Effective Pain Points Marketing Strategies for Consultants

Pain Points Marketing

“Effective Pain Points Marketing Strategies for Consultants” written by Mike Marko.

In a previous blog post we talked about Conducting an Effective Customer Pain Point Analysis, but now what?

What do you do now that you have the pain points and the target audience (and even the customer Avatar)?

In my opinion, you now have the tools you need to really dive into marketing to your clients.

In this blog post I’m going to talk to you about some effective pain points marketing strategies that will help convert prospects into loyal clients.  We’ll be focusing on content marketing strategies because they are key to cultivating a long term custom base.

Learning How To Conduct Pain Points Marketing

So let’s roll up our sleeves and dive in.

Follow the following steps on how to conduct pain points marketing.

Step 1 – Create a List of Keywords

I expect you already did your list of pain points, so that next step is to create a list of relevant keywords.

What I mean by that is that you want to create a list of keywords that directly start answering the key pain points of your target audience.

For example, if a pain point for your customers is that they have trouble finding new clients consistently while they work with their present clients then you may want to focus on keywords such as “consulting marketing plan”, “marketing funnel”, “online marketing strategies”, and “marketing strategy for consulting business”.

Remember that the language that you use in search queries to discover content may be different than the language that your clients use.  Your keywords should be terms that your clients use to find content.. not you.

Use Google’s Keyword Planner tool to find what terms your customers are actually using in search.

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Step 2: Create A Title With Keywords

Now that you have your list of keywords, the next step it so create your first keyword-rich title that addresses pain points.

Unlike other content that may focus on entertainment, content that focuses on pain points should be informative and therefore keyword rich.

Targeted Headlines

In order to create content that’s targeted at a customer’s pain point, it’s a good idea to craft your keyword-rich headline first. By doing this you’re ensuring that you won’t simply be trying to stuff your keyword into the title in an unnatural way after the post has been written.

Writing your headline first also ensures that you stay on super on-topic as you’re writing the body of your blog post.

While Being Informative

With pain points, you’re looking to inform your readers.  That means your headlines should reflect that by including the keyword that your audience is likely to be using to search for information on your chosen topic.

Of course, if you can create a keyword-rich headline that is also entertaining, more power to you!  But the main focus should be to inform your audience.

Some examples of a keyword rich title for “consulting marketing plan” might include:

  • Your Consulting Marketing Plan That Works On Autopilot
  • The Ultimate Guide to Customizing Your Consulting Marketing Plan
  • 9 Steps Towards Crafting Your Perfect Consulting Marketing Plan

While on the topic of headlines, check out this blog post on 7 Reasons Why Your Headlines Suck for more ways to improve.

Effective Pain Points Marketing Strategies for ConsultantsStep 3: Writing the Core Content

You have the title…

But if the rest of the content (or copy) doesn’t support what your title promises then you’ll be wasting your time.  You’ll be in for a high bounce rate as visitors quickly discover that your content isn’t congruent or relevant to the topic you promised.

Create An Outline

The first step I have my writers do is to write an outline.  The outline is the road map to how you are planning to create your content.

Clearly label your various headings.  They serve as the backbone of the content.

This is a pretty simple, but essential, step to making sure you have well thought out content.

Write The Introduction

The introduction is VERY important to your content.  It helps keep your visitors engaged with your content after they click to read based on the headline.

It helps to have your introductory paragraph contain your keyword… but I find as long as it’s within the first few paragraphs you should be fine.

You should also strive to have a very well written introduction.  I spend a significant amount of time writing the introduction of blogs, and when I do editing the work of others it’s where I spend most of my time.

I often try to engage the reader right away with a question.  The conversational tone engages the reader, while also sparking their curiosity.

The Core Content

Write the rest of the content based on your outline.  Be sure to use the keyword occasionally.

Step 4: Add Your CTA and Summary

Every blog post should have a summary… but many miss out on this opportunity.

The Summary

The summary tells the reader what they already read… but keep this in mind: many readers skip to the summary to get the “point”.  That’s why I write my summaries to tell them vaguely what I told them, but clearly reference the blog post: in other words I hint that “if you want the answer then read the blog post”.

I use the summary in a similar fashion to someone who writes an abstract.  If you want an example of what I mean, then skip to the summary of this article.

Finally you want to end your content with a CTA (call to action).  That way your readers have an opportunity to take the “next step” if they choose to do so.

Effective Pain Points Marketing Strategies for ConsultantsCTA

Don’t miss out on this.  You will miss out if you don’t at least ask for your reader to do something.

A CTA in a blog post should be a “small ask” that requires a “small yes”.

No one wants to be bombarded with hard-selling at the end of a blog post. Most visitors that come to your website are not ready to buy.

However, if you ask for something small, and make it easy for people to say “yes” to it, then you’re much more likely to open up an opportunity to build a relationship with that reader that you can then nurture.

Your CTA can be to:

  • Add a comment to the comment section
  • Click a link to schedule a consultation
  • Check out another related blog post
  • Subscribe to get the blog’s newsletter

or something similar.

Help Writing Content

Writing content to help with pain points marketing can be time consuming.

If you need help creating content, be sure to check out our Online Content Writing service.

Final Thoughts on Pain Points Marketing

In this blog post we talked about how to perform pain points marketing. We talked about how you can use content marketing to speak to the needs of your target audience.

The customer pain points are the spark to get the buying process moving.

By placing this “spark” in line with your product “solution”, you get forward momentum. You should you have a genuine interest and ability to solve their problem.

Use pain point marketing and content marketing to help develop a long term relationship with your target audience.

In business, we solve problems. Our customers pay for that solution.

And it all starts with determining your customer pain points, and use pain points marketing to turn your audience into clients.

If you need help getting started, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. Conducting an Effective Customer Pain Point Analysis
2. How to Define Your Target Customer To Grow Your Business
3. Your Consulting Client Avatar – Customer Profile Template

Effective Pain Points Marketing Strategies - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: Effective Pain Points Marketing Strategies for Consultants

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