Uncovering the Best Inexpensive Facebook Advertising Strategy

Uncovering the Best Inexpensive Facebook Advertising Strategy

“Uncovering the Best Inexpensive Facebook Advertising Strategy” written by Mike Marko.

Do you think you’re spending too much on your Facebook advertising strategy?

Recent changes on Facebook’s newsfeed made it harder for posts published by businesses to be seen. The decrease in organic visibility resulted in their heavy reliance on sponsored posts to reach their audience.

This meant one thing: spending money is a must for your brand to be seen on Facebook. At the same time, investing in advertisements meant a higher probability of return on investment.

However, given the fierce competition on Facebook, advertising can require a big budget if not done correctly.

In this article, we will discuss the best Facebook advertising strategy to help you reach your audience effectively without spending too much.

Effective Facebook Advertising Strategy For Small Business

Many businesses are now using the Internet to advertise their products and services. Doing so allows them to reach their audience instantly to increase brand awareness.

With Facebook, brand awareness can now only be achieved by spending money. However, this does not always mean it has to be expensive.

Take a look at the tips shared below on how you can make your Facebook advertising strategy inexpensive but effective.    

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Pay for What You Need

Many businesses end up paying a lot more than they should be in their Facebook advertising for ads they don’t need. To prevent this situation from happening, you need to understand how you can use Facebook ads correctly.

Picking the right budget for your campaign is critical to achieving success. Your Facebook strategy should address the budget for your campaign.

Consider using Facebook Campaign budget optimization. Facebook’s campaign budget optimization will optimize the budget distribution across the ad sets in your campaign. After turning on the budget optimization, choose if you want your campaign budget to be Daily or Lifetime.

You’ll have a “campaign budget” instead of ad set budget if you enabled the campaign budget optimization.

Avoid Targeting Group of Users

The best way to save money on your Facebook advertising strategy is by avoiding targeting group of users based on demographics and psychographics. Doing so can be expensive and not advisable for small businesses.

If you need to generate leads or increase sales, then target your audience individually. The best way to target an individual is through the creation of a custom audience and lookalike audience.

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Targeting Custom Audience

To target a custom audience, click “Create Custom Audience”. Afterwards, import your contacts, merchant lists, leads, or RSS subscribers.

The next window will allow you to choose “Target Existing Custom Audience”. The custom audience lets you target specific users such as inactive customers, recent contest participants, etc.

Using a custom audience ensures high click-through rates for your advertisements. This is because you’re reaching people who already know your brand or have converted to it.

Targeting Lookalike Audience

Lookalike audience allows you to target users with similar interests to your preferred audiences. While you personally won’t be able to see who these users are, Facebook will be able to reach out to them.

These users are chosen if they exhibit the same behavior as your existing audience. This method will ensure you that your ads will be shown to users who are already interested or are extremely likely to be interested.

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What If the Ads Are Not Working?

What if your Facebook advertising strategy is not working?

There are several factors that affect the performance of your advertisements. The common reasons why an advertisement isn’t working are:

  • Your audience is experiencing ad fatigue,
  • You’re not posting on time, and
  • You’re not bidding right.

So how can you fix these problems?

Use Different Ads

Your target audience will easily lose interest if you’re showing the same ads over and over again. Instead, show variety in your ads by changing them every week or two.

It’s also recommended to make use of split A/B testing. This helps you run different ads simultaneously with variations in the headlines, copy, images or call-to-action. Doing so will help you understand which ad works best with your audience.  

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Determine the Right Time to Post

Aside from ad fatigue, your posting schedule can highly impact the performance of your advertisements. Determine the time of the day your target audience is active on the platform.

This can be seen through your page’s performance or even through Ads Manager if you have already ran previous ads. The time when your posts get more engagement is the best time to run your advertisements.

You can also set up a system to review and analyze if your Facebook advertising strategy is working. This will provide much-needed insight to help you understand what’s working for your advertisements and what isn’t.

Use Pervasive Presence™

Using Pervasive Presence™ is an effective way of making you look like you are the leader to your audience.  

Using the right Facebook ad messaging, and following it up with proper retargeting is an essential part of effectively using Facebook.

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Final Thoughts on the Best Inexpensive Facebook Advertising Strategy

Updates on Facebook’s algorithm has made it close to impossible for businesses to be seen unless they spend money on advertisements. In this blog post, we discussed the best Facebook advertising strategy to ensure your ads are seen without spending too much.

Picking the right budget for your campaign is critical to achieving this success. Consider using campaign budget optimization, which will only use the budget indicated for all the ads that you run under that campaign.

Avoid targeting group of users and instead, target specific users. This can be done by creating a custom audience from your existing customers or subscribers and by creating a lookalike audience out of them.

If you find that your ads aren’t working, try running different ads every week or two and making use of split A/B testing to determine with creative resonates the most. Remember to also run your ads when your audience is most active.

If you have more questions about inexpensive Facebook advertising strategy, leave them in the comments below.

Be sure to check out my article, “23 Facebook Organic Reach and Engagement Tips”.  And if you want more effect with your marketing, make sure you also check out my article, “Why Traditional Internet Marketing Doesn’t Work”.

Also check out the blog post, Complete Guide on Marketing Business on Facebook.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. Simple but Useful Facebook For Business Tips
2. How to Advertise Your Business on Facebook
3. 7 Facebook Marketing Ideas To Grow Your Business

Uncovering the Best Inexpensive Facebook Advertising Strategy - Mike Marko

Author: Mike Marko
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If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: Uncovering the Best Inexpensive Facebook Advertising Strategy

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