Smart Ways to Be a LinkedIn Marketing Expert

Linkedin Marketing Expert

“Smart Ways to Be a LinkedIn Marketing Expert” written by Mike Marko.

What’s the secret to becoming a LinkedIn marketing expert?

Since it’s one of the largest social networks, it’s no surprise that LinkedIn is a great place to market your business. If you’re still not marketing on LinkedIn, then you’re missing a lot of opportunities.

However, not everyone knows how to do LinkedIn marketing like an expert. It takes effort and time to do that.

I know that because it took me months to master LinkedIn marketing myself.

But it doesn’t have to be that way for you. You can become a LinkedIn marketing expert without going through all of the hardships I and others did.

Want to know how?

By letting me share with you the secrets to becoming a LinkedIn marketing expert. Today, I’ll talk about a few of the ways you can turbo-charge your marketing skills and become a LinkedIn marketing expert.

How to Be a Linkedin Marketing Expert

Even with the secrets I’m about to give you, keep this in mind: becoming a LinkedIn marketing expert doesn’t just happen overnight.

It’s something you become through application.

In other words, you can only become a LinkedIn marketing expert by actually marketing on the platform. The tips below can help by showing you how to do that.

But they still won’t make a lick of difference if you don’t put them into practice. So if you’re ready to give them a try, here are the secrets to becoming a LinkedIn marketing expert.

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Complete Your Profile 100%

Profiles are where your customers get their first impressions of your brand. Remember that LinkedIn is dominated by professionals. Thus, you want your business profile to be professional as well.

What’s the first rule of making a professional profile? It’s completing it.

This shows prospective clients or employers that you mean business. It also makes it easier for them to find you if they’re actually interested.

Add all necessary and important information about your business. Note location, years in business and all those things you want your future clients to learn.

Also, make it business-appropriate, as much as possible. Don’t add anything that’s not necessary or relevant to your niche or business.

Not only that, all the information you provide should make it easy for prospects to connect with you. You can also use your photos and branding stories to liven up your profile.

All in all, make your profile an open book of what your business is all about. That way, the first impression people have of your brand is a favorable one.

People will see your company as genuine, transparent, and professional. All of those things spell trustworthiness in business.

Define Your Audience and Goals

To be a LinkedIn marketing expert, you need to set your goals and define your audience. It’s difficult to plan a marketing strategy without a clear image of your target market and what you want to achieve.

Now, social media is full of people with different interests and likes. You can’t just expend effort marketing to all of them.

That’s too inefficient a use of your resources. Some of the people you’re marketing to could never be interested in your business. What’s the point of wasting time marketing to them, then?

That’s why you need to define your target audience. Setting goals goes hand-in-hand with this.

After all, how can you identify your targets when you don’t even know what you’re targeting them for?

Setting your goals will help you measure your success. And knowing your target audience allows you to tailor your messages to fit your audience.

You can make a list of your business goals to help with this process. Here’s a sample list of the goals a LinkedIn marketing expert might have for using the platform:

  • To increase brand awareness and engagement,
  • To have high-quality sales and leads,
  • To have higher in-store traffic, or
  • To improve ROI (return on investment).

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Publish and Share Valuable Content

The key to growing your audience reach is to publish content the audience finds interesting. You also need to do this often for it to be effective.

It’s not enough to connect with your audience once. Ask any LinkedIn marketing expert.

You have to do it regularly, repeatedly — enough so you and your brand become constants in their minds and environment.

The best content to publish is relatable to your audience and relevant to your business. These can be posts that motivate, provide insights, or answer questions.

And while you’re publishing original content, it’s also a good idea to support it with others’ material. Use content from the thought leaders in your industry.

Share LinkedIn marketing tips from another blogger, for instance. Share news on marketing trends from news websites too.

It shows others you’re in the loop and can be trusted to curate vital content for your niche. That’s a big part of becoming a LinkedIn marketing expert.

Upload Multimedia Content to Increase Engagement

Multimedia content is something every LinkedIn marketing expert should use. It’s an effective way of boosting engagement with your target audience.

Photos and videos can easily drive attention and interest. In fact, LinkedIn posts with images receive 98% more engagement. If you want to keep your audience interested, then you need to share multimedia content.

