How to Make Video Marketing Online Work

How to Make Video Marketing Online Work

“How to Make Video Marketing Online Work” written by Mike Marko.

You’ve probably seen a lot of success stories about video marketing online using YouTube. If you’ve tried it yourself but haven’t found success yet, you may be getting frustrated.

How do others bag millions of views while your videos get only crickets?

I’ve been there, and many other marketers have too. It takes time and a lot of trial and experience to get the hang of video marketing online.

You can’t just get the results you want on your first few attempts. I learned that the hard way myself.

But luckily for you, you don’t have to.

In this blog post, I’ll give you a head start on others and teach you how to do video marketing online that actually gets results. So if you’re ready, let’s get into it and learn how to do effective video marketing online!

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Tips on Using Video Marketing Online for Your Business

YouTube is to video marketing online what Google is to search engine optimization (SEO). That is, it’s the website on which most video marketing online efforts are concentrated.

That’s because it’s the most popular video-sharing website. In other words, video marketing online focuses on YouTube since it has the biggest potential audience for marketers.

In fact, YouTube is now the second largest search engine coming after Google. It has more than 3 billion searches a month.

It’s also the second largest social media platform after Facebook, with more than 1.9 billion monthly active users. That’s a lot of potential eyeballs for your video marketing online campaign!

Okay, so that’s the good. Now comes the bad.

Getting views on YouTube isn’t easy.

About 300 hours’ worth of videos is uploaded per minute on the website. That’s a lot of competition for attention. How can you get your video content seen amidst all of that?

Well, you can do it by using the video marketing online tips I’ve listed below.

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Use the Best Types of Videos for Your Brand

Generally speaking, you want to produce entertaining videos for effective video marketing online. That’s because these are the videos likeliest to get you audience attention, no matter their type.

But when it comes to business matters, entertainment isn’t always what you bring, is it?

Some businesses will have an easier time of it, of course. Their products or services may be easy to portray in entertaining marketing content.

But others won’t find it so simple. Some products are so technical that they can’t be shown off in too entertaining a way.

Let’s say your product is something like accounting software, for instance. It might not be easy to think up video content for it that most people will consider entertaining.

So how exactly are you going to compensate for that in video marketing online? How can you produce YouTube videos that still grab people’s attention even if they’re not traditionally entertaining?

Here are some tips for doing it with other video types.

1) Produce Video Reviews

“Will I be satisfied with this purchase?”

Your customers are always wondering this before they buy something.

A product review answers that question. If it’s positive, it can also encourage them to proceed with the purchase of the product.

This video type isn’t traditionally entertaining, but it is informative. Better than that, it’s useful. That counts for a lot with most viewers.

Keep in mind too that 84 percent of people trust online reviews. As such, there’s no arguing that you need to start making these videos for your video marketing online. It can help your products and services sell better.

2) Teach Others in Videos

Tutorial videos are more important than most people realize.

In a survey conducted in 2017, 87 percent of the people asked said that they rely on YouTube for learning.

What’s more, tutorial videos are watched over and over again. Why?

Well, let’s put it this way — can you remember everything in a video in just one go? I know I can’t!

So getting repetitive views is natural when it comes to a tutorial video.

Again, this video type works in spite of not being entertaining because it’s informative and useful. As long as your video answers questions or fixes problems, you can count on it getting attention.

3) Unpack or Unbox Your Products

Ten years ago, making an unboxing video might have seemed like a video marketing online joke. But now, unboxing videos are surprisingly popular!

This is because people are excited to see what a product looks like in and out of the box. Not only will an unboxing video excite watchers, but it can also drive them to a purchase.

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Stick to Your Purpose

Don’t stray from the main purpose of the video.

This is the golden rule when making a video, but it gets ignored surprisingly often. Don’t make that mistake when you produce your own video marketing online content.

I helps to be clear on what video type you’re producing from the outset. It tells you the goal of the video as well as your audience’s reason for watching.

Let’s say you’ve decided to make a video that teaches people how to fix a particular problem. You can call that the main purpose of the video.

That’s also going to be the main reason people watch the video. They’ll watch it in hopes of finding a solution… so don’t disappoint them or change the subject!

But how can you do video marketing online if you can’t promote your brand? Remember, you don’t need to slap people with sales talk to do effective promotion.

Integrate your calls to action into your tutorial, and do it unobtrusively. Make sure it still supports the main purpose of the video.

For example, try showing how your product can help them fix their problem. This keeps you on point while also marketing your brand and what you can offer.

