The Best LinkedIn Marketing Plan for Your Business

The Best LinkedIn Marketing Plan for Your Business - LinkedIn marketing plan

“The Best LinkedIn Marketing Plan for Your Business” written by Mike Marko.

To achieve success on LinkedIn, you need a LinkedIn marketing plan. This will ensure that the effort and time you spend on this social media platform will benefit your business.

The problem is, a lot of people don’t know how to make a LinkedIn marketing plan. Often, they just settle for using the same marketing plan they use on another social media platform.

If you’re thinking of doing that, you should drop that idea.

LinkedIn isn’t like Facebook or Twitter. It’s a social media platform for professionals connecting with brands and other professionals.

That means your approach here should be different.

That’s why in this blog post, I’ll talk about how to make an effective LinkedIn marketing plan. I’ll show you how to tailor it to your needs and the characteristics of the network.

Making an Effective LinkedIn Marketing Plan

Using LinkedIn can help you reach quality employees, business partners, and potential customers.

But to assure that, you need to make sure that you’re going to use LinkedIn properly.

To help you with that, I’ll guide you through the process of making an effective LinkedIn marketing plan.

The very first step, of course, is to set your goals. You can’t map out a path if you don’t know where you’re headed, can you?

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Think of Your Business Goals

Before you make a LinkedIn marketing plan, think of your business goals first.

Ask yourself why you’re using LinkedIn. Your answer to that question will give direction to your LinkedIn marketing plan.

Remember, your LinkedIn marketing plan should help you achieve your business goals. If you’re not sure why you’re using LinkedIn, here’s a sample of what you can do on this website:

  • Promote your brand,
  • Discover new partnerships,
  • Generate leads and sales for your business, and
  • Increase brand awareness.

Your LinkedIn marketing plan should outline how you’re going to achieve any of that. That’s why you should be clear first on what you want to achieve with your marketing.

Once you’re done figuring out your business goals, that’s when you can start making a LinkedIn marketing plan.

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Find Your Target Audience

Your LinkedIn marketing plan has to be developed with your target audience in mind. This is important, especially for your content strategy.

If you don’t know who your audience is, you won’t know how to reach out to them. You won’t be able to use audience targeting for advertisements, either.

Your LinkedIn marketing strategy will turn into an aimless flail that depends more on luck than on actual planning.

That’s a good way to waste money — and you definitely don’t want that. So it pays to clarify your target audience’s traits from the start.

If you haven’t identified your audience yet, consider asking the following questions:

  • Who are they?
  • Where are they from?
  • What is their industry?
  • What are their needs and interests?
  • What are their problems?

Those questions can help you identify the audience for your LinkedIn marketing plan. Later, that will help you make content and advertisements, as well as network more effectively.

Make the Best LinkedIn Company Page

Your LinkedIn marketing plan should include a plan to make the best LinkedIn company page.

The company page is one of your marketing assets. You can even use it to get the attention of your target audience.

So make the best company page for your business. There are many ways to do that.

Adding all the necessary information to your page is one of them. Your company page will become one of the best out there if it contains all the important information about your business.

That’s because brands that present complete information on their LinkedIn company page get more visitors. People also perceive them as more reliable.

So when editing or after creating your company page, click Overview. From there, complete the information on your company page.

When editing your company page, be sure to add your company logo and description. Also, consider adding your company’s size, type, industry, and location.

In addition to that, make use of SEO or search engine optimization. SEO will increase the visibility of your company page on the Internet.

For example, add keywords to your company page as part of your LinkedIn marketing plan. Keywords are words or phrases that people use to find the content (or solutions!) they need.

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Create Content for LinkedIn

Your LinkedIn marketing plan should also outline your content strategy.

The LinkedIn marketing plan should include details on how you’re going to create content. That’s because you need to post high-quality content on LinkedIn to gain attention.

LinkedIn is a social media platform for professionals. You need to show your expertise here to get the attention of your target audience.

Avoid posting random content for your audience. Your content should be related to your business.

Also, your content should be consistently useful or helpful to your audience. That helps you build up authority in your niche and gives your audience a reason to keep reading.

If you have authority in your niche, people will take your company page seriously. They’ll be more likely to take your suggestions, consider your solutions, and so on.

With that in mind, I highly suggest posting training webinars, whitepapers, and industry studies. They can help you show your knowledge in your industry.

1) Have Variety

Your LinkedIn marketing plan should also outline the different types of content that you’re going to post. Ideally, you should have some variety in there.

Consider posting the following on your LinkedIn company page:

  • Blog posts,
  • Videos,
  • Images,
  • LinkedIn Pulse articles, or
  • Slides.

Having variety in your content can increase your chances of success. People won’t be bored when checking your company page if you’re posting different content regularly.

But to guarantee the success of your content, you need to post it at the right time. Make sure that many of your target audience can see it instantly.

Study the times when most of your target audience are active. That’s when you need to post your content, for the best LinkedIn marketing strategy.

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2) Tips on Making Good Content

If you’re new to creating content, here are some tips. These can help you create the best content for your LinkedIn marketing plan.

Your high-quality content should have the following:

  • Engaging Caption – Your audience will be curious to check your content if it has an interesting caption.
  • Captivating Picture – Your content should have eye-catching images to get more engagement.
  • Hashtags – Adding hashtags to your content will increase its visibility on the Internet.

Be sure to add these tips to your LinkedIn marketing plan. It can help you achieve content marketing success.

Interact with Your Audience

Your LinkedIn marketing plan should outline how you’re going to interact with your audience.

Remember that engagement is the key to your success. And one of the most effective ways to get it — and keep getting it — is to interact with your audience.

You need to do this, especially if your page is newly-created or lacks followers. You need to do it too for more established LinkedIn pages because it can help sustain interest in your activities.

So outline in your LinkedIn marketing plan how you’re going to interact with your target audience.

You can ask your business partners to promote your company page to their audience. Don’t forget to tell them that you will promote their page to your audience too.

You can also tell your employees to make a LinkedIn profile and add your company page’s link and to their profile. This will increase your reach and brand awareness significantly and for free.

When someone views your employees’ profiles, they will then see your company page.

Finally, don’t forget to make partnerships with influencers in your industry.

This can help you expand your audience. Just make sure that the influencer that you negotiate with is reliable and credible.

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Final Thoughts on Your LinkedIn Marketing Plan

In this blog post, I talked about tips on making a LinkedIn marketing plan.

LinkedInis a social media platform for professionals. You can reach quality employees, business partners, and potential customers on this platform.

But to ensure your success, you need to have a LinkedIn marketing plan.

Your LinkedIn marketing plan should include how you’re going to find your audience and create content for them. Also, it should outline how you’re going to interact with your potential customers.

That’s in addition to establishing fundamentals like what your goals are, who your target audience is, and how to optimize your LinkedIn page.

These things should help you develop a LinkedIn marketing plan for your business straightaway.

If you have more questions about how to make a LinkedIn marketing plan, leave them in the comments below.

Be sure to check out my Starter’s Guide to LinkedIn Marketing.  You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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The Best LinkedIn Marketing Plan for Your Business - Mike Marko

Author: Mike Marko
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Article: The Best LinkedIn Marketing Plan for Your Business

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