7 Keyword Research SEO Software Reviews

7 Keyword Research SEO Software Reviews - SEO software reviews

“7 Keyword Research SEO Software Reviews” written by Mike Marko.

If you’re here looking for SEO software reviews to help you choose a keyword research tool, that’s great!

Keyword research is foundational to search engine optimization. Without it, you’ll have trouble producing content and directing your SEO strategies.

That’s why a good keyword research tool is pretty much necessary if you want to do SEO.

But given the number of keyword research tools now available, you may find it hard to settle on one… especially if you’re not sure what to look for.

That’s where I come in. In today’s article, I’ll provide you with the top 7 keyword research tools you can use for your business’s SEO now.

More than that, I’ll provide SEO software reviews for all of them. With the information in these SEO software reviews, you’ll be able to choose the right keyword research tool for your needs.

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SEO Software Reviews for the Best Keyword Research Tools

Now before we get started with the SEO software reviews, I’m going to address something you might notice once you see the tools I’ve listed.

That is, I’ll explain why GKP (Google Keyword Planner) isn’t among the tools in my list.

It’s not because GKP is a poor keyword research tool. More like the opposite, actually.

It’s because GKP is pretty much a requirement for keyword research, as far as I’m concerned.

For one thing, most SEO is done with the aim of getting a site to rank well on Google (or Google’s search results, to be exact). So it only makes sense to use a tool that gets it data straight from Google.

For another, if your SEO has an advertising component (and chances are, it does), the GKP’s pretty much the go-to tool for that.

That said, the GKP isn’t always enough for keyword research. It’s so ad-focused that it sometimes doesn’t provide the exact keyword data you need for a campaign.

That’s why we’re going over SEO software reviews for other keyword tools below.

1) SEMrush

The first keyword research tool in our SEO software reviews is SEMrush. Funny thing is, it’s not actually a keyword research tool, though.

More precisely, SEMrush isn’t just a keyword research tool. It’s a suite of competitor research tools for SEO.

The keyword research component of SEMrush is called Keyword Magic. It makes this list of SEO software reviews for several reasons.

First, it always returns a huge list of results and also offers all the most important metrics for evaluating them.

In addition, it comes with some very useful filters, like ones that let you filter keywords according to whether or not they have certain features like a featured snippet on Google’s search engine results pages (SERPs), presence in the local pack, etc.

Overall, you’ll find most SEO software reviews for SEMrush’s keyword research utility to be positive.

Probably the only big qualm I would have here is that you can’t buy it as a discrete tool. You have to buy the whole SEMrush toolkit.

But then, given that most SEO software reviews also agree that said toolkit is great, that may not be too big an issue.

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2) Ahrefs

It shouldn’t be a surprise to find Ahrefs in this list of SEO software reviews for the best keyword research tools. After all, many SEO pros actually use this tool for their work.

Anyway, moving on the SEO software reviews portion of this entry, Ahrefs is pretty similar to SEMrush. It’s also a set of tools with a keyword research tool (Keyword Explorer) among them.

So what can Keyword Explorer do? Just about everything SEMrush’s Keyword Magic can, in fact.

And in some cases, it even does it better. For example, I’d actually rank the Ahrefs data presentation higher than SEMrush’s.

It also tends to discover more (not always a lot more, mind you) keywords than SEMrush. That’s thanks to its legendary keyword database.

Furthermore, drilling down into your search results is extremely easy on Ahrefs. It has as many filtering options as SEMrush, adds SERP analysis to the mix, and even identifies the parent topics of keywords (for more keyword research ideas).

In short, it’s not hard to see why so many SEO software reviews rank it one of if not the best keyword research tool at the moment.

3) KWFinder

KWFinder is the first entry in this SEO software reviews list that isn’t a hybrid utility. In other words, it’s a straight-up keyword research tool.

You can see that in its paid plans, which are rather lighter on the pocket than SEMrush and Ahrefs.

In spite of that, this is definitely a worthy keyword research tool. Among other things, it offers a pretty reliable keyword difficulty score and stellar keyword filtering.

The latter, by the way, doesn’t take ages to run — as opposed to some other tools of this type.

Furthermore, KWFinder lets you search for both interrogative keyword phrases and suggestions from Google’s autocomplete.

