Essential LinkedIn Marketing Tips for Beginners

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“Essential LinkedIn Marketing Tips for Beginners” written by Mike Marko.

Starting with LinkedIn can be frustrating ESPECIALLY now that the vast majority of marketers are already utilizing it…

It took me weeks to master the arts of LinkedIn marketing.

As a result, my competitors had left me behind by a HUGE margin…

But it doesn’t have to be that way. You, too, can be well-versed with using LinkedIn WITHOUT spending too much of your valuable time.

Because I’m going to share with you knowledge of LinkedIn marketing.

Today, in this blog post, you will discover essential LinkedIn marketing tips which normally takes weeks to learn by giving ONLY a couple minutes of your time!

Effective LinkedIn Marketing Tips

More than 80 percent of leads made by B2B marketers come from LinkedIn.

That explains why 97 percent of B2B marketers make use of LinkedIn not to mention there’s still a BIG possibility that it will increase by 2019.

These stats alone can convince any B2B marketer to start using LinkedIn, BUT starting LinkedIn marketing is easier said than done… unless you receive support

Conveniently, that’s what you’ll find in this blog post, multiple LinkedIn marketing tips to give you the boost that you need right now.

Let’s start with the first task that you’ll need to do to reach more people on LinkedIn…

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Completing the Information in Your Company Page

Being a beginner with LinkedIn marketing, you might not have considered creating a company LinkedIn page, but in truth…

A Company Page Brings You LOTS of Benefits!

Having a company page might be one of the LinkedIn marketing tips that you should NEVER forget or ignore.

A company page adds to the online credibility of your brand.

On top of that, search engines crawl company pages, so creating one will also give you a higher chance of being found on search engines.

Your audience will be more attracted to your brand. The same goes for employees, so it would prove easier to hire people when you have a company page.

But there are still ways to…

Maximize the Benefits of Your Company Page

It’s only logical that your audience expects your company page to contain all the information they need such as your website URL, company type and size, industry, and location.

If you’re spending your time creating a company page, then you might as well add the company page link to your personal page to add to your credibility, not as a brand, but as an individual.

Since search engines crawl company pages, Include keywords on the business description.

And don’t forget to liven your company page with a cover photo and logo because it will appear on searches and your employees’ profile. I suggest using the best picture of your products.

Are you still not confident with making a company LinkedIn page? Then you might want to check out my profound guide with Creating A LinkedIn Business Page.

Another thing, to improve the engagement of people that follow your company page…

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Post Content on Your Company Page

It’s already a no-brainer that posting content is important for brand awareness, but there are other uses of posting content

Improving the Engagement of Your Audience

Brand awareness is great, but getting engagement is as important because it can improve the loyalty of your audience to YOUR brand (they buy from you and refer you to others without compensation).

So while it’s true that unfamiliar users found that your content is valuable and followed you; as a result, these followers will also see your posted content on their news feed.

The only problem now is: how can you get the most out of this benefit?

Make an Effective Content

When you’re posting content on your company page, make sure that it’s relevant to your business or industry. You can’t just post anything just for the sake of posting.

I suggest you share company news, industry articles, or thought leadership pieces, or ask followers to weigh in on hot topics.

To create effective, high-quality content, it should have the following.

  • Interesting Caption – Your audience will be curious to check your content if it has an amusing caption.
  • Compelling Picture – A content with an eye-catching image is getting more engagement.
  • Hashtags – Adding hashtags to your content will increase its visibility on the internet.

But no matter how great your content is, it won’t be as effective as you think it is if you don’t…

Post Content Regularly and Strategically

Company pages on LinkedIn should post content regularly. Doing this will increase your visibility on the internet.

But you should also post it at the right time because if you don’t, there’s a high possibility that your “great” content will come ignored.

If you can’t spend a lot of time posting on LinkedIn, consider using online marketing tools. Marketing tools such as Buffer, Hootsuite, and Sprout Social can help you keep your company page active.

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Interact With Your Employees and Business Partners

I bet this is one of the LinkedIn marketing tips that your peers are not considering.

And this is needed especially if your page is newly created or lacks followers.

Simply ask your business partners to promote your company page to their audience and, in turn, you can promote their page to your audience, too.

Also, I suggest that you tell your employees to make a LinkedIn profile and add your company page’s link and name to their profile.  This will increase your reach and brand awareness significantly and for FREE!

That’s because whenever someone views your employee’s profile, they will see your company page as well.

If interacting with your existing customers, clients, business partners, and employees aren’t enough to boost your visibility, consider engaging with an influencer.

Making partnerships with influencers in your industry is one of the best ways to increase your reach on different social media platforms.

But make sure that the influencer that you’ll negotiate with is REALLY reliable and credible. Check out my list of Remarkable LinkedIn Profiles.

If we’re talking about increasing your reach, the next one tip is the best among the LinkedIn marketing tips.

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Find Your Target Audience

Don’t wait for your audience to find you. Instead, be the one who will find them.

Some people will look for businesses that are similar to yours. However, none of them will search for specific brands.

With that said, you should find a way to help your target audience to see your company page.

One of the easiest and fastest ways to increase the engagement and exposure of your company page to interested users is by using ads or promoted content.

Increasing the engagement in your page helps in building a network. Having a network or community can also help you find your future clients and customers.

But of course, you’ll need to invest your money when you make use of promotion tools. However, there is a free that can help you with exposing your company page more, although not better than paid ads…

Promoting Your Company Page Outside LinkedIn

I want to emphasize this among the LinkedIn marketing tips that I mentioned. They do say “Save the best for last.”

Don’t just focus on promoting your company page on LinkedIn. Promote your page on other social media platform as well.

Using different social media platforms can drastically increase your brand awareness.

So every time you post content on LinkedIn, share it on other social media platforms also. You can use online marketing tools such as Hootsuite to help you post on different social media platforms all at once.

If you find these LinkedIn marketing tips hard to follow, make sure you check out Marketing through LinkedIn Made Easy.

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Final Thoughts on LinkedIn Marketing Tips

In this blog post, I talked about LinkedIn marketing tips. Your business should be on LinkedIn because it’s a social media platform that’s made specifically for business minded people.

Creating a company page offers a LOT of benefits…  more than you may have expected. But the best way to truly make the most out of a company page is posting content, not just regularly, but also at the right time.

If you’re still not reaching your target audience, ask your business partners for help to promote your company page to their audience or tell your employees to link your company page to their profiles.

Now that we’re talking about reaching people, I can’t possibly omit the use of ads and other social media sites because they WILL help you reach your target audience.

If you do everything I told you up to the end, then you won’t have any problem with getting started with LinkedIn marketing tips.

However, if you’re still not satisfied, you can check out my Starter’s Guide for LinkedIn Marketing.

If you have more questions about LinkedIn marketing tips, leave them in the comments below.

Be sure to also check out Pervasive Presence and learn how you can integrate LinkedIn into an overall marketing strategy.

You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. Why Using LinkedIn for Marketing Works
2. Why You Should Start Using LinkedIn for Business?
3. Marketing through LinkedIn Made Easy

Essential LinkedIn Marketing Tips for Beginners - Mike Marko

Author: Mike Marko
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If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: Essential LinkedIn Marketing Tips for Beginners

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