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Consider Other Factors That Affect Ranking

I divided these factors into two — those that should be taken into consideration before you click the Upload button, and those that come after.

Let’s get to the “before” first.

1) Optimizing the Video Pre-Upload

When you start getting a video ready for upload, the title should get the most attention.

Why? Because it’s the most obvious part of a video.

Make a video title that describes what people will see if they watch the clip. Be sure to include the keyword you think most apt.

This makes the video easier to find for people who’ll actually be interested in what it contains. That’s why keywords are as important in video marketing online as they are in SEO.

Try to be succinct when writing titles, though. Most YouTube users will only glance at titles, which means they’re likely to read only a few words of them. The more your title can convey in the first few words, the better.

Next, work on the description and subtitles (if applicable). Although they won’t be seen in the preview, these are important for video marketing online.

For one thing, search engines run a check on them for keywords. For another, users may actually use them to decide whether or not to click on the video to watch it.

It’s also important that you insert your video tags into the description. This helps YouTube users find videos based on topic or type.

Again, you want to make your video easy to find for your target audience, so don’t forget these in your video marketing online.

Finally, don’t forget about thumbnails. These are the snapshots that offer YouTube users a quick preview of your video when they’re browsing the platform.

Besides being eye-catching, thumbnails should have the preferred measurements of YouTube. That means a size of 1280×720 and aspect ratio of 16:9.

2) After the Video Has Been Uploaded

What if the video is already uploaded? Well, this is the point where ranking will be tough because you can’t control it for the most part, only monitor.

Whether you like it or not, the like and dislike ratio, the watch time, and the engagement rate (comments over views) will affect your video’s ranking. Most of these can’t be helped — but a few can be influenced.

For example, you may want to monitor your video’s comments so you can reply to them. Replying to comments is a good rule of thumb when video marketing online.

That’s because it encourages engagement and stimulates added interest. As more people see that the creator of a video is willing to respond to remarks or questions, they’re likelier to interact.

More engagement is better for your video’s rank. That can lead to more views for your content.

You should also think about how you’re promoting the video itself. Have you shared it on your other social media marketing channels? Have you embedded or linked to it in your blog?

It’s essential that you do these things for every video that you make because it will add to your content’s exposure. Take note that YouTube’s Analytics can help you here too. It can show you the best social platforms for sharing your videos.

To learn this, go to your video’s Analytics after its publication. Check the top sources of your video, be they Facebook links, Tweets, or Pins.

This can tell you which sites to focus on when doing video marketing online.

These are just some of the things you can do to push your video after publication. You can learn more about how to get views by reading my blog post Key Secrets to How to Get a Lot of Views on YouTube.

Don’t Be Afraid to Use Paid Ads

More than 51 percent of businesses run YouTube ads for marketing. That’s a lot!

It’s not a surprise, though, when you consider that over a billion people are on YouTube. That means the rewards for a good ad campaign on the platform can be huge.

So YouTube campaigns can be a good idea for video marketing online. It helps that you don’t need a large marketing budget.

YouTube ads are relatively affordable for social media marketing ads. They last a good while and you can set a precise budget for them as well.

And at the end of the day, you can measure your video ad’s success with Analytics. Using its performance data, you can adjust your current or next campaign any way you want.

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Share Your Videos on Other Platforms

It’s essential that you share every video that you make because it will add to your brand’s exposure.

But how can you get the most exposure when sharing your video content? What are the best social platforms for sharing your video content?

Well, you can easily figure this out by going to the Analytics… again. Just by checking the top sources of your video, be it from Facebook links, Tweets, or Pins.

Another thing, don’t stop creating content once you start! So we can say that the Upload button is a point of no return.

From now on, for every video content that you make, apply these steps to get the most out of video marketing online!

Final Thoughts on the Use of Video Marketing Online

There you have it! Making video marketing online work can be pretty simple if you know how to go about it. You just have to start by producing great video content. Make sure it’s content that can either entertain or interest your audience, whatever the type.

After that, you can optimize various elements of your videos. These include the title, the snapshot, the description, and even the subtitles.

Optimizing all of these can help you get more viewers as well as better rank in video search results.

That should be enough to get you started with video marketing online on YouTube. If you have other questions regarding video marketing online, leave them in the comment section below!  Also be sure to check out this Business Owner’s Guide to YouTube Marketing.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

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Suggested Articles:
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2. 7 Easy Ways to Get More Views on YouTube for Free
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How to Make Video Marketing Online Work - Mike Marko

Author: Mike Marko
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Article: How to Make Video Marketing Online Work

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