6 Easy Ways to Promote Clothes on Instagram

6 Easy Ways to Promote Clothes on Instagram - promote clothes on Instagram

“6 Easy Ways to Promote Clothes on Instagram” written by Mike Marko.

So you’re here because you want to know how to promote clothes on Instagram.

The platform’s visual-oriented nature has made it a major marketing channel for clothing brands. That’s why you can see nearly every fashion house on it, from Fossil to Chanel.

In fact, the main problem you’ll face in Instagram marketing has to do with that. Chances are, your main competitors already promote clothes on Instagram.

Don’t lose heart, though. If you know how to promote clothes on Instagram, the competition shouldn’t trouble you too much.

You just need to find your niche and market in such a way that you reach your target audience.

I’m going to help you out with that today. In this article, I’ll share with you 6 easy ways to promote clothes on Instagram.

advantages and disadvantages of instagramHow to Promote Clothes on Instagram

Like I said earlier, Instagram is a social media platform that focuses on visuals.

As such, it’s understood that high-quality photos/videos should be the bulk of your content on it.

That’s why I’m not even going to list “Use high-quality visuals” as one of my tips for how to promote clothes on Instagram. That much should be obvious.

Instead, I’ll go into the the less-obvious tricks for how to promote clothes on Instagram.

These are the tips I often point out to clients trying to promote clothes on the network. That tells you they’re simple enough to do by yourself, provided you follow my advice here.

So if you’re ready, I’ll show you how to promote clothes on Instagram effectively. Let’s begin with one of my favorite marketing tactics on it, which is to work with influencers.

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1) Use the Power of Influencers

Instagram is overflowing with style and fashion influencers. That’s good news for you and your marketing!

As a clothing brand, you should take advantage of influencers. They can give your brand a much-needed boost on social media.

Partnering with influencers is a great way to promote clothes on Instagram. By tapping into their reach, you get access to an even larger audience than before.

Most clothing brands already do work with influencers. The most common deal they agree on is that influencers will promote the brands’ clothes and in exchange, get those clothes for free.

If you think about it, it’s a win-win situation. Both parties get something they want out of it.

Best of all, you don’t even need to pay money to have someone promote clothes on Instagram for you.

This isn’t always applicable, though. For example, the biggest influencers often ask to get paid to promote clothes on Instagram.

But unless your brand is already as big as Michael Kors or Nike, you don’t actually need the biggest influencers for your promotions.

You just need the ones with a lot of engaged followers who are part of your target audience.

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2) Take Them BTS (Behind the Scenes)

Social media users today seek a personal connection with the brands they buy from.

To promote clothes on Instagram, reach out to them yourself and initiate that connection.

You can do this by sharing with them what goes on behind the scenes at your business. Do this by sharing photos and videos of what’s “behind the lens”.

It may also be a great idea to upload a selfie or a video of yours. Your employees can join in the fun as well.

This can help personalize your relationship with consumers because it humanizes your brand. It shows them the people who make the business work.

Try to show your audience the raw side of your brand. When they see this, it creates a deeper level of trust between the two of you.

Sharing behind the scenes moments may also make them feel more valued. It signals to them that they’re special enough to be privy to what goes on behind your storefront.

When you promote clothes on Instagram this way, you take a step towards gaining a loyal following on the platform.

That’s because you’re building and strengthening your relationship with your customers.

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3) Tell a Story

People love a good story. It grabs attention, entertains, and can even build a connection through a sense of investment.

That’s why telling stories is one of the best ways to promote clothes on Instagram. Use your content to convey stories involving your products.

What you should do here is build a story around your clothing lines. One brand that’s doing this effectively on the platform is Everlane.

Everlane showcases their products by featuring photos of their customers wearing their clothes. They tell a story by using the settings and backgrounds of those photos to set a scenario.

There’s also Nike, which focuses on sharing storytelling video content. They share clips of both athletes and regular individuals who are wearing their brand and telling their stories.

Storytelling, when done well, can also boost your brand’s personality. It can help set you apart from your competitors.

A good example would be if you own an activewear brand, and post photos or videos of people wearing them. You could use your captions to attach a story that matches those visuals.

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4) Take Advantage of Instagram’s Features

Instagram has a lot of features that are beneficial to your clothing line. One example of these that you can use to promote clothes on Instagram is the Stories feature.

Instagram Stories let you do a lot of things, from sharing “unpolished” content to sharing in real-time! You can use Stories to share new promotions, events, discounts, and many more.

And if your Instagram account has over 10,000 followers, you unlock yet another feature. You’re eligible to use the “Swipe Up” feature in Instagram Stories.

The “Swipe Up” feature lets users easily access your website or any link that you include in your Story. That’s the sort of convenience that improves call-to-action clickthrough rates in promos.

Pay attention to options like these when you market on Instagram. Tinker with the platform’s features every now and then to find others that may be of use to you.

Experimenting every now and then is a vital part of Instagram marketing. It can help you switch up the way you promote clothes on Instagram and keep your audience interested.

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5) Tag Your Products

Another effective way to promote clothes on Instagram is to tag products as they appear in new posts. You can also tag the ones you’ve already posted.

Through this, users will be able to find the products easily if they’re actually interested in them. When they click on the tag, they’ll be redirected right away to the product’s page.

This saves them time and provides convenience. And as we all know, that’s always good where conversion is concerned.

Take note that you can tag up to 5 products in a post with just one image. If you’re uploading multiple photos in one post, you can tag up to 20 products.

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6) Share Videos

Now that you’ve invested in producing high-quality photos for your Instagram content, it’s time to work on some videos. Videos are a great way to promote clothes on Instagram.

It’s not hard to see why. To put it simply, videos show life and movement.

Videos let users see what your clothes are like when the person wearing them is moving. Videos also offer a chance for you to clearly highlight the features of your pieces.

Don’t get me wrong, there are a lot of clothing brands out there that only have photo content. That’s fine if it works for them.

But if you’re just starting out with your Instagram marketing, you need every edge you can get. So why not go ahead and use video content to promote clothes on Instagram?

For all you know, it might just be what sets you apart. Besides, most consumers nowadays are demanding more video content from brands, so you might as well give them what they want.

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Final Thoughts on How to Promote Clothes on Instagram

There you have it! Now you know how to promote clothes on Instagram.

In this post, I’ve shared with you 6 easy ways to promote clothes on Instagram. Here’s a quick recap of them:

  • Use the power of influencers.
  • Show them what happens behind the scenes.
  • Tell a story & make your brand personality known.
  • Use Instagram features (such as Instagram Stories) to full advantage.
  • Tag your products.
  • Share videos.

By doing these things, you’ll be able to promote clothes on Instagram effectively. And the even better news? You don’t have to spend a lot of money for them!

So go ahead and start trying out my tips for how to promote clothes on Instagram. If you have questions left about how to promote clothes on Instagram, though, leave a comment below!

Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.

If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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6 Easy Ways to Promote Clothes on Instagram - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

Article: 6 Easy Ways to Promote Clothes on Instagram

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