How to Use Twitter to Grow Your Business

How to Use Twitter to Grow Your Business

“How to Use Twitter to Grow Your Business” written by Mike Marko.

Looking to learn how to use Twitter to grow your business effectively?

Despite being one of the most popular platforms in the Internet today, Twitter remains the most undervalued, underutilized and misunderstood from a business perspective. Most businesses and marketing professionals struggle with the most important aspect and major selling point (at least to consumers) of the platform: the 140-character limit. After all, how can anyone communicate effectively with such a minimal amount?

It is a matter of patience and taking the time to actually learn how to use Twitter. Once you have done so, then Twitter can become a vital tool for helping you expand your audience, generate more leads and increase engagement among customers. When used correctly, Twitter can become your company’s microphone that will help your business explode with growth.

In this article, we will discuss how to use Twitter to grow your business and the various strategies you can implement to improve your presence on the platform.

Tips on How to Use Twitter to Grow Your Business

The purpose of developing a Twitter strategy for businesses is to make themselves an active member of the platform’s community. By doing so, businesses will attract customers in an unobtrusive way and increase the opportunities for them the way no other platform can.

It’s simply a matter of understanding how to use Twitter to grow your business and harness its power.

What Is Twitter Marketing for Businesses

Twitter is the fastest growing platform out of all the leading social networks. As of 2017, Twitter was reported to boast more than 320 million monthly active users all over the world and spanning various demographics.

This showcases the vitality of Twitter as an instrument in any online marketing strategy in order to expand your audience.

Twitter marketing engages your customers, promotes and develops your brand, generates leads and drives traffic to your site. When executed properly, this can bring great success to your business.

So let’s talk about the tips you can use to make Twitter work for you:

Tip 1: Make a Brand of Your Own

Before even attempting to mark your presence on Twitter as a new brand, you must ensure that you have already established your business’ branding. This includes your name, objective, personality and target market.

Ensuring your Twitter profile’s name, handle (@username), profile, and profile photo are filled up according to your brand’s guideline is crucial. Having an appropriate, relevant, and on-point profile branding is one step in learning how to use Twitter to grow your business.

Every word matters on Twitter due to its character limitations. All the interactions with your audience reveal your brand and voice. With that, you have to be consistent to gain their trust and confidence in you over time.

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Tip 2: Build a Relationship with Your Customers

Since Twitter’s most powerful function is interacting with people and building connections, you have to be responsive on this platform. Get a good understanding of your audience. Know their needs and wants so you can provide a prompt and concise response that will give value to your clients.

It is also vital to make use of the basic Twitter tools in order to show your interest in your audience. Retweeting their tweets, marking them as favorites or replying to direct messages are examples of actions that can convey this interest. Understand what makes them tick and provide relevant content in your feed.

Tip 3: Create Twitter Cards

There may be times when the 140-character limit of a tweet will not be enough to deliver your message. When this happens, utilize the Twitter cards to create multimedia posts.

Twitter Cards is a feature that allows users to add photos, videos, audios, and links to a tweet. This will make your post more attention-grabbing and compelling compared to the other text-heavy posts on the platform.

There are four major types of Twitter Cards. These are the:

  • Summary Card – shows a preview of the Tweet’s link content,
  • Summary Card with Large Image – shows a link content preview using a large photo,
  • Player Card – contains video and audio in a single Tweet,
  • App Card – lets users download mobile app links directly.

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Tip 4: Use Twitter Ads

If you are looking to further boost engagement and drive performance for your business, Twitter has plenty of marketing tools and ads that are at your disposal.
Twitter ads have the statistics proving the value they provide to a business.

According to Twitter, 66% of users discovered a small or medium-sized business (SMB) through the platform. Ninety-four percent indicate interest to buy from the SMBs they follow, while 69% actually proceed to purchase a product after seeing it on Twitter.

Some of the options for Twitter Ads are:

  • Promoted Tweets – expands your reach as your Tweet is shown to your target audience, including users who don’t follow you,
  • Promoted Accounts – grows your followers by making you discoverable to users with interests that are relevant to your brand,
  • Promoted Trends – increases your exposure with the most talked-about topics as it is visible to all users.

Tip 5: Utilize Twitter Analytics

Measuring your data on Twitter is vital to understanding if your goals are met and if your efforts are beneficial to your business. Twitter has a powerful tool called Twitter Analytics to help you evaluate how the content you share grows by sharing information regarding the performance of your normal and promoted tweets over the last 28 days.

This is essential for your business to know whether your social media strategy is working or not. You will see which content resonates with your audience. It will also help you assess how people interact with your tweets.

Additionally, you can see your follower base to know the demographics of your social media audiences. The information from Twitter Analytics improves your initiatives and pushes you to craft new and more effective strategies in the future.

Final Thoughts on How to Use Twitter to Grow Your Business

In this post, we tackled useful strategies on how to use Twitter to grow your business. Learn how to maximize the simple user interface of Twitter to the advantage of your business.

Since your consumers use this platform to find and share content, connecting with your target audience has been more achievable than ever. You can create your own social media strategy to improve your connection and engagement with your market.

When done well, Twitter can drive more traffic to your company that may convert to sales. Using the platform may even bring you loyal customers and repeat-buyers through fostering your relationship with them by meaningful interactions.

If you want to know more about how to use Twitter to grow your business, you may leave your questions and clarifications in the comment section below for us to get back to.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. Learn How to Set up Twitter for Business
2. 5 Essential Steps Towards an Effective Twitter Business Strategy
3. Benefits of Having a Twitter Account for Business

How to Use Twitter to Grow Your Business - Mike Marko

Author: Mike Marko
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Article: How to Use Twitter to Grow Your Business


Also published on Medium.

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