IGTV for business: Video Ideas That You Can Use

IGTV for business Video Ideas That You Can Use - IGTV, Social Media, Business

“IGTV for business: Video Ideas That You Can Use” written by Mike Marko.

Do you want to get the most out of IGTV for business?

IGTV is an online video platform that you can use for your business. It works like YouTube but the videos on it are simpler and in a vertical format.

With that in mind, you need to use a different and unique content strategy on this platform. You need to engage your audience here with videos specifically aimed at smartphone users.

Do you know how you can do that?

In this blog post, I’ll help you create simple but engaging video content for your IGTV. Because today, I’ll talk about IGTV for business video ideas that you can use.

Engaging Content for IGTV

The first thing to know about using IGTV for business is that your target audience will only be using their smartphones. So posting high-quality videos isn’t necessary. Those small screens don’t require high quality for the video to look good!

Instead, you just have to be creative to get the attention of your audience. But before we discuss how to do that, let’s talk about IGTV for business first.

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What Is IGTV?

IGTV or Instagram TV is a new feature by Instagram. It’s a video content hub that allows users to post a 60-minute video content.

Unlike traditional video platforms, IGTV only has vertical videos. But despite that, it still offers a lot of features that are useful for social media influencers and business owners.

Users of IGTV can link their videos on their Instagram Stories or send it as a direct message. Users can also check the insights or analytics available for their IGTV video.

IGTV has a standalone app but you can also access it on Instagram by tapping the TV icon on the upper right corner of your screen.

Why Use IGTV For Business?

IGTV is one of the most useful tools Instagram offers for business, especially if you’re using videos for your online marketing campaign. In fact, it’s now part of every smart marketer’s Instagram marketing strategy.

Using IGTV for business can increase your reach and brand awareness. Most people spend time watching videos when they’re online. In addition to that, half of the video content that’s posted online is watched on mobile phones.

With that said, there’s a huge chance that your target audience will watch your video since IGTV is made specifically for smartphones.

Many experienced online marketers are using IGTV for business because it’s starting to get popular. Aside from that, posting a video here isn’t costly.

You don’t need to use expensive equipment to shoot content on IGTV for business. Since this platform shows vertical videos, you can just use your smartphone to shoot your videos.

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Video Ideas for IGTV

Videos on IGTV for business don’t have to be formal. You can do whatever you want as long as it’s appropriate. Apart from that, make sure that the content of your video is related to your business or industry.

Before you create a video, think first about what your audience wants to see. Doing this ensures you that your video will get engagement from your target audience.

If you can’t think of any content to post, here are some IGTV for business video ideas that you can use.

1) Video Introduction or Greetings

Posing a video introduction or greetings on your IGTV can help to increase your reach and brand awareness. Many businesses are doing this kind of video because it helps introduce their brand to new consumers. It gives their target audience an idea of what to expect from their business or IGTV for business account.

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2) Conduct Q&A’s or Interviews

Conducting a Q&A with relevant individuals in your niche or industry can get engagement. Many people like watching Q&A or interviews because it gives them information.

Since IGTV allows long videos, you can get the best of your interview. Don’t forget to ask the questions that’ll make your video different from other interviews of your guest. Remember, you have to provide the content that your audience wants to see.

3) Product Tutorials or How-To’s

The most commonly shared content on different social media platforms are the tutorials or how-to videos. Posting videos like this in your IGTV for business can surely give you a lot of engagement.

Also, posting useful tutorials and how-to videos increase your credibility and authority. People will trust your brand further if you show them that you have knowledge of your products, services, or industry.

Other than that, posting tutorials or how-to videos can help you retain your audience. That’s because videos like these are beneficial to your audience. It gives them useful knowledge, and that’s the key to using IGTV for business.

So if you constantly post videos like these, your audience will have a reason to check and follow your IGTV for business account.

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Behind-the-Scenes Videos

Behind-the-scenes or BTS videos are among the easiest-produced content that you can post on your IGTV for business. The only thing you need to make them is your smartphone.

People like to see such videos because they give them an idea of how your products or services are made or done. However, just be careful when posting BTS videos. Make sure that you’ll not capture anything that can negatively affect the image of your business.

Also, keep in mind that there are things that your audience shouldn’t see. It’s important to keep the secrets that separate your business from your competitors.

To help you make a safe BTS video for your business, here are some ideas.

  • Tour your audience inside your office or facility. Show your audience how you produce your products or services.
  • Post clips of company events such as parties or team building activities.
  • Have fun with your employees. Showing your audience that you treat your employees like family will positively affect the image of your business.

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Final Thoughts on IGTV Ideas for Your Business

In this blog post, I talked about the best videos to post on an IGTV for business account. IGTV is a new feature offered by Instagram. It’s a video content hub that allows users to post 10-60-minute videos.

IGTV only supports vertical videos. Despite that seeming limitation, many online marketers are still using it for their marketing campaigns.

Using IGTV for business can increase your reach and brand awareness because many people watch online videos on their phone. But to ensure that your IGTV account will help your business, you need to post an engaging video like the ones I mentioned above.

If you have more questions about IGTV for business, leave them in the comments below.

If you need help in social media marketing, feel free to contact me or check out our wide array of services. And if you have more questions about Instagram marketing, let me know in a comment below.

And always keep in mind… have fun!

Be sure to also check out my blog post, How to Market Your Business with Instagram And Get Results.

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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IGTV for business: Video Ideas That You Can Use - Mike Marko

Author: Mike Marko
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Article: IGTV for business: Video Ideas That You Can Use

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