Why and How to Get a LinkedIn Consultant for Your Business

Why and How to Get a LinkedIn Consultant for Your Business - LinkedIn consultant

“Why and How to Get a LinkedIn Consultant for Your Business” written by Mike Marko.

Thinking about hiring a LinkedIn consultant? It’s not a bad idea.

Having a consultant on your side can help your business in a lot of ways. There are aspects of LinkedIn marketing that may not be easy to manage for novices to the platform.

The LinkedIn consultant can show you how to improve your LinkedIn campaigns, for instance. Some consultants may even show you how to recruit better talent on the network.

But despite the help a LinkedIn consultant can bring, many business owners are still hesitant to hire one. They usually wonder if it’s worth the cost.

Each situation is different, of course, but a LinkedIn consultant is generally a good investment. That’s because its benefits more than offset the cost when you get the right consultant.

In this blog post, I’ll talk about why you may need to hire a LinkedIn consultant. I’ll also show you how to pick one for your business.

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The Value of the Right LinkedIn Consultant

Let’s begin by answering this question — “What is a LinkedIn consultant?”

A LinkedIn consultant is someone who’s an expert in using LinkedIn for business. They can help you market a business on LinkedIn and achieve various goals on the platform.

Hiring a LinkedIn consultant can be vital if your marketing campaign is focused on LinkedIn. They can give you expert insight and advice on different parts of your campaign.

In particular, a LinkedIn consultant can help you with things like this:

  • Setting up your LinkedIn company page.
  • Deciding the best LinkedIn content strategy.
  • Finding your target audience.
  • Getting your LinkedIn networking underway.

Of course, a consultant will cost money. However, the help you get from them could also help you save money in other ways… and even make you more money too!

That’s because a good LinkedIn consultant can improve the returns from your LinkedIn marketing investment.

To show you how that’s possible, let’s go over some of the benefits if you hire a LinkedIn consultant.

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Benefits of Hiring LinkedIn Consultant

A LinkedIn consultant can help you with a lot of things on LinkedIn. It’s true that you can use the platform without getting help from one, but you’re likely to find it harder to meet your goals.

That’s since using LinkedIn successfully requires experience with LinkedIn and online marketing. It also demands a lot of time, as is true of using any other social media platform for business.

Most business owners find these requirements for successful LinkedIn usage too taxing. That’s where a LinkedIn consultant comes in.

A LinkedIn consultant can offer expert guidance on many of the key goals you may have on LinkedIn. Here are just a few of the important benefits of working with one:

1) Generate Leads

There are a lot of ways to generate leads on LinkedIn. You can even read tutorials on the

Internet about it, like my own blog post about LinkedIn marketing.

However, tutorials still don’t guarantee that you can do it perfectly. You’re likely to make mistakes, especially if you don’t know a lot about marketing on LinkedIn.

That’s not something you probably want to risk. It becomes even more urgent if you happen to have paid advertising as one of your lead generation tactics.

A LinkedIn consultant can help you figure out how to generate leads on LinkedIn effectively. He can show you how to optimize lead generation forms, ad copy, and more.

It’s best to take advantage of this because LinkedIn can get more leads than other social media sites. In fact, LinkedIn also converts 277% more leads than Facebook and Twitter!

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2) Recruit Quality Employees

Technically, you can do this yourself too. However, there are challenges you’ll have to face by yourself if you do it sans a consultant.

For example, it’s hard to tell good prospective recruits from poor ones one LinkedIn sometimes. Information on LinkedIn can be faked, and you might not know the signs of it on the platform.

You may also find your recruitment strategy not attracting the talent you want. This is always a possibility because employers don’t always know how to reach the people they want to hire.

That’s why you need to hire a consultant. Your LinkedIn consultant can also help you find quality employees on this social media platform.

Not only can they clue you into the signs of faked credentials, but they can also guide your recruitment efforts. That way, you can find the best employees on LinkedIn.

3) Increase Brand Visibility

To increase your brand’s visibility on a platform, you need to do a lot of promotion. Unfortunately, every promotion represents a serious investment of resources.

Promos take time to set up, as well as creative and mental effort. It may even take money, in some cases, as you might have to set up prizes or pay for promotional materials to be made.

That’s why for beginners, it’s best to hire a LinkedIn consultant. They can help you get the most bang for your buck in your promotions.

If you don’t know what you’re doing on the platform, you may end up wasting time and other resources on promos unlikely to reach your target audience.

A LinkedIn consultant can assist you by guiding your efforts into the promotional avenues likeliest to give you the best ROI.

