Making a Profitable Instagram Advertising Campaign

Making a Profitable Instagram Advertising Campaign - Instagram, Advertising, Campaign

“Making a Profitable Instagram Advertising Campaign” written by Mike Marko.

Tens of millions of businesses are using an Instagram advertising campaign. Chances are, you’re already one of them.

But what if your Instagram advertising campaign has been going on for a while without success? What if you’re among the unlucky ones who can’t seem to get good results?

If that’s the case, I understand what you’re going through. I was once where you are now — unable to hack Instagram marketing. The simple truth is, an Instagram advertising campaign can be tricky if you don’t know what you’re doing.

Luckily, I eventually found the right techniques and right mentors. That’s when I started getting amazing results. And now I’m actually in a position to be an Instagram advertising campaign mentor to others.

That’s why today I’m going to help you avoid the pitfalls I experienced.  In this blog post I’m going to share some tips to help you make a profitable Instagram advertising campaign.

Effective Instagram Advertising Campaign for Business

Of the 1 billion monthly users of Instagram, 60 percent discover products on this platform. Additionally, 90 of the top 100 brands have an Instagram account.

On top of that, Instagram is known as the engagement king of social media networks.  Engagement on Instagram is 10x higher than on Facebook and other social media platforms.

If you don’t act now, you may be left behind by the competition. That’s why an Instagram advertising campaign makes sense for most businesses.

But even if you don’t know where to begin with one, I’m here to help. I’ve prepared these tips to help you come up with a profitable Instagram advertising campaign.

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Make Use of Your Audience’s Interest

The key to any effective Instagram advertising campaign is making it play to your target audience’s interest. You want to come up with ad strategies that pander to their preferences.

So how can you do that? First off, by figuring out what those preferences are. That means following the two steps below.

Know Your Audience Beforehand

You should identify your audience before doing anything else for your Instagram advertising campaign.

Know who your customers are, what their problems and concerns are, or how they decide to buy something. If you do, you can better tailor your Instagram advertising campaign to suit your target audience. That’s the way to get their attention.

Otherwise, you’ll just be flailing around wildly with your Instagram advertising campaign. You wouldn’t develop a brand campaign using basketball-related imagery for a target audience that doesn’t like basketball, would you?

So figure out what your audience wants to see and can relate to. It’s the key to coming up with an Instagram advertising campaign that will actually provoke action.

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Use Analytics to Keep Track of Their Interests

Even after you’ve started publishing ads or content, you should still research your audience. Overtime you may discover new interests they have. You may also find out which of their interests tend to serve your purposes best.

To do this, you need to check the analytics of your campaigns. That means watching the data on your campaigns’ performances.

In particular, look for campaigns that get heavy engagement. Those may be the key to your success.

Study these campaigns to see why they get more traction. See if you can copy their format for future ad campaigns and replicate their success.

In the same vein, study the less successful campaigns to identify errors. This can help you avoid advertising mistakes in the future.

Take note that studying the analytics of your current Instagram advertising campaign is just one way of keeping up with the interests of your audience. You can also use some online marketing tools to do that.

Engage With Your Followers

As I mentioned earlier, Instagram’s users are big on engagement. If you want to encourage them to engage with you, you need to do the same.

Interacting with others often can benefit your Instagram advertising campaign. For example, you can get help for your Instagram advertising campaign from influencers.

Who are influencers? They’re people with a lot of followers on the platform. Their content has wide reach as a result — which is why you want them to promote your Instagram advertising campaign.

You can also ask your audience to contribute to your campaign themselves.

For instance, you can ask audience members to share experiences with your products or services. You could then respond to what they share by integrating the accounts into your Instagram advertising campaign.

Just be sure to credit them for it, of course. You also want to make a clear response to what they shared, perhaps by expressing a sentiment like support or even by sending them a prize.

You can also engage your audience in comment threads. Respond whenever they comment on your posts and thank them for taking time to leave remarks.

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Give Back to Your Customers

Your Instagram advertising campaign should also give back to your audience. Showing your audience that they’re appreciated will benefit your business in the long run.

There are a lot of ways to give back to your customers as part of an ad campaign. You can offer exclusive discounts, freebies, or promos, for instance.

Putting giveaways or freebies in an Instagram advertising campaign can also help you generate more interest in it.

Choose the Right Type of Ads

To achieve success in your Instagram advertising campaign, you need to post the right types of ads for your audience.

