that, however, let’s talk a little bit first about the criteria I — and other SEO pros — use for selection.

SEO Reporting Software – What to Look For

The 7 best SEO reporting software in this list have their differences. However, they also share three fundamental qualities that make them better than other software.

These SEO reporting software are accurate, upgradeable, and user-friendly.

There are other criteria, naturally. For example, price, possibility of integration with third-party tools, scalability, and excellent customer support.

There’s also the option for customizable and exportable reports. Most digital marketers appreciate that.

But the first three I mentioned are arguably the most important things to look for. In fact, let’s go a little more in-depth into each criterion so you know how I came up with my software picks.


Of course, you’d want SEO reporting software that gives you accurate information.

Remember, SEO reporting is all about data. Inaccurate data will give you inaccurate metrics… and that might result in unnecessary losses from misinformed choices.

When you have reliable information from your SEO reporting software, you’ll be able to make decisions that will improve both your marketing and SEO campaign.

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SEO is constantly evolving. So should your SEO reporting tool.

Good SEO reporting software should be able to adapt to changes. In fact, the best ones do by default, because their developers are constantly updating them.

Easy to Use

Excellent SEO reporting software should be easy to use and have a user-friendly interface.

One might need a longer time to learn how to use the tool to get more complex analytics, of course.

But, in general, whether or not SEO reporting software can give a quick report easily to new users is a huge winning factor.

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1) SEMrush

SEMrush is SEO reporting software that offers a wide range of functionality, such as keyword searching, backlink tracking, and domain analytics.

This SEO reporting software is perfect for small to midsize businesses who want to get comprehensive information regarding their SEO campaigns.

The dashboard is simple and straightforward. The Domain Analytics, which you can easily see in the dashboard, show you a breakdown of current keywords and traffic coming from sources — paid and organic.

What’s more, SEMrush has a Position Tracking tool that  includes smart filters.

These filters allow you to see which of your target keywords showed up or triggered SERP (Search Engine Result Page) features, which of the SERP features you’ve earned, and which of the features your competitors have occupied.

SEMrush is one of the best SEO reporting software… but just like other tools, the app is a work in progress.

Some of its features still have Beta tags. Also, the platform does not have keyword list management. But let’s hope they get to have this feature soon.

As for the pricing, you can use SEMrush for just $69.95 per month.

2) Neil Patel’s SEO Analyzer

When it comes to digital marketing, Neil Patel is one of the most recognizable names. I myself am a fan of his work.

Just like Neil Patel, the SEO Analyzer offers help to struggling Internet marketers. This SEO reporting software understands what marketers need to succeed in their SEO campaigns.

This SEO reporting software is easy to use. A few clicks are all it takes for you to see comprehensive SEO report regarding your domain.

It offers content analysis, gives a full report, and checks web performance.

What makes this SEO reporting software better than others is that it gives actionable tips and suggestions that you can perform to your domain to improve SEO ranking.

Some users say you have to wait a little longer to see the report than with other software… but hey, the app is FREE! So waiting for the report shouldn’t be much of an issue when you’re using the platform without shelling out any money. *wink*

The platform lacks advanced features as of the moment. But it does a great job giving you a thorough SEO report, especially considering you don’t pay to use it.

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3) MOZ Pro

Another SEO reporting software to consider is MOZ Pro. This platform offers useful features such as these:

  • Competitor analysis.
  • Content management.
  • Keyword tracking.
  • Link management.
  • Rank tracking.
  • Keyword research tools.

MOZ Pro is also a useful tool for managing off-page SEO activities. It will help you discover the best keywords for your content and will even help you increase the traffic of your domain.

The Link Explorer feature will help you find all the backlinks to your website. You can also check the Spam score of your site and remove bad links that point to your site.

Even if only for that feature, this SEO reporting software is superb! But still, MOZ Pro has drawbacks you need to be aware of.

First, this SEO reporting software is best suited for small-scale SEO. Large companies managing multiple SEO projects or clients may prefer other enterprise solutions.

The platform’s site crawling feature is good for basic users, but may not be good enough if you need a more technical audit.

Also, many have complained about the platform’s pricey subscription that goes from $99 to $999.

Related to this, by the way, I’ve put together a summary of MOZ’s famous on-page SEO guide. If you’re interested in that too, it’s a must-read: MOZ SEO Guide Summary for On-Page SEO.

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4) Google Search Console

With Google Search Console, you can improve your website’s performance on Google Search. This SEO reporting software gives you a report to help you measure the traffic of your site, fix issues, and check your performance.

