Search Engine Optimization for Dummies

Search Engine Optimization for Dummies - Search Engine Optimization for Dummies

“Search Engine Optimization for Dummies” written by Mike Marko.

Completely new to SEO?

Don’t worry!

This search engine optimization for dummies can help you.

Anyway, it’s a good thing for your business if you’re looking for search engine optimization for dummies.

It means that regardless of your newness to the topic, you’re willing to leverage digital marketing to take your business to the next level.

SEO can help you in a lot of ways, especially if you’re going to use it for your business. Among other things, it can help your target audience find you more easily online.

You can use it to increase traffic or sales on your website. You can even use it to boost your brand’s reputation.

But before you start using it, you must have knowledge about it.

SEO is a complex process. A single mistake can result to serious consequences.

To avoid that from happening, here’s a simple guide to search engine optimization for dummies.

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A Simple Guide to SEO

There are a lot of things to know about SEO. You can’t master it in just a single day, if that’s what you’re hoping.

However, I can help you get a grasp of what SEO is all about. This guide to search engine optimization for dummies will give beginners like you the basics of SEO.

SEO isn’t always complex, as this guide to search engine optimization for dummies will establish. There are still things that you can do even if you’re new or don’t have any experience in doing SEO.

But before we go into that part, let’s discuss what SEO is. This will help you understand why SEO is popular to online marketers and social media influencers.

Having said that, I’ll start this search engine optimization for dummies by talking about SEO.

SEO or Search Engine Optimization

SEO is a process done to improve a website’s ranking on search engine result pages. Many entrepreneurs and business owners use SEO to increase the quality and quantity of traffic to their website.

Among other things, SEO experts adapt your website to Google’s algorithm. This is how you can get more visibility on the Internet.

Basically, SEO makes your website easier to find. It helps people and search engines like Google find your content or web pages.

SEO is a complex process because it’s changing regularly. Google is constantly making changes to their algorithm.

That’s why it’s best to hire an SEO expert to do this for you.

To give you an idea of what SEO experts have to deal with, let’s continue with this guide to search engine optimization for dummies.

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On-Site SEO

Something every guide to search engine optimization for dummies has to talk about is on-site SEO.

Many of the simpler or basic SEO processes belong to the category of on-site SEO. This is the type of SEO that concerns itself with optimizing parts of a website.

It involves tweaking on-site elements like page titles, meta descriptions, and content. The idea is to create or change these elements.

This is done so that they better meet the criteria for quality and relevance used by search engines.

Doing on-site SEO will help you have better visibility on the Internet. Since this blog post is about search engine optimization for dummies, I’ll discuss several key on-site elements.

Here are the tasks that are considered basic on-site SEO processes.

1) Using Keywords on Webpages

Anyone with digital marketing experience needs no introduction to keywords. However, this is a guide to search engine optimization for dummies, so I’ll explain them.

First, keywords are important. It’s best to use keywords throughout your website.

The reason for doing this is that keywords are the key to successful search engine optimization.

Keywords are words or short phrases that people type into the search bars of search engines like Google. Using relevant keywords will increase the visibility of your content on the Internet.

There are dozens of possible keywords for a single topic. It’s best to use the ones that are most used by people.

There are different strategies in figuring out the best keyword for your content. One of them is keyword research.

There are many ways to do keyword research. Too many, in fact, to cover in this simple guide to search engine optimization for dummies.

Still, there are easy ways to do it that should be mentioned here, like using a keyword search tool. This can help you pick the best keyword for your content.

There are many keyword search tools on the Internet. The right one depends on the features that you need and the money that you have.

As part of this search engine optimization for dummies, I’ll give you some of the best keyword search tools on the Internet:

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2) Optimizing Your Web Pages

This guide to search engine optimization for dummies will also talk about optimizing a web page.

Keep in mind that SEO is a complex process. But fortunately, there are some SEO tasks that are easy to do.

Even if you don’t have experience in SEO, you can still edit the page title, meta description, and content of a website.

Editing those website elements optimizes your website. It’s also easily done, which is why I’m mentioning it in this guide to search engine optimization for dummies.

Having said that, make sure the page title clearly describes the content of the webpage. Also, don’t forget to add keywords to your page title.

This will make your webpage easier to find — which is one of the main goals of SEO, as this guide to search engine optimization for dummies said earlier.

In addition to that, make changes to the meta description as well. The meta description is an attribute within your meta tags that describes your page.

You can’t see the meta description on your webpage. It only appears as a descriptive text in the search engine results pages or SERPs, under your headline.

(By the way, in case you’re not sure what SERPs are, they’re the pages of results you get after you search for something using Google or another search engine.)

Be sure that the meta description gives an accurate description of your page’s content. People often read the meta description before they click on a website.

3) Optimizing Content

Every guide to search engine optimization for dummies will tell you to optimize your content.

Optimizing content is important. Google’s algorithm currently prioritizes web pages with high-quality content.

Your content should be valuable and different from other websites’ content. Having auto-generated or copied content won’t help you achieve a better rank on SERPs.

Also, you must ensure that it’s of good quality. Avoid posting poor quality content on your website.

Having poor quality content may make your website rank lower in the SERPs.

Apart from that, it’s also important to be careful in adding keywords. Google will give your website a low ranking if you overuse keywords in your content.

Keyword stuffing was one of the most effective ways to reach the top spot on Google search results years ago. But now, Google penalizes websites that are using too many keywords.

That’s something to be remembered. That’s why I included it in this guide to search engine optimization for dummies.

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Off-Site SEO

This guide to search engine optimization for dummies will also talk about off-site SEO.

Off-Site SEO is the opposite of on-site SEO. These are the tasks that are mostly done outside of a website.

These are actions taken outside of your own website to improve your SERP ranking. Off-site SEO deals with promotional methods such as building backlinks.

Backlinks are an important part of SEO. These are links on other websites that lead back to yours.

Websites with good backlink profiles have a higher rank in the SERPs. That’s because it’s a sign that your website is providing quality content to its visitors or target audience.

I included off-site SEO on this search engine optimization for dummies just to give you an idea of what it entails. It’s best to let the SEO experts handle this for you, however.

Building backlinks is complicated. It’s not the sort of thing you can cover quickly in a guide to search engine optimization for dummies.

Basically, though, you can earn backlinks by paying for them or by posting high- quality content.

Buying links can give you immediate results but it should be done moderately. Google might penalize your website if you’re buying lots of links just to reach the top spot on SERPs.

It’s best to get help from SEO experts and post high-quality content to get links from other websites.

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Final Thoughts on Search Engine Optimization for Dummies

In this blog post, I talked about search engine optimization for dummies.

Since this is a guide to search engine optimization for dummies, I began by explaining SEO.

Again, SEO is a process that improves a website’s rank on SERPs. Many business owners use this so their target audience can find them easily on the Web.

There are two types of SEO — on-site and off-site SEO. On-site SEO consists of basic tasks like editing the webpage and can be done fairly easily even if you’re new to SEO.

On the other hand, off-site SEO includes complicated tasks like building backlinks and promoting the website on multiple platforms. It’s best to let SEO experts handle this to ensure its effectiveness.

If you have more questions about search engine optimization for dummies, leave them in the comments below. You can also proceed to my expert guide to SEO for beginners if you want to learn more.

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.  They are a top notch company that can get the guaranteed results you are looking for.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Search Engine Optimization for Dummies - Mike Marko

Author: Mike Marko
Click here to contact Mike
www.IMConsultantServices.com

If you want help marketing online, then check out our services at IM Consultant Services.

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