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4) Establish Authority

It’s hard to establish authority on LinkedIn. Even experienced business owners can have a hard time launching themselves as authorities in their niches.

That’s because there are so many other authoritative voices on the platform. It can be hard to grab attention and prove your value on it, especially if you have a startup or small business.

This is another area where hiring a LinkedIn consultant can be of help. They can give you advice on how you can establish your authority because they’ve usually done it for previous clients.

To establish authority, you need to share information about your niche or industry. Your LinkedIn consultant can help you with this.

They can help you create and post different content such as news about your industry or business, for example. They can even tell you what topics to focus on.

Your page will then be more relevant to your target audience. People will take you seriously and as an authority in your field, as a result.

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Services Offered by the Best LinkedIn Consultant

Now that you know what to expect from a LinkedIn consultant, you’re probably wondering how to get one. Fortunately for you, there are many LinkedIn consultants available now.

On the flip side, that may make it hard to choose the right one for your business. So many choices can be overwhelming!

To help you with that, I’ll show you what to look for in a LinkedIn consultant. Among other things, the ideal LinkedIn consultant must offer useful services at a reasonable price.

Moreover, the services they offer should help you achieve your business goals. With that said, make sure that the LinkedIn consultant  offers the following online marketing services:

1) Creating Content

Providing content to your target audience is one of the best ways to market a business on LinkedIn. This gives your target audience a reason to visit your company page.

Thus you need to post content or updates on your LinkedIn company page often. Besides, regularly posting useful and valuable content can increase your reach.

Aside from increased reach, posting content can also establish your brand as an authority in your niche. People will then look for your page whenever they need to know something about your industry.

A good LinkedIn consultant can give you assistance in your LinkedIn content strategy. It’s best to pick one who has experience in your industry, because that insight will benefit you.

Such a consultant can ensure content that you post is relevant to your niche and business. He may even come up with a list of topics for you to tackle in your content.

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2) Help in Making Ads

Posting advertisements is another important aspect of Internet marketing. It can help you reach your business goals faster if you do it right.

That’s why most LinkedIn marketing campaigns can benefit from ads. But since posting ads on LinkedIn is expensive, you need to make sure that it will give you the results you want.

Your LinkedIn consultant should help with that. Among other things, your consultant should give you advice on how to target audiences with your ads.

Your LinkedIn consultant should also help you create ads that will get your target audience’s attention. He can even advise you on which ad type is optimal for your purposes.

3) Increasing Your Reach

The LinkedIn consultant will also offer services that can help you find and connect with more people on LinkedIn.

Your consultant could help you find your audience by gathering demographic data. They may also help you build new professional connections you can’t establish yourself.

This is partly because the best consultants already have hundreds of connections themselves on the platform.

Those connections often include influencers. If you have the right consultant, they may even include power players in your industry who can become great partners for your business.

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Additional Tips on Choosing a LinkedIn consultant

There are a few additional things to know if you want to get the best LinkedIn consultant. For example, don’t just base your decision on the price of the consultant’s services.

It’s best to choose the one with years of experience and proven success. Even if you pay more for them, experienced consultants are still likelier to give you the best results.

You should also get to know the LinkedIn consultant before hiring them. Ask questions about what they can do and how they can help your business.

If you feel like they have a personality you can work with, then consider them for the job. Otherwise, move on, because there’s no point in getting a consultant you can’t get along with.

In addition to that, don’t believe the claims of your potential consultant too easily. Be sure to check online reviews, feedback, and testimonials about them before making a decision.

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Final Thoughts on Finding the Right LinkedIn consultant

In this blog post, I talked about finding the right LinkedIn consultant. Hiring a LinkedIn consultant can help you make the most of this platform for your business.

The consultant can help you increase brand awareness, generate leads, hire the best employees, and establish your business as an authority.

But to ensure the success of your partnership, your consultant should offer the marketing services you actually need. The right LinkedIn consultant should help you create content, post advertisements, and reach your target audience.

The right consultant should also be experienced and have an agreeable personality. Furthermore, he should have ample reviews from other clients attesting to his efficacy.

If you have more questions about the tasks of a LinkedIn consultant, leave them in the comments below. You can also leave me a note if you need help finding a LinkedIn consultant for your business.

Be sure to check out my Starter’s Guide to LinkedIn Marketing.  You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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Why and How to Get a LinkedIn Consultant for Your Business - Mike Marko

Author: Mike Marko
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Article: Why and How to Get a LinkedIn Consultant for Your Business

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