7 Amazing Local Search SEO Tools

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“7 Amazing Local Search SEO Tools” written by Mike Marko.

Local search SEO isn’t easy. It adds yet another level of complexity to SEO or search engine optimization.

You see, SEO by itself is harder than almost any other online marketing strategy out there. It’s also getting harder and harder everyday with Google’s frequent algorithm changes.

Local search SEO is even more complicated because it requires you to use more than general SEO tactics. For it, you also have to use an extra set of tactics specifically for local search.

In addition, you have to use tools designed for local search SEO. Without the right tools supporting your tactics, you simply don’t stand a chance.

I know because I’ve been there, struggling to do everything manually. All I ended up with was exhaustion and some pitiful results.

All that changed when I discovered 7 amazing local search SEO tools to help me implement my strategies. These are the tools I want to share with you today.

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Local Search SEO Tools Everyone Should Use

Local search SEO tools are not made equal. Some are just better than the rest for a particular function and others might be great for one situation but not as useful for another.

There’s also the question of price. Local search SEO tools can cost you thousands of dollars every month, depending on how many you use and what their price tags are.

Hence, you need to be sure you are opting for a tool that gives you the most value.

Keep in mind that the highest-priced local search SEO tool isn’t always the best one. There are more things to consider than price when shopping around for local SEO tools.

That’s why you need an expert to take you through the tools that will give you the best results.

Lucky for you, I volunteer. As I said earlier, I’ll show you the top 7 tools I’ve discovered in my own local search SEO campaigns.

But before we get to that, we should go through a quick overview of local search SEO. That way, you have a better understanding of what my tool recommendations can do for you.

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Understanding Local SEO

Have you noticed that the search results you get when you type something into Google in Ohio are different from those you get in Kentucky?

The answer to this anomaly is pretty straightforward. Google offers personalized search results based on a variety of data that includes the user’s location.

Why do they do this?

Well, a smart search engine like Google realizes that when people run a search, they most likely want to get results from nearby locations.

Go ahead and type in “plumber” into Google search right now to see what I mean. Click on search.

Look at the results. Are those plumbers nearby?

Unless your browser is in incognito mode, the answer is yes.

Now consider this being applied to your business. Think about the opportunities your business would have.

What if your clients could see your business when they type in the service you offer, in the locations your business serves? That’s the power of local SEO.

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1) Why Local SEO Matters

So now for the big question — should small businesses be spending time on local search SEO?

The simple answer is YES!

If you’re a small business with only one or a couple of locations, local SEO is even what you should focus on rather than global SEO.

That’s because the core of your customer base is likely made up of people in your area. As such, you should concentrate on them in your marketing efforts.

Now, what you have to do to rank your website globally differs from what you need to do to rank locally. I already hinted as much earlier, when I said local SEO introduces new complexity to search optimization.

Moreover, you need to account for the fact that other small businesses will also be focusing on local search SEO now. To beat the competition, you need all the help you can get.

2) What’s Involved in Local Search SEO

What does it take to achieve success with local search SEO?

Simply put, you will need to take care of both on-page and off-page SEO as you would with global SEO. However, this time around, you will base the optimization on popular local keywords.

On top of all that, you will also need to get listed, as well as update and ensure the consistency of your business information across the Web.

Doing all these things manually can be hectic at best and maddening at worst.

And that’s where these amazing local search SEO tools come in.

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Best Local Search SEO Tools 

I’ve compiled a list of 7 local search SEO tools that every small business should be using right now.

You don’t need to use all of them at once, however. Most tools on the list are multipurpose local search SEO tools.

Using these local search SEO tools will ensure accurate implementation of your local SEO strategy. Most of them are automated, so errors due to human oversight are less likely.

They’re also very easy to use and will save you tons of hours doing repetitive work. Overall, they’re some of the best utilities you can employ for your local SEO campaign.

Take note that some of the tools can seem a bit pricey at first, by the way. However, they’re tried and tested, so I can assure you they provide value in return.

1) Moz Local

Moz Local is without doubt the most popular local search SEO tool. The tool’s popularity is due in large part to the reputation Moz has built up in the SEO industry throughout the years.

The tool has very impressive features you can leverage for local SEO. With Moz Local, you can ensure your business listings are consistent, correct and visible across the Web.

