5 Ways To Effectively Promote Your Facebook Page

5 Ways To Effectively Promote Your Facebook Page

“5 Ways To Effectively Promote Your Facebook Page” written by Mike Marko.

Are you struggling to promote your Facebook page?

If so, fret not as you’re not the only one who’s having a hard time promoting a Facebook page. Many business owners are also experiencing the same thing and are experimenting with different strategies to achieve success.

To successfully promote a Facebook page, you need to learn how a Facebook page works. Even more importantly, you must understand what needs to be done and avoided when marketing a business on Facebook.

In this blog post, we will talk about 5 ways to effectively promote your Facebook page. Let’s find out how you can promote and establish your business on Facebook even on a limited budget.

Promote Your Facebook Page Without Spending Too Much

Since the rise of the Internet, marketing on the digital landscape has become the norm for business owners. This allows businesses to reach a wide number of users instantly without having to spend too much.

To successfully market your business on Facebook, you need to first have a page to house your business on the platform.

In the next section, let’s discuss the reasons why having a Facebook business page is important.

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Why Your Business Need A Facebook Page?

Almost everyone who has access to the internet is using Facebook, and are doing so for countless of hours. Having a Facebook page exposes your business to these potential customers.

You can even have your Facebook page rank in Google, which further increases the chance to customers finding you.

If you think that promoting a Facebook page is costly and time-consuming, then you’re wrong.

Even if you’re competing with other businesses, you still have the chance to stand out and get noticed by the relevant customers. And you can even do this without spending a ton of money.

So how do you promote your Facebook page without spending too much?

Let’s take a look.

1. Click “Suggest to Friends”

The easiest way to promote a page on Facebook is by clicking “suggest to friends.” However, this needs to be done manually by clicking on your friends individually. Your friends will then receive a notification that you suggest them to like your page.

2. Make Your Page Attractive

Making your page attractive is another way to acquire likes. People often choose to follow pages that have high-quality display picture and cover photo, as this denotes authority.

Add attractive and highly engaging photos on your page.

In addition, make use of the useful applications on Facebook’s Application Directory. Having interactive applications on your Facebook page will encourage users to engage with you.


3. Add Facebook Like Box

The Facebook Like Box is a widget that you can access in the administrator menu of your page. Consider adding Facebook Like Box on your website. This will display 10 random fans from your page and lists the total number of users who like your page.

4. More Simple Ways to Promote Your Page

There are dozens of other ways to promote your Facebook page without breaking the bank.

If you’re just starting to use Facebook for your business, there are different ways to promote it to your existing and possible customers.

Consider doing the following:

  • Adding a link to your page in your emails.
  • Asking your Twitter followers to like your page.
  • Investing in Facebook Ads.
  • Putting a link on your personal Facebook profile.
  • Promoting your page on your YouTube videos.

If you need to know more about advertising on Facebook, read our Top Facebook Advertising Tips.

5. Content Promotion

Since you made it this far, I wanted to share this final tip.

For the cost of only $1/day, you can run targeted ads to content on your Facebook page.  Make sure that your ads are run to your target demographic (for example, within a 15-mile radius of your office and only to those who will potentially be of interest in your products and services).  

Test what type of content gets the most number of interactions, like Likes.  It can be memes, blog posts, short video, etc.

And then as people like your content, invite them to like the page.  

This way you not only get exposure to your business, you also build up your following on Facebook.  

From my experience, this is a great tactic that can get you to 2000 to 3000 followers within a year or two.  You can scale up the ad budget for faster results.

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Reminders For Business Owners

Many business owners fail to use their social media accounts properly. Take into account that marketing a business on the internet is different from the traditional way of advertising.

Don’t approach online marketing the same way as you approach traditional way of marketing a business.

Simple mistakes in marketing a business online can determine the fate of your business. To prevent failing to market a business on Facebook, here are some reminders for business owners.

Don’t Use Facebook Profiles in Marketing Business

Never use your personal Facebook account in promoting your business (at least not directly).

There are two obvious reasons why you shouldn’t use personal accounts to promote your business.

  1. Facebook profiles don’t provide analytics. Hence, you will not be able to gauge the performance of your posts.
  2. It’s easier to like a page than to send a friend request. Sending a friend request to customers means being able to have access to their personal information. This is a no-no, as this crosses the line between personal and professional lives.

Join Our Private Facebook Group for Business Owners

Never Use (Someone Else’s) Group To Market Your Business

Groups are made for users to easily interact with each other. If you’re planning to use it to promote your business, then you might find yourself wasting time.

Ruining the user experience in groups is the fastest way to drive customers away from your business.

Avoid Using Shortened URLs

There are a number of third-party tools that allow you to shortened URLs. While these can be useful on sites such as Twitter or Instagram, Facebook users tend to engage more with full-length URLs.

Don’t Post Too Much About Your Products

Since many businesses are on Facebook to promote themselves, it seems logical that posts about products and services are often published. However, it is important to do this moderately to avoid annoying users.

Instead, focus on building a community.

Create posts that are relevant to your business, without hard-selling your products. Publish these when most of your Facebook fans are most active.

To increase engagements and leads even more, offer exclusive deals to loyal customers.

Don’t Ignore Messages and Comments

It’s important for a business to keep a healthy communication with the customers through the Facebook page. Doing this will build loyalty and even advocacy.

Remember that on social media, your engagement with your market audience is important and can make or break your business.

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Final Thoughts on Ways to Effectively Promote Your Facebook Page

Facebook is without a doubt the platform to be in for businesses who are hoping to reach a huge audience. However, given the fierce competition and number of users available, businesses continue to struggle with getting themselves seen and heard.

In this blog post, we talked about the effective ways to promote your Facebook page effectively without having to spend money. The tips discussed will allow you to grab your chance of success on the platform. In addition, it is important to note down the common mistakes that often occur while marketing on Facebook.

If you are a new business, it is always wise to promote your Facebook page to people in your circle first and expand from there. You can do this by inviting friends to like your page through the “Suggest to Friends option.”

It is also recommended to make your page as attractive and relevant as possible to the people that you are targeting. Consider adding a Facebook Like Box widget on your page as well to further attract customers.

If you have more questions about effective ways to promote your Facebook page, leave them in the comments below.

Be sure to check out my article, “23 Facebook Organic Reach and Engagement Tips”.  And if you want more effect with your marketing, make sure you also check out my article, “Why Traditional Internet Marketing Doesn’t Work”.

Also check out the blog post, Complete Guide on Marketing Business on Facebook.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. 4 Effective Facebook Posts for Business
2. Easy Facebook Marketing Strategy for Your Business
3. Promote Business on Facebook with 7 Easy Steps

Ways To Effectively Promote Your Facebook Page - Mike Marko

Author: Mike Marko
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If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: 5 Ways To Effectively Promote Your Facebook Page

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