Promote Business on Facebook with 7 Easy Steps

Promote Business on Facebook with 7 Easy Steps

“Promote Business on Facebook with 7 Easy Steps” written by Mike Marko.

Struggling with how to promote business on Facebook… and get results?

Facebook is by far the most powerful social media platform today. With two billion global users, businesses have the potential to reach the right audience wherever they may be.

Having a Facebook page for your business allows you to establish direct communication with these people and build brand awareness on a wide scale.

However, simply being present on Facebook is not enough to achieve all these. You still need to put an effort to make your business content relevant and interesting in order to be noticed.

For business owners relatively new to Facebook, it’s best to take the time to learn how to promote business on Facebook. In this article, we will discuss how you can promote business on Facebook and improve the results for your effort.

How to Promote Business on Facebook Easily

Although other social media platforms are clamoring to stay in the highly competitive digital landscape, it’s apparent that Facebook is here to stay.

Facebook has become an influential aspect in average daily life.

That’s why it’s important for businesses to be not only “present” on Facebook, but you also need to cater to the needs of your target audience.

Let’s talk about the steps you need to take to start take advantage of this social media platform.

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Create Your Account

Before you promote business on Facebook, you first have to create your own Facebook account.

Be aware that you can’t use a personal account to market your business (at least not directly). You will need a Facebook business page, which are is made specifically for businesses. It is through the Facebook business page that you can run ads, etc.

It’s easier to interact with Facebook users using a Facebook page than a personal account. It does not impose any limitations on the number of friends or followers.

Aside from this, a Facebook business page contains tools to help market your business and gain insights on your audience.

Make sure your page reflects your brand.

Use your brand’s logo as its profile picture and use any business related image as the cover photo. Don’t forget to customize your Facebook business page such that your business’ name in your Facebook URL.

Make Great Content

Your Facebook page will not accomplish anything if you are not publishing high-quality posts.

That means, you need to post content that is relevant to your target audience… or in other words, the content has to be useful in some capacity.

Great content gathers plenty of engagement, so make sure you share interesting and relevant posts. A highly engaging post has a greater potential to expose your business to more customers.

The Facebook Page’s Admin menu contains tools that give valuable information on your page’s performance in terms of engagement. Insights gained help determine the optimal time and type of content to publish.


Build an Online Following

An interesting post is useless if you have no audience.

Take the time to reach out to the people that fit the demographics of your target audience.

If you don’t have a strong following yet, then Facebook has you covered. Facebook’s Page Admin’s menu also contains “Build Audience” tools. This give brands the option to invite existing Facebook friends and email contacts to follow your page.

However, traditional marketing techniques should also still be used. A good example is displaying your page’s URL in your store (if you have a brick-and-mortar business). Ask your existing customers to like and share your page to grow your audience beyond your circle.

Engage Your Followers

Your page’s visibility increases through frequent, relevant posting. Just keep your updates timely, and respond directly to comments and private messages to sustain better visibility and engagement.

Using Facebook’s marketing tools can also help you promote business on Facebook and engage better with your followers.

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Leverage Friends of Fans

Facebook lets you leverage word-of-mouth to promote your product or service. If your fans keep on liking and sharing your posts, they are promoting your page indirectly. Your posts are shown to their friends and it attracts potential customers in your niche.

To better increase engagement on your page, consider creating special events or promos frequently. Experiment with different contests that encourage existing fans to invite their friends to like your page or try your business.

Try Using Facebook Ads

Using Facebook Ads is a great option to help grow your business… and scale up.

Facebook ads will ensure that your posts will reach your target audience. Unlike other social networking platforms, Facebook has unique filtering options that help you choose your target audience precisely.

Your ads will appear as promotional posts. It will be shown to your preferred users even if they are not yet current customers. Anyone who clicks your ad CTA (call to action) button can be redirected straight to your website, or allow them to message you – depending on how you configure the ad.

Facebook’s analytics tool will help you best determine the effectiveness of your ads.

Hire Additional Employees

You can’t be expected to always be online during business hours. You are running a business after all.

So to avoid making your Facebook page appear stagnant and unattended, consider hiring additional employees who will help manage your Facebook page for you.

Aside from freeing up your time, hiring additional employees will improve your response time to customers. This ensures prompt service, which can lead to a better customer experience.

Many businesses hire an outside consultant or marketing firm, like IM Consultant Services, to help promote on Facebook.

Final Thoughts On How to Promote Business on Facebook

Facebook is easily the most powerful (and my favorite) social media platform to promote a business. And it’s apparent Facebook is going to stick for a long period of time. Its continuous growth in terms of users and features make it easier for businesses to reach their target audience.

However, achieving success with Facebook similar to the big brands takes effort. No matter your business, it’s recommended that you create a Facebook page.

Once you have created a page that exemplifies your brand, then create and publish high-quality content that is relevant to your target audience. This allows you to build your following and encourage engagement from your users.

Also be surer to consider using Facebook ads to reach your target audience (even if they don’t even know you exist yet!).

Be sure to check out my article, “23 Facebook Organic Reach and Engagement Tips

Also check out the blog post, Complete Guide on Marketing Business on Facebook.

If you have questions regarding how to promote business on Facebook easily, just leave them in the comments below.

If you want more effect with your marketing, make sure you also check out my article, “Why Traditional Internet Marketing Doesn’t Work”.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. How to Promote Your Business on Facebook Effectively
2. 23 Facebook Organic Reach and Engagement Tips
3. Facebook 2018 Algorithm Changes Coming

Promote Business on Facebook with 7 Easy Steps - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: Promote Business on Facebook with 7 Easy Steps

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