Learn How to Set up Twitter for Business

Learn How to Set up Twitter for Business

“Learn How to Set up Twitter for Business Account” written by Mike Marko.

Are you interested in learning how to set up Twitter for business?

With the increasing importance of digital marketing in business, it’s because nearly impossible for businesses to avoid social media.

One of the most powerful tools when it comes to marketing online is undoubtedly Twitter. Time after time, Twitter has proven to be an effective way to reach out to a large number of audience.

Whether it be for educating people about your products, promoting your brand or reaching a new audience, Twitter can help you achieve your marketing goals. It also enables you to foster a sense of community among your customers, ensuring engagement and customer retention.

If you are just starting to build your presence on Twitter and are unsure where to begin, here are simple steps on how to set up Twitter for business.

Guide to Set up Twitter for Business Account

Despite its huge potential for online marketing, Twitter remains underutilized as compared to Facebook, Instagram and Youtube.

The reason for this?

Brands feel that standing out in a platform that processes information and ideas in real-time can be an extremely difficult task.

It is only a matter of knowing how to use Twitter properly. Once you do, the possibilities on the platform are endless.

To help you begin on the right track, we will share an easy-to-follow guide on how to set up Twitter for business.

Step 1: Get Your Account Up and Running

Anyone can sign up on Twitter for free. Even if you’re not familiar with social networking websites, creating a Twitter account is straightforward and easy.

Sign up on Twitter

First, you need to visit Twitter and click sign up or go directly to this address, https://twitter.com/signup. Fill out the information required in the form: business name, e-mail address and password. Ensure that you are using a valid e-mail address as this is required in order to confirm your account.

Add Details

Once your account is created and verified, proceed to add more information about your business. Make sure the information you’ll add to your profile is related to your business.
Filling in the fields with the correct information can help Twitter provide relevant suggestions on accounts to follow. You also need to provide your exact location to make your account visible to users near you.

Familiarize With Twitter’s Layout

Once you’re done providing the necessary information, the next thing you’re going to do is familiarize yourself with Twitter’s layout. You have to know its basic functions to customize your account properly.

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Step 2: Optimize Your Profile

Your profile is the first impression potential customers will have of your business. Hence, it is important to optimize it accordingly to represent your brand. This means that its contents and appearance must be visually-appealing and professional.

The next step is to optimize your profile. This will add flair to your account and complete its look.

To edit your profile, click “Edit Profile” located on the upper part of your screen. This will allow you to change your profile and header images, profile description and display name.

Choose a Username

Your Twitter handle must be your business’ name or relevant to your business as this is how users will identify you. Make it unique and identifiable.

Although it is possible to change your username later on, it is recommended that you use only one username throughout your time on the platform in order not to confuse your audience.

Fill in Your Bio Section

Write a brief and concise description of your brand in this section. This will be the first thing your audience will see, so ensure that it captures your brand identity.

Don’t be afraid to showcase your brand personality through your writing. Include your business’ website, if possible.

Add Profile and Cover Photos

Since your account is made for business purposes, your profile photo should be your brand’s logo. Keep in mind that your profile photo must be recognizable as it serves as your business’ face on the platform.

Your profile banner should be high-quality and consistent with your profile photo. Use an image that is visually appealing and will engage profile visitors.
To give you a better idea of the sizes, here are Twitter’s recommended sizes for the two main images on your profile:

  • Header photo – 1500 x 500 pixels.
  • Profile photo – 400 x 400 pixels.

Step 3: Connect with Others

Your online marketing doesn’t end with having a professional-looking account. Keep in mind that Twitter is for building connections and relationships with your followers and customers.

It’s vital to communicate and engage with your potential and existing customers as well.

Follow relevant individuals in your niche and take note of the recommendations Twitter will be giving, based on the interests you have indicated.

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Step 4: Start Tweeting

Once your profile is up and ready, it’s time to send your first tweet. Tweets are bite-sized status updates with a 140-character limit. Tweets are not limited to text only, and can include multimedia elements such as photos, videos and GIFs.

As every tweet that you share appears on your followers’ homepage, it is important that it is relevant and thumb-stopping.


Step 5: Engage with Your Audience

Once you start tweeting, make it consistent. Avoid leaving your account stagnant as your followers may think it’s inactive. Opt for scheduling tweets ahead of time. This can be done using a Tweet-scheduling tool.

Aside from tweeting, you can also use other basic features of Twitter such as Retweet or Favorite. Retweet tweets from other users that you think are relevant to your followers and business. Favorite or like tweets posted by users to indicate your interest in their content.

Whenever you receive a message, tweet, or direct messages from your audience, make sure to answer it promptly. This will show your followers that you are reliable and will build customer engagement.

Final Thoughts on How to Set Up Twitter for Business

It’s easy to set up Twitter for business. With this article, you’ll be equipped with all the essentials you need to prepare before creating an account and in maintaining it.

Once you have created your account and have chosen an appropriate username for your business, optimize your profile. This will be your brand’s representation on the platform so it is important that it’s high-quality and professional.

Aside from this, it’s important to connect with your audience and increase their engagement. This can be done by regularly tweeting content that is relevant to them and by showcasing your interest in their tweets.  Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. 5 Essential Steps Towards an Effective Twitter Business Strategy
2. Benefits of Having a Twitter Account for Business
3. Be Like the Successful Business Leaders on Twitter

Learn How to Set up Twitter for Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you need help marketing your business online then check out IM Consultant Services.

Article: Learn How to Set up Twitter for Business

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