Videos are especially effective. You can share a YouTube video to achieve a higher share rate. LinkedIn allows YouTube videos to play automatically in the news feed.

Uploading your own videos on LinkedIn is also allowed. Videos that are uploaded directly to LinkedIn have a higher priority in the algorithm.

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Optimizing Your LinkedIn Search (SEO)

Studying SEO or search engine optimization and using it in your marketing campaign is another way to be a LinkedIn marketing expert.

SEO isn’t just for your website anymore. Today, you can start using keywords so clients can find you easily on LinkedIn profiles and publications.

For example, start using keywords for your content on the platform. Do some keyword research. Find out what keywords your target audience often searches for.

Look too for the ones that are currently popular (based on news or events in your niche). This makes your content easier to find and likelier to be shared.

Another thing a LinkedIn marketing expert would do is to tag other connections or members in posts. This can improve engagement rate.

You can also participate in groups for the same reason — and to make yourself more visible.

Finally, optimize your profile. If you’ve followed my earlier tip on completing it, you’ve already gone a long way to doing that.

You probably only need a little more polishing for SEO, say by keyword-optimizing job titles and descriptions.

Incorporate the Use of LinkedIn Ads

LinkedIn ads are great because of their targeting options. Any LinkedIn marketing expert would take advantage of them. They can help you get some amazing leads.

There are three basic types of LinkedIn ads:

  • Sponsored content,
  • Sponsored InMail, and
  • Text ads.

Let’s discuss these three individually so you can figure out which one to use for your LinkedIn marketing expert campaign.

1) Sponsored Content

Sponsored content is promoted directly on the news feeds of the people you want to reach.

As mentioned earlier, LinkedIn has refined targeting options. You can even set your preferred ad audience based on job type and educational level.

For Sponsored Content to be effective, be careful in setting the audience parameters for it. This type of ad is particularly good for raising awareness of company events.  People can also leave a comment or engage on it.

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2) Sponsored InMail

This is a special ad type you should learn to use if you want to be a LinkedIn marketing expert. It’s available only on LinkedIn, in fact.

Unlike other mail ads that go to spam boxes, Sponsored InMail will go directly to the receiver’s inbox. And it only delivers to active LinkedIn members, to make sure you’re getting results and responses.

A Sponsored InMail has a fee-per-send option you can use on LinkedIn. You can send personalized messages to targeted audiences.

This is useful when you want to invite people to events, or when you’re having webinars. You can also use it to promote special content.

3) Text Ads

The text ad is a LinkedIn’s pay-per-click (PPC) platform. This type of ad displays on home pages, profile pages, group pages, and search pages.

The beauty of the text ad is its simplicity. It’s easy to make and thus quick to get out. As long as you do your targeting right, it can also work very well.

This helps in driving traffic to your website or specific landing pages. It also attracts quality job candidates or potential clients.

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Final Thoughts on How to Be a Linkedin Marketing Expert

LinkedIn is all about building networks and connections. As a marketer, you should take advantage of that.

Becoming a LinkedIn marketing expert means using LinkedIn’s features the smart way. Complete your profile and add all the necessary information. Then define your goals and audience.

Make sure you publish and share valuable and relevant content. Upload multimedia content to boost audience interest and engagement.

Don’t forget to SEO your LinkedIn profile and incorporate ads into your LinkedIn marketing expert strategy. Remember to choose the right ad for your needs and take advantage of the platform’s robust targeting features.

That should be enough to get you working the platform like a LinkedIn marketing expert. If you still have more questions on how to become a LinkedIn marketing expert, just leave them in the comments section below.

Be sure to also check out Pervasive Presence and learn how you can integrate LinkedIn into an overall marketing strategy.

You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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Suggested Articles:
1. The Best Tips on How to Advertise on LinkedIn
2. How to Grow Your LinkedIn Professional Network
3. Simple Tips on How to Make a Business Page on LinkedIn

Smart Ways to Be a Linkedin Marketing Expert - Mike Marko

Author: Mike Marko
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If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article:  Smart Ways to Be a LinkedIn Marketing Expert

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