5 DIY LinkedIn Marketing Services for Your Business

5 DIY Linkedin Marketing Services for Your Business - LinkedIn marketing services

“5 DIY LinkedIn Marketing Services for Your Business” written by Mike Marko.

A lot of people think the only way to improve their LinkedIn presence is to hire a firm for it. They then expect that firm to provide them with all necessary LinkedIn marketing services.

But as you can tell from the title of this post, there are alternatives to that.

In particular, there are LinkedIn marketing services you can do yourself for your business.

You don’t even need previous marketing experience (although it helps!). You just need to be willing to expend a little time and effort…

And of course, you need a little expert guidance.  I’ll take care of that part in this post, as long as you’re willing to put in the time and effort.

Today, we’re going to learn about the LinkedIn marketing services you can do yourself.  By the end of this article, you’ll be able to handle some of your own marketing with confidence and flair.

Easy LinkedIn Marketing Services

Many of those afraid to do their own LinkedIn marketing services worry about the same thing.

They’re afraid to make a mistake they can’t take back.

I wouldn’t be too scared of that, though. LinkedIn marketing isn’t such a rigid process that you can’t adjust when something doesn’t work perfectly.

In fact, a lot of it requires you to do just that as you get better at using the platform.

If that settles your anxieties, let’s move on to the process of actually marketing on the network.

Let’s begin with the very first of the LinkedIn marketing services you can do for yourself.

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LinkedIn Marketing Services #1: Creating the Best Company Page

Creating a company page is one of the LinkedIn marketing services offered by marketers.

But the truth is, most people don’t need this. Most can complete and make the best company page on their own.

Creating and editing a company page is easy. It doesn’t require any complex tasks.

Just create a personal account on LinkedIn. Signing up on LinkedIn is similar to signing up on other social networking websites.

A personal account is needed before you can create a company page. Just provide a valid email address or phone number to verify your account.

Once you have a company page, fill it with important information about your business. Make it as business-appropriate as possible.

Make your company page an open book of what your business is all about, in other words. Thoroughly describe your business in the About section, for example.

Apart from that, add pictures related to your business. This can help in making your company page look professional and legitimate.

Your company page should also contain contact and address information. This would make it easy for your target audience to find you and connect with you.

That wraps it up for this particular example of LinkedIn marketing services you can do. If you want to learn more about it, try my article on how to create a new company page on LinkedIn.

Linkedin Marketing Services #2: Targeting Audiences

Targeting audiences is another of the LinkedIn marketing services that you can do yourself.

You don’t need to hire a marketing company to find or reach your target audience. Finding an audience for your marketing campaign on LinkedIn is easy.

To do this, ask yourself first with whom you want to engage. Ask to whom you want to promote your brand.

Create a buyer persona or do some surveys of your current customers. The latter can help you find traits your customers may have in common.

Checking out common denominators among your LinkedIn followers can help too.

Take note that even audience targeting for ads is relatively simple on LinkedIn, by the way. The platform has a lot of filters that even beginners can use to narrow down their ad audiences.

Similar to Facebook, LinkedIn allows you to choose an audience based on parameters such as these:

  • Age,
  • Gender,
  • Company Name,
  • Company Size,
  • Industry, and
  • Skills.

LinkedIn even has a feature called Direct Sponsored Content. This can help you determine the most profitable target audience for your LinkedIn advertising.

It does that by running similar ads for multiple audiences. This allows you to compare ad performance for different audiences until you find the one where your ads work best.

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Linkedin Marketing Services #3: Creating a Content Strategy

Many marketing companies also offer LinkedIn marketing services for creating a content strategy. But the truth is, you can do this yourself with a little planning and creativity.

A content strategy is important when using LinkedIn to market your business. Posting the right type of content can help in increasing both your fame and your sales.

My advice here is to focus on creating valuable and informative content. According to studies, 82% of consumers buy from brands that post useful and informative content.

Posting such content shows that you have knowledge of your industry. People are likelier to trust you if you have that sort of expertise.

You see, it can convince them that you can help them with their problems.

Providing useful content can increase the visibility of your company page to your target audience too. People are more likely to talk about or share useful content with others.

It can even help in getting a high rank in Google search results. That’s because having useful content allows you to earn links from other sites (backlinks).

Why does that matter? Because the Google PageRank algorithm prioritizes web pages with quality backlinks.

It’s clear that creating useful and engaging content can benefit your LinkedIn marketing.

So how should you handle it as one of the LinkedIn marketing services you do yourself?

1) Research Your Audience’s Interests

The first step for building a content strategy should be to do research for topics.

Obviously, you want topics that are about your business or industry. These can be announcements for job hiring, company news, or DIY and informative blog posts.

But besides being relevant to your niche, your topics should be of interest to your target audience. Otherwise, they’ll never get traction even once published.

