Marketing through LinkedIn: Major Benefits You Should Know

Marketing through LinkedIn Important Benefits You Should Know - Marketing, Linkedln, Benefits

“Marketing through LinkedIn: Major Benefits You Should Know” written by Mike Marko.

Marketing through LinkedIn can be daunting, but it can be even more discouraging if you’re not sure why you’re doing it.

So here’s a question for you — why did you choose LinkedIn in the first place?

I asked myself the same question when I first started on the platform and it made it harder for me to do my best in my LinkedIn marketing.

It was only when I started seeing benefits from being on LinkedIn that I realized how great this network is. To think that if I’d given into my doubts earlier, I’d never have gotten those!

That’s why you should try not to give in to your own doubts about marketing through LinkedIn. In fact, just to motivate you, I’ll share some of the best things you can look forward to on the platform.

Let me take you through the benefits of marketing through LinkedIn and why many marketers are using it for their businesses.

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Reasons Why You Should Start Marketing through LinkedIn

Before we get to the benefits of marketing through LinkedIn, we should talk about the people to whom you’re marketing when you’re on it.

LinkedIn is home to over 450 million business professional users and 40 million students and recent graduates.

LinkedIn also has 61 million users who are senior level influencers and 40 million who are in decision-making positions.

That’s a pretty significant professional-to-non-professional user ratio. So LinkedIn isn’t the same as Facebook and other platforms.

Considering that the mindset of users in this platform is unique, it makes sense that the benefits of marketing through LinkedIn will also be unique.

Let’s start with something that makes the most of the predominantly professional character of the platform’s users: B2B marketing.

You Can Build B2B Networking

Marketing through LinkedIn is the best way to grow your B2B networking and also the best platform for B2B marketers. There are several reasons why.

With two new professionals signing up for LinkedIn every second, finding vendors, suppliers, manufacturers and other resources for your business is easy on this platform.

The platform’s search and communication tools also make it easy to find businesses with the same interests and niche as yours. This makes it simpler to establish a reputation and come to others as a leader in your industry.

You can do this by providing “high-quality” content, optimizing your company page and personal profile, and answering questions in communities (which you have to join, of course!).

Doing so will give you the image of a trusted advisor. More and more businesses will keep coming to you for advice as a result.

That opens up more possibilities for your company’s growth. You can partner with businesses whose owners/employees you’ve helped, provide products and services to them, and more.

If you’re a B2B marketer and you want to get the most out of LinkedIn, then check out my guide with the Perfect B2B Marketing Strategy With LinkedIn.

So now you already know how marketing through LinkedIn can help B2B relationships. What about B2C ones?

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It Can Improve Your B2C Relationship

Compared to other social media platforms, building a brand for your business on LinkedIn is easier.

With LinkedIn, you can enjoy the serious business alternative to other platforms. No need to go through emotional updates or selfies, just pure business.

Be active, post often, and bit by bit you can build your brand with your networks. Gradually, you can build trust and relationships with your potential customers.

Also, LinkedIn is a great tool for promoting your products and services.

Ad campaigns can be costly on a lot of social networks. Fortunately, LinkedIn has already introduced a few forms of ads that reduce the cost-per-lead of businesses. This makes it a great option even for your paid B2C advertising.

But your relationship with consumers isn’t the only asset you can build when you’re marketing through LinkedIn

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You Can Also Build Your Reputation

If you’ve been marketing through LinkedIn, I’m sure you’ve noticed that there are several ways you can build your reputation on it.

You can display your success stories and accomplishments in LinkedIn. You can also showcase your business products & services.

Of course, you need a LinkedIn page for that. So make sure you check out my guide on How to Create LinkedIn Page for Business.

And if you regularly post content on your profile, your target audience is more likely to consider your company as an authority, making it easier to market your business. That’s because people will already have some trust in you.

If you’re having trouble staying active on the platform, though, don’t worry: you can also check out my guide on How to Make Marketing Easier with LinkedIn for more ideas.

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Leads Can Come Easily

Yes, generating leads can be easier if you’re marketing through LinkedIn. The network even has a few tools dedicated to it.

Lead generation has long been one of the reasons marketers use LinkedIn. That’s why the platform introduced Lead Gen Forms a while back.

Lead Gen Forms allow prospects to submit their information in just a few clicks by prefilling forms. Less effort required means more submissions. That means more leads!

Other than the forms feature, LinkedIn also has “Recommendations”. With this, your potential audience can find recommendations coming from your past customers.

Of course, if you have more recommendations from past customers and clients, you’ll also get more leads and sales.

LinkedIn Helps to Achieve Customer Satisfaction

You can never have too many recommendations. So if you’re marketing through LinkedIn, listening, asking questions, and gaining insights from customers will be essential.

LinkedIn has features that help you interact with your customers, do surveys, messaging and comments.

You can use these to show that your business cares about its customers. Customers REALLY appreciate a business if their complaints and voices are heard.

Interacting with the customers via public or private messages is a great way to resolve issues with them. You can also use customer feedback to help you to improve your business.

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Final Thoughts on Marketing through LinkedIn

There you have it! These are the reasons why you should start marketing through LinkedIn.

In this blog post, you learned what makes LinkedIn great for businesses. There are substantial benefits if you start marketing through LinkedIn.

For example, you can establish B2B and B2C relationships, build your reputation, generate leads and promote customer satisfaction. All of these can bring growth to your business.

So what are you waiting for? Start using LinkedIn and start generating leads! Don’t let a day pass by without using this powerful platform or else you’ll be left behind by your competitors!

If you’re afraid that you’ll make mistakes with marketing through LinkedIn, check out my blog about LinkedIn Mistakes Made by Marketers.  Be sure to check out my Starter’s Guide to LinkedIn Marketing.

If you have more questions about marketing through LinkedIn, leave them in the comments section below.

Be sure to also check out Pervasive Presence and learn how you can integrate LinkedIn into an overall marketing strategy.

You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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Suggested Articles:
1. Top 5 Reasons Why Use LinkedIn for Business
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3. Key Elements to Effective Digital Marketing LinkedIn Strategies

Marketing through LinkedIn: Major Benefits You Should Know - Mike Marko

Author: Mike Marko
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Article:  Marketing through LinkedIn: Major Benefits You Should Know

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