Instagram Tips and Tricks for Business

Instagram Tips and Tricks for Business - Instagram tips and tricks for business

“Instagram Tips and Tricks for Business” written by Mike Marko.

Most business owners can benefit from getting Instagram tips and tricks for business.

That’s since the image-sharing platform now has about a billion active users per month. That’s an enormous audience to which you could be marketing your brand.

Unfortunately, like many other social networks, Instagram takes time to master. That’s especially true if you’re on it for marketing purposes.

In fact, don’t be surprised if your first efforts on the platform falter a little.

That said, there are ways to improve your chances of success and speed you along on your route to Instagram mastery.

That’s what I’ll be showing you here, in my list of Instagram tips and tricks for business.

With these Instagram tips and tricks for business, you’ll discover new ways of using this social network. These tips will help your business get the exposure it deserves.

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Improve Your Business Using Instagram Tips and Tricks for Business

Instagram as a platform is evolving very quickly. Some of the marketing tactics that used to work in it in the past now no longer do.

The only way you can get results on Instagram these days is if you keep up with the latest Instagram tips and tricks for business.

While these could vary between business types and location, there are still some general rules every business should follow. These are what I will be sharing with you today.

Without further ado, let’s dive in, shall we?

Expand Your Reach with #Hashtags

With hashtags, you’re likelier to reach your target audience.

For example, you can set up your main company hashtag using the formula #yourbrandname. That makes it so your audience will find your brand content easily and quickly.

An Instagram post can take up to 30 hashtags. However, a good rule of thumb is to use only about 3 to 5 hashtags per post.

That’s because using too many of them can make people think your post is spam. Too many hashtags can even decrease engagement.

Take note that you can use both hashtags that are unique to your brand and ones that are in popular use. Combining the two can be very effective.

Some examples of popular hashtags are #instagood, #tbt (Throwback Thursday), etc. Do some quick research to find out which ones your target audience uses most often.

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Interact with Other Users

As in every other social network, interaction is vital on Instagram. That’s why maintaining it is one of my Instagram tips and tricks for business.

If you interact with others on the platform, you encourage them to reciprocate. They’ll be likelier to pay attention to your posts, comment on them, and even share them with others.

Here are just a few of the ways you can interact with others on Instagram:

  • @Mention others whenever appropriate.
  • Highlight other users by sharing their stories.
  • Visit other users’ profiles.
  • Comment on other users’ posts.

Which of these should you do if you’re following my Instagram tips and tricks for business?

All of them!

Enhance Your Instagram Profile

Polishing up your Instagram profile is one of the most important Instagram tips and tricks for business.

That’s because your profile is usually the basis for people’s first impression of your brand on the platform.

In other words, many in your target audience will use your profile to judge you.

So you have to make sure they like your profile. If they like it, they’ll check out your content, follow you and even click on your website links.

If you don’t know where to start with creating your business Instagram profile, you can check out my earlier guide to creating an Instagram account. Be sure to pick a memorable username too.

Here are some other tips for enhancing your Instagram profile:

  • Don’t forget to include your company’s physical address and contact details.
  • Upload a profile image, logo, or mascot that makes your brand easy to recognize.
  • Write an excellent biography that gives a precise explanation of your brand and what you do too. This is another of the top Instagram tips and tricks for business.
  • Finally, don’t forget to share a link in your biography to drive traffic back to your homepage.

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Set Goals for Your Instagram Marketing

One of the most important Instagram tips and tricks for business is setting your goals. Without these, you won’t know how to strategize or how to measure your progress.

So set some goals and ensure that you achieve them on time. Ask yourself questions like these:

  • What do I want to Instagram to do for my business?
  • What resources can I dedicate to achieve these goals?
  • When do I plan to achieve my goals?

Note that part of goal-setting is determining your target audience. Knowing your target audience can help you set better marketing strategies using my Instagram tips and tricks for business.

Some examples of possible Instagram marketing goals would be the following:

  • Showcasing your products and services.
  • Building your community.
  • Increasing awareness about your brand.

Run Contests and Giveaways on Instagram

One of the most effective Instagram tips and tricks for business is to run promotions like contests. This is a good way to engage your audience.

Do contests on sharing photos from follower to follower. Ask them to share a particular photo with a selected hashtag based on the theme for the contest.

For example, Starbucks uses the Red Cup Moment hashtag #RedCupContest for one of its most popular social media campaigns.

Customers share images (moments) of the Starbucks holiday cup (the red cup). The best photos are picked to receive prizes.

This seasonal promo from Starbucks always sees a significant amount of interest and engagement. Think about how you can do similar contests for your business on Instagram.

You can also introduce a comment content contest on a particular subject. Post a question or statement, and watch your audience have fun even as you gain exposure for your brand.

You can also try running a likes contest. This is where followers have to like your photo in order to participate.

Contests like these increase the awareness of your brand, engagement, and the number of evangelists for your brand.

Analyze Your Most Popular Posts

This is one of the most useful yet also most ignored Instagram tips and tricks for business.

Examine the number and types of posts that have influenced the way you engage with your followers. Use your Instagram analytics to evaluate them.

Examine the reasons some of your posts got fewer likes and others became popular. Learn why some got many comments or shares.

Try to identify patterns in the content that attracted more visitors and repeat them. Don’t forget to use my other Instagram tips and tricks for business in the process.

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Follow Instagram Best Practices

This actually means adhering to a set of Instagram tips and tricks for business that users sometimes ignore.

Post consistently to let your audience know your publishing schedule. If you post regularly, your chances of having more followers to engage with will increase.

Make sure you keep posting updates, news, images, and other activities on your homepage to keep your followers busy.

Posting at certain hours will provoke a lot of attention and reaction from your audience. Publishing an average of 1.5 posts per day is good.

Repost interesting Instagram content on other social media channels and from other followers’ accounts too. This is among the leading Instagram tips and tricks for business you should follow.

Pay attention to the color palette you choose for your images. Make sure it matches your brand’s aesthetics and colors.

Your followers will appreciate your account more if its design and colors are impressive.

Use Instagram Ads to reach a bigger audience and tell the story of your brand. Using Instagram Ads to gain added exposure is another of my Instagram tips and tricks for business.

Final Thoughts on Instagram Tips and Tricks for Business

It is time to take your business to the next level with these useful Instagram tips and tricks for business.

Instagram for business only works well if you know what to do and how to deal with your Instagram audience. I discussed tips and tricks that you can use to that end.

To recap, here are Instagram tips and tricks for business again:

  • Expand your reach with #hashtags.
  • Interact with other users.
  • Enhance your Instagram profile.
  • Set goals for your Instagram marketing.
  • Run contests and giveaways on Instagram.
  • Analyze your most popular posts.
  • Follow Instagram best practices.

The bottom line is, hang out with your friendly followers, create relationships and have fun the right way — all by following these Instagram tips and tricks for business.

These tips can bring about a big improvement in your business on Instagram.

If you have any questions or comments to make about these Instagram tips and tricks for business, leave them in the comments below.

Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.

If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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Suggested Articles:
1. Step-by-Step Guide to Add a Business Account to Instagram
2. Brands Showing the Best Way to Advertise on Instagram
3. Guide on How to Do Business on Instagram

Instagram Tips and Tricks for Business - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

Article: Instagram Tips and Tricks for Business

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