You also have an option to manage, optimize and track your online listings with data-driven insights.

Furthermore, it lets you distribute all your business listing information to major data aggregators and directories.

Even better, Moz Local gives you insights on the performance of your business listings across the Web. That data can be a goldmine of useful local search SEO information!

You can even monitor your business reviews using it, and sync your Google My Business account for easy updates.

Moz Local is also very reasonably priced, despite all its amazing features. That makes it one of the top local search SEO tools, in my book.

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2) Whitespark

Whitespark uses a slightly different approach from Moz Local.

The tool’s features include an automated process for finding citation opportunities for your business online. It also lets you easily monitor both your local and organic rankings.

Whitespark makes small business reputation management super easy. You can monitor reviews on several major platforms using it.

What’s more, it helps you with one of the hardest aspects of SEO, which is link building. To be precise, it helps you automate the link prospecting process.

This is exactly what has made this local search SEO tool so attractive within the SEO community. It’s also a big part of why I consider it one of my top local search SEO tools.

3) Bright Local

This local search SEO tool is very popular among SEO agencies.

Bright Local features include the ability to monitor your business citations across the Web. You can even carry out a Google My Business (GMB) audit with it to determine what areas you need to improve.

The platform’s client reporting system is also very easy to use. In addition, with Bright Local you can track your rankings across all major search engines.

There are also reputation management capabilities that allow for monitoring on over 20 major sites. That includes giants like Facebook, GMB, Yelp and Tripadvisor.

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4) Listing Management Tool by SEMrush

SEMrush is one of the most reputable brands for SEO applications.  They’ve partnered up with Yext to provide yet another awesome SEO tool, but this time focused on local SEO.

It’s known as the Listing Management Tool. This particular local search SEO tool lets you publish your business information easily across all major platforms.

With it, you can even instantly update your business data across the Web on a single dashboard.

The only drawback with this local search SEO tool is that it is only available to SEMrush users in the US. Still, if you fall in that demographic, go ahead and take advantage of it!

5) Synup

Synup powers over 50,000 small businesses with its technology suite. You can easily manage multiple business locations with it.

Synup even lets you sync your location and business data across the Web with only a few clicks. The tool also helps you manage your data in niche- and industry-specific sites.

There is also an option to respond to customer interactions with your business listings across all major platforms on a single dashboard. That’s an amazingly convenient feature most business owners will appreciate.

With Synup, you can also display your location and business reputation data anywhere with widgets. Finally, it gives you the ability to track your website traffic and rankings.

6) Navads

Navads is trusted by over 500 companies. Having published over 600,000 businesses on the map, it’s the leading provider of location data in the navigation industry.

One reason it’s so effective for local SEO is that the company has strategic partnerships with the likes of Google and Apple. Its features even include fast and easy Google My Business updates.

You can remove bad business listings through Navads and verify the accuracy of your business listing information. There is also an option to claim and optimize your business listings across the Web.

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7) Georanker

With Georanker, you can easily find citations and track your rankings on major sites and directories. The tool helps you track your rankings across different locations in real time.

More than that, you can use it to create your business citations and publish on popular sites in your industry.

There’s even a keyword density tool to measure the number of times a keyword was used in your content. Keyword density is one of the factors for rankings on Google, so this is another nice feature.

Final Thoughts on Local Search SEO Tools

Now you know which local search SEO tools can help you dominate Google rankings in your area! I’ve shown you 7 of the very best local search SEO tools for that purpose.

To recap, I described the features of the following local search SEO tools:

  • Moz Local,
  • Whitespark,
  • Bright Local,
  • Listing Management Tool by SEMrush,
  • Synup,
  • Navads, and
  • Georanker.

To help you see what these tools can do for you, I’ve also covered local SEO basics. I’ve even explained the importance of local search SEO for small businesses in particular.

It’s now up to you to put what I’ve shared to work. That way, you too can get the increased traffic and sales that are the perks of ranking high on local search results pages.

So, what local search SEO tool are you going to use for your business? Feel free to tell me and explain why it’s your choice in a comment below.

If you need help with your local search SEO, you should also feel free to contact me. I’ll be happy to help!

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.  They are a top notch company that can get the guaranteed results you are looking for.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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7 Amazing Local Search SEO Tools - Mike Marko

Author: Mike Marko
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