Study your target audience and check the posts that they interact with. Create content based on popular posts in your industry.

A good tip here is to look at the most popular posts and see how to improve them. If you add even more value to your content on those topics, you’re practically assured of readers.

You can also check the questions or comments people leave on those popular posts. Address their concerns in your own post as a way of offering value.

2) Post Content at the Right Time

Most LinkedIn marketing services for content also include determining the right time to post content.

Again, you can do this yourself, however.

Knowing the right time to post is important for your content strategy. It’s especially important if your posts are not getting a significant amount of engagement.

So when is the right time to post? It’s when most members of your target audience are active.

Try posting your content before 8 AM and after 5 PM during weekdays. LinkedIn users usually check their accounts before and after work.

However, this time depends on your business and target audience. It’s best to figure out the best time to post on your own with a little trial and error.

Post content at different times of day. Record how much engagement you get for specific posting times.

Naturally, the time you get lots of engagement is the right time to post your content.

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LinkedIn Marketing Services #4: Monitoring Marketing Metrics

Monitoring your campaign is another example of the LinkedIn marketing services that you can do on your own.

For that, you can thank LinkedIn’s company page analytics. It gives you a surprising amount of data on your performance on the platform.

Monitoring that helps you analyze your LinkedIn marketing strengths and weaknesses.

Particularly, this gives you an insight into how to improve your LinkedIn marketing campaign.

For instance, you can check the follower and engagement data to refine your content marketing.

You can even check impression metrics to figure out content trends, ideal posting times, and which posts to promote.

You just need to exercise a little analytical thinking. What is the data telling you about your campaign and how to make it better?

That’s how to do this particular example of LinkedIn marketing services yourself.

Linkedin Marketing Services #5: Creating an Ad Strategy

Creating an advertising strategy is a bit complicated but you can still do it on your own. It’s not necessary to hire a company to do this type of LinkedIn marketing services for you.

The first step is to figure out what ads you should use. There are different types of advertisements that you can post on LinkedIn, you see.

1) Choosing an Ad Type

Choosing the right ad type can help you get ROI (return on investment) quickly. That’s because it can have a direct effect on your ad’s effectiveness.

To give you an idea, here are the common ad types that you can post on LinkedIn:

  • Sponsored Content – A chosen post will appear in your target audience’s feed.
  • Text Ads – Text ads are short text blocks that’ll appear on the side, top, or bottom corner of your audience’s feed.
  • Sponsored InMail – The InMail is a type of mail that will appear in the inbox of LinkedIn users. These are charged on a cost-per-send basis.

So how do you pick? You’ll have to consider a variety of factors.

These include your target audience’s preferences and your purpose for advertising.

For example, if you want to boost the reach of a particular post, Sponsored Content would be ideal. If you want to get sign-ups for things like seminars, Sponsored InMail might be better.

Once you’ve chosen your ad type, you still have to think of a few other things, of course.

To that end, here are some extra tips for doing your own advertising LinkedIn marketing services.

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2) More Tips for Effective Advertisements

Make sure that your ads are posted for or aimed at the right audience. You can do this easily on LinkedIn, as I mentioned earlier in the section on audience targeting.

Apart from that, your ads should also have the right CTA or call to action.

Examples of CTA for a LinkedIn ad:

  • Sign Up,
  • Apply Now,
  • Download,
  • Get Quote,
  • Learn More,
  • Subscribe, and
  • Register.

Having the right CTA makes your ads more effective. Since consumers love convenience, put what they need in front of them.

Finally, make sure that you get more than what you pay for your advertising. The ROI of your ads must be bigger than the amount that you pay for publishing them.

To do this, pick the right budget plan for your ads. You can pay the ads based on Cost per click (CPC), Cost per mille (CPM), or Cost per send.

Both CPC and CPM have a daily spend limit and a bid price. Take that into account when choosing the right option that matches your needs.

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Final Thoughts on LinkedIn Marketing Services

In this blog post, I talked about LinkedIn marketing services that you can do yourself.

Hiring a marketing company has its benefits, of course. However, you don’t actually need one to handle every one of your LinkedIn marketing services.

There are LinkedIn marketing services that you can do on your own. You can create your own company page, content strategy, and advertisements,.

You can even monitor your own LinkedIn marketing campaign and do your audience targeting yourself.

Those LinkedIn marketing services are easy to do. You just need a guide like the one I’ve provided above, so you know how to go about it.

If you have more questions about doing your own LinkedIn marketing services, leave them in the comments below. I’ll try to answer them as soon as I can.

Be sure to check out my Starter’s Guide to LinkedIn Marketing.  You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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5 DIY LinkedIn Marketing Services for Your Business - Mike Marko

Author: Mike Marko
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Article: 5 DIY LinkedIn Marketing Services for Your Business

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