Effective Search Engine Optimization Techniques

Search Engine Optimization Techniques

“Effective Search Engine Optimization Techniques” written by Mike Marko.

Do you want to know some effective search engine optimization techniques?

SEO or search engine optimization is the process of making websites or webpages more visible in search engine results pages. That means making them easier to find online.

Why bother doing that? Because, in the case of businesses, it gets them brand exposure and leads. That translates to a chance of bigger profits as they get bigger online audiences who can become potential customers.

There are many search engine optimization techniques available. Not all of them are beginner-friendly or even applicable to every business, however.

In fact, if you’re new to SEO, you might get a headache trying to find one to use among them.

But don’t worry — I can spare you that headache.

Today, I’m going to talk about some effective search engine optimization techniques that you can use for your website. The search engine optimization techniques I’ll describe here will also work for most businesses and even beginners.

Search Engine Optimization Techniques You Must Master

As mentioned earlier, search engine optimization techniques aim to get a website noticed on search engine results pages or SERPs.

They do this by getting that website to the top results for searches related to the website’s topic.

So for example, let’s say your website is one selling rocking chairs. You obviously want people searching for rocking chairs online to find it.

Good search engine optimization techniques can help with that. They can ensure it’s one of the first search results to show up for people seeking “rocking chairs for sale” on Google.

There are several search engines online, of course. But Google is the one most search engine optimization techniques concentrate on.

That’s because it’s the one used by most people. Chances are, most of your own target customers are using Google.

At any rate, you can try several search engine optimization techniques to improve your site’s SERP rank. Here are some search engine optimization techniques you can master to boost your website’s and brand’s exposure online.

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Engage as Often as Needed

Engagement is an important aspect of successful search engine optimization. That’s because they’re search ranking signals — factors that affect where your site places in a Google search.

The gist of it is this: higher engagement is better for your SERP rank. So activities that boost engagement are good search engine optimization techniques.

You can encourage engagement by asking site visitors questions. You can also respond to comments or messages.

Keeping people on your site longer and getting them to share your content helps too.

There are many search engine optimization techniques you can use to drive engagement. In fact, here’s a few of the things you can do.

1) Make Posts Easy to Read

Make sure that you have good post formatting. This improves page readability and in turn, improves your engagement rate.

You also have to limit each paragraph to 2-3 sentences at most. Use only one-sentence paragraphs if you can. Longer sentences are hard to follow on a screen.

Know that people read and scan on the web. As much as possible, use plenty of clear and informative sub-headers. State facts and important information in bullets to make them scan-friendly.

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2) Use Images in Your Content

Including professional, high-quality images in your content is a great way to increase engagement. Images help you show an idea in a visually-engaging way.

With that, your images should help tell a story or simplify an idea or thing. Using more than one medium for content is actually one of the best search engine optimization techniques.

Just remember to use original and high-quality images. Make sure there’s no copyright conflict either.

3) Improve Your Bounce Rate

High bounce rates can be caused by several things. It could be shoddy content. It could also be poorly designed landing pages.

A lower bounce is usually the result of a well-designed, content-rich page. Pages like this have been developed with search engine optimization techniques in mind. They offer visitors good content and a good user experience.

That means part of your search engine optimization techniques should include website improvement. If you have a high bounce rate, your site could have poor usability and content.

You can lower your bounce rate by improving your content. You can also work on making your site more easily navigable.

For example, you can add internal links. These make it easier for your visitors to go from one page of the site to another.

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Make Your Pages Longer

Longer pages are the result of longer content. Search engines usually prefer websites with longer pages.

So include long-format content creation in your search engine optimization techniques. Just make sure you’re still creating content that has value, however. Don’t just string together sentences that don’t make sense in an effort to extend your articles.

If you do, you’ll turn off your site visitors. That’ll lead to a higher bounce rate — and as mentioned earlier, that’s not good for your SERP rank.

Improve Your Youtube SEO

For a higher chance of ranking on Google search, you can make and optimize your YouTube account.

YouTube is also the second most popular search engine. That means some of your search engine optimization techniques should focus on it.

