Effective LinkedIn Social Media Marketing Tips

Effective Linkedin Social Media Marketing Tips - Effective Linkedin Social Media Marketing Tips

“Effective LinkedIn Social Media Marketing Tips” written by Mike Marko.

Are you here because you want to succeed in your LinkedIn social media marketing?

First off, let me say that using LinkedIn for business is a great idea. This social media platform can open lots of possibilities for your business.

I’ve talked before about why to use LinkedIn for business. It lets you promote your brand, educate consumers about your business, reach out to potential customers, and so on.

However, to achieve all of the benefits of using LinkedIn, you need to use it properly. That’s the best way to ensure your success.

I’ll help you with that in this blog post. Today, I’ll talk about effective LinkedIn social media marketing tips for businesses.

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LinkedIn Social Media Marketing for Business

You must use LinkedIn to the fullest. This is needed if you want it to help you achieve your marketing goals.

Remember, simply being on it won’t get you anywhere. You have to actively use your account on the platform in order to build an actual, effective presence on it.

You also need to do all you can to distinguish yourself from the others in your niche. There’s a big chance that your competitors are also using this social media platform.

You need to make your company page stand out and make a difference. I’ll help you do that with these LinkedIn social media marketing tips for business.

Set Your Marketing Goals

LinkedIn social media marketing tip #1 — set your marketing goals.

It’s best to set your marketing goals before you spend time using LinkedIn. You’ll find it easier to market your business if you have an objective in mind.

Always outline your goals whenever you plan to use a social media platform. Your goals will be the basis of your marketing plan.

So when you’re making a marketing plan, be sure that it will address your short-term and long-term business goals. To give you an idea about it, here are some goals that you can achieve on LinkedIn.

  • Get the attention of your target audience.
  • Increase your sales.
  • Establish a relationship with your potential customers or business partners.

If you have goals, your marketing efforts will have direction. This can increase your chances of success.

That’s why setting your goals is part of my LinkedIn social media marketing tips.

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Complete Your Company Page

LinkedIn social media marketing tip #2 — complete your company page.

Make sure to fill each field with the necessary information when you create a new company page. Completing the vital information will make your company page look reliable and professional.

With that said, fill the About Us and description section of your company page. People usually check the About Us section in particular before they engage with a company page.

If they like what they see in the About Us section, it’s more likely that they will interact with you. That’s the reason I added this to my LinkedIn social media marketing tips.

To help you make the best About Us section and company page, here are some tips.

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1) Fill the About Us Section

As part of this LinkedIn social media marketing tips list, I’ll show you how to make the best About Us section for your company page.

When filling in the section, be sure to say what your company does and how it differs from its competitors. In other words, convey your unique value proposition.

Try to inject some of your brand’s personality into it as well. If your brand happens to be a fun one, for example, try to spice up your About Us content with a joke or fun remark.

Note that you can only get up to 2,000 characters here, by the way. So make every character count by ensuring it adds to the reader’s understanding of your brand.

2) Upload Professional Brand Photos

Apart from that, make sure to upload images that are related to your business or industry. This will make your page look professional as well.

Add your brand’s logo to your company page. People usually click on Company pages with a logo.

Also, adding a logo can increase your visibility on LinkedIn. That’s because the logo will appear on the LinkedIn profile of your employees too.

That’s another LinkedIn social media marketing tip, by the way!

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3) Use SEO in Your Company Page

This blog post about LinkedIn social media marketing will also tell you to use SEO or search engine optimization on your company page.

Always use SEO on your company page. This can further increase your visibility on the Internet.

To do that, just find relevant keywords that match the products and services that your business offers. Use the most-used keywords in your description or the About Us section of your company page.

When people search for keywords, it’s more likely that your company page will appear in the search results too. Great LinkedIn social media tip, isn’t it?

Also, include links to your other social media accounts or website. This can increase traffic to your webpages.

 

Create a Content Strategy

LinkedIn social media marketing tip #3 — create a content strategy.

Posting content on Linkedin is important. It can help you get more sales and engagement.

That’s because almost 82% of consumers trust brands that post useful and informative content.

With that in mind, consider posting content regularly. It won’t only get the attention of your target audience, it will also help you create a buzz in your niche.

That’s another great LinkedIn social media marketing tip you shouldn’t forget in a hurry.

Besides, being able to provide useful content gives your audience a reason to revisit your company page. Here are other reasons you should post regularly post content on LinkedIn:

  • Posting content helps in getting a high rank in Google search results.
  • Posting useful content allows you to earn links from other sites.
  • It can convince your audience that you’re an authority in your niche.

When you’re making content, be sure that it’s about different topics related to your business or niche. It could be about job hiring, company news, or DIY blog posts.

This is the best way to ensure that your content gets the attention of your target audience.

In addition to that, I suggest you create a content strategy. This will assure you that your posts can help you achieve your marketing goals.

This is another LinkedIn social media marketing tip you should keep in mind.

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1) Plan Your Posts

Since this is about LinkedIn social media marketing tips, I suggest you plan your posts.

Avoid posting random content to your audience. Each of your posts must be relevant to your business and useful to your target audience.

Posting valuable content is one of the best ways to establish your authority in your niche.

Also, avoid posting the same content type each time. Give your audience variety.

To help you with that, here are the types of content that you can post on LinkedIn:

  • Blog posts,
  • Videos,
  • Images,
  • LinkedIn Pulse articles, or
  • Slides.

Posting a variety of content will increase your chances of success. That’s because having a variety of content prevents you from losing the interest of your audience.

You may bore your target audience if you keep on posting the same type of content. So make sure to include posting different types of content in your LinkedIn social media marketing strategy.

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2) Post Content at the Right Time

Here’s another good LinkedIn social media marketing tip — post content at the right time! Your content will be more effective if you do that.

This being the case, consider posting before 8 am and after 5 pm during weekdays. It’s more likely that LinkedIn users will check their LinkedIn before and after work.

Particularly, people often engage on LinkedIn after Monday. You can get lots of engagement every Tuesday evening and Wednesday.

However, this is not applicable to all businesses. The right time to post your content depends on your business and your target audience.

Study the activity of your target audience and consider posting content at different times of day.

If you can’t spend most of your time on LinkedIn, you can use some online marketing tools. There are tools that allow you to schedule your content.

Here are some of the best LinkedIn social media marketing tools for business.

Prioritize Engagement on Your Company Page

LinkedIn social media marketing tip #4 — prioritize engagement on your company page.

Getting engagement is important in marketing your business on LinkedIn or other social media platforms.

Being active in your niche or community can lead to a lot of breaks for your business.

Engagement can increase your reach. People are more likely to check out your company page if it’s being talked about in your niche.

Also, creating a buzz helps you get in front of potential customers. If they see that you’re open to communication, there’s a chance that they’ll buy from you.

People also tend to buy from brands that have good communication with their customers. If you don’t know how to do this, you can check influencers in your niche or industry.

This will give you an idea of how you can properly approach your target audience.

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Final Thoughts on Linkedin Social Media Marketing

In this blog post, I talked about LinkedIn social media marketing tips. Getting success in using LinkedIn isn’t that hard, as you can see.

You just need to use the features of LinkedIn properly. Remember to set up your company page properly, post content, and prioritize engagement.

Doing those things will help you achieve success when marketing your business on this social media platform.

If you have more questions about LinkedIn social media marketing, leave them in the comments below.

Be sure to check out my Starter’s Guide to LinkedIn Marketing.  You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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Effective LinkedIn Social Media Marketing Tips - Mike Marko

Author: Mike Marko
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Article: Effective LinkedIn Social Media Marketing Tips

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