9 Essential Marketing Tips for Instagram

9 Essential Marketing Tips for Instagram

“9 Essential Marketing Tips for Instagram” written by Mike Marko.

All business owners can profit from knowing marketing tips for Instagram.

That’s because Instagram’s among the most important marketing platforms right now.

Not only does it have growing user numbers, but it also has the highest engagement figures of all social networks.

This is obviously a platform worth exploring if your brand needs more exposure.

However, it’s not the easiest social media site to master. Its unique features and strong emphasis on visuals set it apart from most other networks.

Fortunately for you, I’m here to help you get a handle on your Instagram marketing.

Today, I’ll show you my most important marketing tips for Instagram.

advantages and disadvantages of instagramThe Must-Know Marketing Tips for Instagram

Before we even get started on marketing tips for Instagram, let’s get this straight first.

All of my marketing tips for Instagram assume that you’re using a business profile on the network.

That’s because business profiles get access to crucial marketing tools and features.

Take Insights, for example, which is Instagram’s analytics utility.

You get access to all of its features if you’re on a business profile.

So if you haven’t already switched to or made a business profile on Instagram, do it first.

After that, you can go ahead and start on the marketing tips for Instagram I’ve put together below.

1) If You Qualify, Use Instagram Shoppable

Instagram Shoppable posts just came out recently. They offer you another place to add links besides your bio and ads.

This has to be one of the best features added to the platform lately. After all, it lets consumers shop for a brand’s products right from an Instagram post.

That means you can actually grab leads while marketing your products.

If your business is eligible for it, you should take advantage of this feature. It’s one of the crucial marketing tips for Instagram for businesses with physical products.

I’ve actually written about using this feature before. If you want to know more about it, just check out my earlier post on how to sell effectively on Instagram.

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2) Develop a Posting Schedule

As with most other social networks, you have to post often on Instagram for best results.

But that doesn’t mean posting whenever the urge takes you.

Most marketing tips for Instagram will tell you that business accounts perform best when they follow a posting schedule.

That’s because consumers like consistency in when they can expect content.

Posting more often tends to be better, of course. Research shows that once-a-day posting gets more likes and followers.

But you don’t necessarily have to do that. In fact, not all of popular Instagram accounts do.

Consider whether or not it’s sustainable for your current resources. Not overstretching yourself is actually another of my marketing tips for Instagram.

Just try to come up with the content posting schedule you can keep up comfortably in the long term.

3) Find Your Best Time to Post on Instagram

I know a lot of other lists of marketing tips for Instagram just come right out and give you a “best time for posting”.

But here’s the stark truth — there’s no “best time” for all businesses.

That has to do with your audience and niche. These can affect the time when most of your audience is active or interested.

So one of my marketing tips for Instagram is to do your own research here.

Try the suggested times from various marketing tips for Instagram to start with, if you need a base for your tests.

For example, HubSpot’s cheat sheet for Instagram posting times says B2C companies should post on 11:00AM and 1:00PM CDT, Saturdays.

Test posting during that time and times outside of it. Check your metrics and adjust your posting time accordingly.

Once you get your specific audience’s active hours down, you can schedule posts effectively.

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4) Master Hashtag Selection

Learning to use and choose hashtags is a must in any list of marketing tips for Instagram. That’s because they can do a lot to boost your visibility on the platform.

Picking hashtags should be relatively easy. You just need to think of the following:

    • Your hashtags should be relevant.
    • Your hashtags should be recognizable to your target audience.
    • Your hashtags should include at least one that refers to your brand.

Simple, right? Yet so many brands get hashtag selection wrong.

Sometimes it happens because they use a hashtag they didn’t know meant something else.

Sometimes it’s because they misspell a hashtag or miss a character in it inadvertently.

The trick is to do your research. Research the following things:

  • What hashtags mean.
  • Which hashtags are popular among your target audience.
  • Which hashtags are currently used to represent your brand.

5) Use Instagram Stories

This had to be in my list of marketing tips for Instagram. After all, Stories are among the most effective marketing media on the platform.

In fact, 1 out of every 5 Instagram Stories from a brand gets a reply from a consumer. Today, they’re among the most viewed content on Instagram.

So it’s no surprise many of the big brands have started using them as well. Mercedes-Benz, McDonald’s, IBM, and Forever 21 all use Stories regularly.

Take a page out of their book of marketing tips for Instagram by doing the same.

The content they use most often seems to be about merchandise, inside looks, guest takeovers, and events.

Try publishing Stories featuring the same topics.

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6) Work With Influencers

Working with influencers is among the most effective marketing tips for Instagram.

The beauty of it is, in some cases, you might not even have to spend a cent!

Some influencer partnerships can be struck up without requiring you to pay them.

Sometimes, influencers will even take payment in goods or services.

Since you’re likely to be sending them goods in the first place so they can promote those goods, that takes care of that quite nicely.

Just remember to keep an eye out for the influencers with extremely engaged followers. That’s another of my marketing tips for Instagram on this topic.

These influencers tend to be the best bets for promotion.

7) Curate and Share UGC

UGC is user-generated content… and it’s big on Instagram.

Using UGC is one of the best marketing tips for Instagram because it ticks so many boxes:

    • It spares you the trouble of having to make content yourself.
    • It helps you gain access to friends or followers of the users submitting content, thus expanding your reach.
    • It promotes audience engagement.

So don’t be afraid to ask your audience for UGC. You might even run a contest or two to get them started on submissions.

Just remind them to use the right hashtags so you can find their content.

8) Try to Build a Visual Identity

Instagram is a visually-oriented platform, so any brand-building you do here is going to be done via pictures and videos.

You should try to come up with a look or theme that customers can associate clearly with you.

Making your brand more recognizable adds to its authority and appeal.

It also makes you consistent — which is a big deal for most consumers.

That way, as soon as your content comes up on your audience’s feeds, they’re likely to recognize it immediately. That may encourage them to engage that content.

It can also contribute to brand equity. So keep this in mind as one of the top marketing tips for Instagram.

9) Cross-Promote

Cross-promotion isn’t just one of the best marketing tips for Instagram. It’s a marketing tip for other social networks as well.

Cross-promotion is an effective way to draw your target consumers’ attention on various platforms.

Promoting the content you have on Instagram via Facebook and Twitter lets you reach even those consumers who don’t visit Instagram often.

This is among the best marketing tips for Instagram if your goal is to boost your content’s reach.

Final Thoughts on Marketing Tips for Instagram

And that’s it for my top marketing tips for Instagram. These will help you get the audience attention and engagement you want on the platform.

To reiterate, here they are again:

    • If you qualify, use Instagram Shoppable.
    • Develop a posting schedule and stick to it.
    • Find your best time for posting on Instagram based on your particular audience’s active times.
    • Master hashtag selection and research.
    • Use Instagram Stories.
    • Work with influencers.
    • Curate and share UGC.
    • Try to build a visual identity.
    • Cross-promote your content.

Try to keep these in mind when you do your Instagram marketing. They can be invaluable, especially if you have yet to find your stride on the platform.

If you have questions about these or have marketing tips for Instagram to share, go on and leave a note in the comments below.

Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.

If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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Suggested Articles:
1. How to Use Instagram to Get Leads and Sales
2. 7 Perfect Instagram Marketing Campaign Examples
3. Boosting Your Brand with Instagram Live Stories

9 Essential Marketing Tips for Instagram - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

Article: 9 Essential Marketing Tips for Instagram

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