55% of all keyword searches on Google return at least one video and 82% of those videos are from YouTube. Focus on YouTube SEO to push your website onto the first page of Google.

1) Make SEOFriendly Videos

SEO-friendly videos are videos with titles that are clickable. You can make use of your keywords at the start of the title to optimize them for search.

Make sure that your title has 5+ words and include a broad target keyword. Most people rely on your title to determine what your video is actually about. That’s why an optimized title can make your video more visible to both search engines and users.

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2) Make Longer Videos

Longer videos tend to do better in YouTube search. And longer videos tend to get the most traction.

Try to make your videos at least 5 minutes long. This is a good length for most marketing or business videos.

3) Use Better Video Thumbnails

A video thumbnail will help you get more clicks. Make sure that you’re making a strong thumbnail that tells viewers exactly what the video is about. Also, try to use a compelling image along with a title card.

Improve Site Speed

Google uses site speed as a ranking factor. Basically, Google wants your website to load faster.

You should work on your site’s speed to work your way up Google’s rankings. Improve site speed by adding an index to optimize your database. You can also make sure your images and pages are optimized for fast loading.

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Build Backlinks

Building backlinks is crucial for good SERP rank. A site’s backlink profile is still the most reliable indicator of its eventual rankings. Without a healthy backlink profile, it’s impossible to rank well.

So as part of your search engine optimization techniques, work on building a good backlink profile. That means collecting high-quality links and avoiding low-quality ones.

Links that are earned through quality content, outreach, and influencer marketing are safe and can improve your SERP ranking.

Ones from pay-to-link blog networks, spammy sites, and other suspicious sources can harm your rank instead.

Reporting and Analytics

A critical part of SEO is reporting and analytics. Set up an analytics platform to track both micro and macro events.

This is actually a necessary supporting measure for your search engine optimization techniques. That’s because if you can monitor how your SEO is doing, you can improve the way you do it.

Technical Optimization

It’s absolutely essential to have a solid website. If you want to rank well in the SERPs, you have to make sure there are no technical issues that may arise.

Here are a few of the search engine optimization techniques you can try for your technical website optimization.

1) Switch to HTTPS

HTTPS stands for Hypertext Transfer Protocol Secure. It’s the most commonly used, securest version of the old HTTP web protocol.

Using HTTPS is a best practice that will help your website boost its SEO presence. That’s because search engines like Google prefer HTTPS.

This is one of the search engine optimization techniques that cater to online users’ preferences too. This is a world of cybersecurity threats, after all.

As such, more security-conscious Web users will themselves prefer HTTPS sites.

2) Use AMP for Mobile

AMP, or Accelerated Mobile Pages, allow publishers to easily create responsive, mobile-optimized content.

It’s a way to quickly render content on mobile devices like smartphones and tablets. AMP combines three components:

  • HTML tags or Hypertext Markup Language Tags, which help common web patterns render quickly.
  • AMP JavaScript (JS), a library that manages the resource loading and best practices necessary for fast rendering.
  • AMP cache, a content delivery network that both loads content and ensures speed.

3) Fix 404 Errors

When a search engine can’t find the desired web page it leads to the 404 error. These aren’t good for your SEO because they represent dead links. Search engines can’t crawl these.

Make sure that you always fix 404 errors. One of the best search engine optimization techniques for doing it is to use 301 redirects.

301 redirects tell search engines that the content you used to have on a page has been relocated — and that they should crawl that new location instead.

Final Thoughts on Effective Search Engine Optimization Techniques

Today we talked about effective search engine optimization techniques that you can master to improve your website’s ranking.

The search engine optimization techniques given here can be used in conjunction with each other. To recap, here are the search engine optimization techniques I discussed again:

  • Engage as often as needed.
  • Make your pages and content longer.
  • Improve your YouTube SEO.
  • Improve your site speed.
  • Build your link profile.
  • Do reporting and analytics.
  • Work on technical optimization.

All of these search engine optimization techniques can propel your website to the top of the SERPs. That means more visitors and more potential customers for your business.

If you have more questions about effective search engine optimization techniques, just leave it in the comments section below.

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Effective Search Engine Optimization Techniques - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

Article: Effective Search Engine Optimization Techniques

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