Your choice depends on your goals and the content you’ll use. Some ads are better for some campaigns than others, so you’ll need to use your discretion to figure out which one to use for yours.

Here’s a look at the different types of ads you can use for your Instagram advertising campaign.

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Photo Ad

This type of ad is the simplest one you can use for an Instagram advertising campaign. Photo ads allow you to showcase your business through pictures in square or landscape.

This type of ad is a simple but effective way to show your business by putting images related to it on your target audience’s feed.

Whether you want to feature a product or service, or even a photo taken during one of your business events, this ad type is a pretty good choice.

What’s more, this option is open to all advertisers. After all, this was the very first ad type used on the platform.

You can also add a call-to-action button to this ad type that leads to your business website.

If you’re featuring your products and services, you can use Shop Now. If you want users to know more about your business, Learn More has you covered. There are many CTA variations you can use.

The photo ad is arguably the ad type most suited to an Instagram advertising campaign. The photo — or image — post is the platform’s bread and butter, after all.

Video Ad

Videos are among the most popular advertisements on Instagram. In fact, 25 percent of advertisements on Instagram are videos.

If you want to make a video ad for your Instagram advertising campaign, try to make it a short one. That’s because people online have a short attention span.

So when you’re uploading a video, make sure to keep it short and entertaining. The drop-off from users will increase if your video ad is too lengthy.

Carousel Ad

Carousel advertisements allow you to post a series of pictures or videos.

With the photo ad type, you can only use up to one image and that means you’re limited in what you can show users. That can be a problem if you have several photos you want to use for your advertisement.

However, carousel ads allow you to post a series of up to 10 photos. That means instead of paying for 10 photo ads, you can save with just one carousel ad.

If you like, you can also include videos in your carousel ads. That way, you can show users the details that can’t be displayed through photos alone.

This is the best option for an Instagram advertising campaign if you want to showcase multiple products or products that should be exhibited in detail.

In addition to that, you can also add a CTA (Call to Action) button to your carousel ads the same way you do with photo ads.

Story Ads

Story ads are one of the newest installments of the platform when it comes to Instagram advertising campaign options. As the name suggests, this type allows you to post multiple pictures or videos that tell a story.

Unlike the usual ads, these ads will only appear on your target audience’s screen when they’re viewing a friend’s stories. They usually exist in between (non-ad) Stories, but because of their format, look a lot like organic posts or content.

Story ads are great for an Instagram advertising campaign because of their targeting. You can use Facebook Custom Audiences (recall that Instagram now belongs to Facebook) to target Instagram audiences according to various factors.

Also, these ads allow you to use face filters, video effects, and text to create fun and creative promotions.

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Use the Right Hashtags

Your Instagram advertising campaign should also make use of hashtags.

Hashtags can give high visibility to your ads not only on social media platforms but on the Internet as a whole.

You can also brand your products and services by using unique hashtags. When users search for that hashtag, they will know your business immediately.

But most importantly, you can laser-target your audience with specific hashtags. Instead of settling for the topic Sports, you can use the hashtag #basketball or more particular topics.

Hashtags bring businesses a LOT of benefits so it’s important to avoid mistakes when using them.

Here are some online marketing tools that can help you find the right hashtags for your content.

If you’re still not getting the results that you want, check out my Complete Guide on How to Market Your Business with Instagram. You can learn more about hashtag usage and more there.

Final Thoughts on Instagram Advertising Campaign

In this blog post, I talked about making an effective Instagram advertising campaign. To succeed in using Instagram for business advertising, you need to have a plan for posting your advertisements.

Your plan should include a way to figure out what piques the interest of your audience. You should use those interests when engaging with your followers.

Speaking of followers, you should give back to your customers since they’re the foundation of your business. Think of using giveaways and prizes to customers when creating interactive advertising campaigns.

Remember too that Instagram has unique features that you may want to use for your campaigns. Take a look at options like Story ads, for example, and see if they can boost your advertising on the platform. Also, use the appropriate hashtags when posting ads, no matter what the type.

If you have more questions about Instagram advertising campaign, leave them in the comments below. You can also check the answers to Instagram FAQs here.

If you need help in social media marketing, feel free to contact me or check out our wide array of services. And if you have more questions about Instagram marketing, let me know in a comment below.

And always keep in mind… have fun!

Be sure to also check out my blog post, How to Market Your Business with Instagram And Get Results.

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Making a Profitable Instagram Advertising Campaign - Mike Marko

Author: Mike Marko
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Article: Making a Profitable Instagram Advertising Campaign

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