Quick Tips for Promoting Your Business on Twitter

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“Quick Tips for Promoting Your Business on Twitter” written by Mike Marko.

You may not know this yet, but Twitter can drastically help your business grow.


It’s by properly promoting your business on Twitter.

Using Twitter is one of the best decisions you can make for your business.  As one of the most used social media network, Twitter is a great platform to reach thousands — even millions — of internet users and turn them into potential customers.

I have developed Pervasive Presence™ technique to help business owners get more paying customers; and Twitter is a key part of properly implementing Pervasive Presence™.  

Whether it is a small business or an established enterprise that you want to promote on Twitter… it’s extremely doable WITH the right strategies in place.

That’s why in this blog post I’ll give you these quick tips for promoting your business on Twitter. Following the tips below can help you achieve your goals in no time!

Guidelines for Promoting Your Business on Twitter

Promoting your business on Twitter, when done right, can help increase your sales and brand awareness. There are other many other Twitter advantages and reasons why you should use Twitter for your business.

Advertising on Twitter doesn’t require special skills, but only simple and effective strategies. First in the list is creating the right content strategy.

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Make a Content Strategy

Like Facebook, Twitter lets you share your thoughts through “tweets.” And like Instagram, you can share photos and videos on Twitter.

So, basically, as you use Twitter for promoting your business, you have to come up with bright ideas on what content you need to post.

A content strategy is the planning of your content. This is done to ensure that the content posted in your Twitter account can help you reach your business goals.

It’s important to post content that’ll give your audience a reason to follow your account. Aside from that, your content should get the interests of your target audience always.

Getting the attention of your audience can help you achieve the following:

Generate leads,

Increase brand awareness,

Establish yourself as an authority, and

Increase sales.

For more information about effective Twitter content strategy, make sure to read my blog Strategizing What to Post on Twitter Business

Frequently Post Tweets or Updates

Posting tweets regularly is the best way to promote your business on Twitter. Twitter is the social media platform that provides real-time information. Your followers’ tweet feed refreshes every second.

As you post tweets regularly, you let your followers know more about your company. On the other hand, your followers might forget about you if they don’t see regular updates or tweets from you.

Make use of the trending topics on your industry or niche when promoting your business. Using the trends is the best way to reach users who might be interested in your business.

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Don’t Buy Your Followers

Many blog posts and articles on the internet suggest to buy followers to increase your actual followers.

There are a lot of websites and plug-ins on the internet that allows you to buy followers. It’s true that buying followers will make your profile look good. However, this isn’t a good practice if you want to promote your business successfully.

The followers that you bought will not give you engagement. Also, integrating your Twitter to websites and plug-ins for followers will spam your existing followers.

Your followers will frequently receive advertisements from the website that you’re using for getting followers.

Spamming your followers will bring a bad reputation to your business. It can decrease your brand’s integrity and credibility.

It’s better to have a small number of real followers than to have many fake followers. Having real followers will guarantee even just a small number of engagement which is way more important than having thousands of fake followers.

Be Careful on Using Automation

You should be careful on using automation if you’re promoting your business on Twitter.

Automated or scheduled posts are useful for your business. However, using it too much also have a downside.

You can get engagement from constantly replying on your target audience’s messages in a timely manner. But if you’re using automated messages, it’s more likely that you will not get any replies.

Nobody will ever reply to automated messages. Therefore, using automation too much can drive away your target audience.

Keep in mind that people often do business with the Twitter accounts that are actually communicating with them. It’s best that you communicate with your audience personally. If you can’t stay online for a long time, you can appoint someone from your business to manage your Twitter account.

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Don’t Advertisement Too Much

As you hear the words “promote your business on Twitter,” you might immediately think about posting a lot about your products and services.

But is it?


Spamming your followers with your products and services in their feed might just annoy them. As a result, your followers will lose interest in your Twitter account.

Same thing when posting sponsored tweets. Constantly promoting your business may just cause ad fatigue. Ad fatigue is when the target audience loses interest in your business.

Twitter is a social media platform. People use Twitter to communicate with their friends or colleagues. So instead of using Twitter to advertise, use it to connect with your target audience.

Socialize or communicate with your audience. It’s important for you to know their interests and get their trust. Building a rapport with your customers can improve different aspects of your business.

Having a good relationship with your target audience can improve your sales and brand awareness. If your customers like your products or services, there’s a big possibility that they’ll refer you to their friends or family.

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Make Partnerships with Influencers

You need to make partnerships with influencers if you’re promoting your business on Twitter. Influencers can increase your reach because they are the popular people in your industry.

Influencers can promote your business in large Twitter users, and this could increase your sales immediately. Since influencers are already established authorities in your niche, it’s more likely that people will easily trust your business as well.

Make Use of the Promoted Tweets

Promoted tweets are paid tweets. It’ll appear on the tweet feed of your target audience even if they’re not yet following you. It’s best to use promoted tweets if you have special announcements for discounts, promotions, or exclusive offerings.

You have to pay a certain amount for using promoted tweets. So make sure that your tweets are aimed directly at your target audience.

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Final Thoughts on Promoting Your Business on Twitter

In this blog post, I talked about tips for promoting your business on Twitter. Using Twitter for your business can open a lot of possibilities such as increased brand awareness and sales.

To successfully promote your business on Twitter, you must have a content strategy. Your content strategy will help you publish valuable content. Regularly posting interesting content gives your audience a reason to follow your account.

Since Twitter is a social media platform, you should use it mainly for communication. Avoid using automated messages because people like to do business from brands that actually talks to them.

Other than that, keep your advertisements at a minimum. Remember that Twitter is a social media platform, people use it for communication. If you have something to advertise such as events or discounts, prefer using promoted tweets.

Lastly, never try to buy your followers because it’ll get you nowhere. Promoting your business to dummy accounts won’t give you engagement.

If you have more questions about promoting your business on Twitter, leave them in the comments below.  Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. 5 Key Benefits of Using Twitter for Business
2. Small Business Twitter for Business Guide
3. How to Start Twitter for Business Easy Guide

Quick Tips for Promoting Your Business on Twitter - Mike Marko

Author: Mike Marko
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Article: Quick Tips for Promoting Your Business on Twitter

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