It also sports a user-friendly interface. That’s always a big thing in keyword research SEO software reviews.

After all, so many keyword research tools seem to run on cluttered, visually overwhelming interfaces.

So what’s the catch? I’d say it’s the limit on the number of keyword search suggestions.

Even for the top plan (the Agency plan), it’s limited to 700. That’s a little light, especially when compared to the other tools in this SEO software reviews list.

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4) SECockpit

This is another of the serious keyword research tools in our SEO software reviews compilation.

SECockpit isn’t exactly what you’d call beginner-friendly. On the other hand, it’s definitely packed with value if you know what you’re doing.

SECockpit pulls the usual data from Google for its keyword suggestions and metrics: monthly searches, keyword phrases, CPC, etc.

But it adds a medley of other data that SEO professionals will love.

That includes competitor-focused metrics for the top webpages for each keyword.

You can even look up on-page title keywords, on page URL keywords, etc.

And you can apply no end of filters to your results. By last count, there were over a hundred ways to filter keyword suggestions on it!

Again, this is one tool in my SEO software reviews list that might not be good for a beginner, though.

So if you don’t think you can handle its power, it’s better to opt for another of the tools in my SEO software reviews.

5) SpyFu

Technically, this is yet another competitor research tool. But it still packs one of the best keyword research utilities out there.

SpyFu can tell you what keywords your competitors are targeting. That includes both organic and paid keywords. 

It even lets you see shared keywords across multiple competitors.

Why do I like it? Because researching your competition’s keywords is one of the best ways to optimize your own content. 

Besides, the rest of SpyFu’s features are pretty useful for SEO too. 

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6) Moz Keyword Explorer

The Moz Keyword Explorer, like SEMrush’s and Ahrefs’s keyword research tools, is part of a suite of other SEO tools.

It makes the cut for this list of SEO software reviews for several reasons.

First, it has one of the cleanest, most intuitive interfaces among keyword research tools at the moment.

Second, it doesn’t grab its data from Google. That’s good because it’s not entirely impossible for Google to eventually make its keyword and search data private.

That would require several other keyword research tools to make massive overhauls to their data sourcing. But because Moz gets its data elsewhere, it won’t have to.

Third, it offers amazing metrics like keyword Priority and Organic CTR (clickthrough rate). Both of these are very helpful when you’re trying to decide if a keyword’s worth pursuing.

That said, you run into the same problem as the other two tools from this SEO software reviews list that I mentioned just now.

To use the Keyword Explorer, you have to pay for the rest of the kit.

7) Serpstat

And yet again, we run into a keyword research tool that’s part of an SEO tools suite.

But on the bright side, it’s easily one of the cheaper options even then: it only costs $19 a month.

Like the other tools in this keyword research SEO software reviews list, Serpstat gives you data like keyword difficulty, top ranking pages for each keyword, referring domains, etc.

Something that should be mentioned in SEO software reviews of this tool is that it also reveals the sites doing ads for a keyword, as well as the kinds of ads they’re using.

So Serpstat may be especially useful for paid keyword research.

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Final Thoughts on Keyword Research SEO Software

Now you have at least 7 options to choose from for keyword research tools. The SEO software reviews I gave for them above should help you out with your decision.

Here are the tools again:

  • SEMrush.
  • Ahrefs.
  • KWFinder.
  • SECockpit.
  • SpyFu.
  • Moz Keyword Explorer.
  • Serpstat.

Regardless of which tool (or tools, because no one ever said you had to settle for one) you pick, all of these are definitely great choices.

They can help you boost your digital marketing, whether by aiding content ideation or site optimization.

Now if you need more ideas for SEO optimization tools, you can check out my previous post on the topic.

You can also check out my list of the top free web SEO tools for this year.

Finally, if you have questions about any of the SEO software reviews I provided above, just leave me a note in the comments. You can also leave your own SEO software reviews for the above tools there!

Check out IM Consultant Services. They have masses of experience and might just have the perfect Columbus SEO consultant for your needs!

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.  They are a top notch company that can get the guaranteed results you are looking for.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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7 Keyword Research SEO Software Reviews - Mike Marko

Author: Mike Marko
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