The Search Analytics feature analyzes your website’s clicks, impressions, and position on Google Search.

When Google sees issues on your website, you will be alerted via email. Then you’ll see which URLs are affected by the problem.

There’s a lot to love about this SEO reporting software. The platform can even provide inbound keywords that you can link directly to your Google Analytics account.

It also has a fetch and render tool that’s very helpful in ensuring that your pages appear correctly in SERPs.

A few drawbacks this SEO reporting software has are the following:

  1. The platform can be a little hard to navigate. If you’re an amateur or a basic user who lacks experience in SEO analytics, then this may be a challenge for you.  Otherwise, you might ruin your site’s ranking at the push of a button. But of course, with proper knowledge and experience, this platform is great in enhancing search results as well.
  2. The platform may be hard to manage if you have multiple versions of one site or if there are domain changes.

But here’s the good news, Google Search Console is FREE to use! Isn’t that what we want in SEO reporting software?

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5) SE Ranking

There are lots of reasons to love this SEO reporting software.

SE Ranking provides a wide array of tools useful for comprehensive site auditing, competitor analysis, backlink monitoring, automated professional reporting, keyword suggestion, and website ranking.

SE Ranking is also very flexible when it comes to their pricing. You can only pay for the features that you need. They offer a lot of features, so you’ll never run short of options.

Myself, what I love most about SE Ranking is its accurate rank tracking and report.

However, take note that this SEO reporting software has a few limitations in its research tools — but there is nothing major.

The interface has a room for improvement. The app isn’t very intuitive (yet). Also, you can’t pull backlink data in the reports.

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6) SpyFu

If you’re looking for an SEO reporting software that will level up your SEO campaign, then SpyFu is one to consider!

Its comprehensive list of features is impressive. It lets you spy on your SEO competition, gives you complete keyword ranking history, checks competitor backlinks by keyword, and many more.

What’s more, it offers custom-branded SEO client reports that are designed to land and retain clients.

There are unique keywords that are unavailable in SpyFu, but it’s really a minor issue. You can add the unique keywords yourself, so that fixes the problem.

SpyFu subscription starts at $39 to $299.

7) SEOptimer

An accurate and reliable report is vital so you can improve your SEO campaign. That’s what SEOptimer offers.

Like the other SEO reporting software listed above, this platform has lots to offer. SEOptimer will help boost your website’s rankings and increase your exposure… leading to a significant increase in your site’s traffic.

When it comes to reporting, it will present details regarding your site’s performance by analyzing load speed and image optimization.

SEOptimer is almost perfect… Almost. This SEO reporting software doesn’t have a mobile app, and the pricing isn’t public.

You have to contact them and ask for a quote — yes, it requires a bit of your effort and time.

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Do You Actually Need SEO Reporting Software?

So now you have 7 options to choose from for SEO reporting software. But the question is, do you really need SEO reporting software for your business?

If you’re performing SEO by yourself or with your small team, then SEO reporting software can be helpful. It delivers scheduled reports that you can easily view on your spare time.

Alternatively, you can let a team of SEO expert handle your SEO campaign. IM Consultant Services offers SEO services to help businesses like yours get the exposure it deserves.

For some business owners, this is the preferable option. Hiring an SEO agency will save you a lot of time, so you can focus more on your marketing efforts or on expanding your business.

If you do decide to go this route, be sure to check out my tips on how to hire an SEO and digital marketing Cincinnati company.

Otherwise, just use my rundown of the best SEO reporting software above to find the analytics software for your self-run SEO campaign.

Final Thoughts on SEO Reporting Software

SEO reporting software is a great tool to help you get insights on your SEO campaigns. Each tool offers unique features.

SEO constantly evolves, and so does SEO reporting software. Expect some drawbacks even when picking from among the best ones, as they all have their strengths and weaknesses.

When selecting SEO reporting software, ensure that the tool has the features you need. Select a platform that fits your budget.

You may also want to consider hiring an SEO company to manage your website’s Google search ranking. Check out our services and see how we can help your site.

Still have questions about SEO reporting software? Feel free to leave your comments below!

If you don’t want to waste any more time, come to us for a consultation so we can help you get closer to your goals. We can provide personalized SEO advice for your business.

Check out IM Consultant Services. They have masses of experience and might just have the perfect Columbus SEO consultant for your needs!

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.  They are a top notch company that can get the guaranteed results you are looking for.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Top 7 SEO Reporting Software in 2019 - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

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