5 Effective Tips on How to Use Twitter for Business

5 Effective Tips on How to Use Twitter for Business

“5 Effective Tips on How to Use Twitter for Business” written by Mike Marko.

Looking for the best and effective tips on how to use Twitter for business?

In the past, one of the biggest challenges both businesses and marketers faced was reaching the biggest possible audience as quickly as possible.

Social media solved this challenge. With a click of a button, content can now be seen by millions of people from all over the world.

Twitter is a social media platform that does this very well. When it comes to building awareness, Twitter has proven to be an extremely powerful tool. It’s users have access to an audience of over 300 million monthly active users.

So if your marketing strategy is in need of improvement, then start marketing your business effectively on Twitter.

Here are five effective tips on how to use Twitter for business.

Guide on How to Use Twitter for Business

Twitter is a powerful marketing platform. And now that the 140-character limit was recently doubled to 280 characters, it is even more powerful.

Twitter is about the quality of the message, and not the quantity.

To help you maximize your uses of the platform, let’s discuss how to use Twitter for business effectively.

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1. Connect to a Massive Number of Audience

Over the years, Twitter joined the ranks of Facebook and Instagram as one of the most powerful social networking tools today.

Twitter boasts of over 328 million active monthly users. To some, this large number may seem intimidating, and leads them to ask: “How does one get noticed in such a crowded social media platform?”

By understanding Twitter’s basic features, you can learn to utilize it better to your advantage.

Connect with the people who are in your niche by discovering their interests (hashtags can help with this!) and observe their Twitter behavior. Create content that will relevant to their interests in order to attract their attention.

2. Discover the Topics that Interest Users

As mentioned in the previous section, hashtags can be a tool that could help you build your following. They can be considered to be like SEO “keywords”. They help people find content when they are enter them in the search box.

Aside from this, you can also learn topics that interest users through Twitter’s “Discover” feature.

There are three different types of discovery on Twitter: the mission discovery, inspiration discovery, and serendipitous discovery.

When you’re using Twitter to discover things or to simply read topics to answer your current questions or curiosity, then you’re on mission discovery.

But when you search for the things that you like to do on Twitter, you’re on inspiration discovery.

Serendipitous discovery, on the other hand, is when you’re unsure of what to look for on Twitter and only wants to discover something new.

3. An Effective Tool for Customer Service

A lot of blogs about how to use Twitter for business will tell you how valuable of a tool it is for customer service.

The reason for this?

Twitter is fast-paced and was created for the very purpose of exchanging messages and ideas in real-time among its users. The best part is you can immediately get notified the minute your brand is mentioned or being talked about.

Make use of this feature by jumping into the conversation right away. Responding with enthusiasm to comments or inquiries can give your business a big lift.

For conversations with a more confidential note, take it to direct message.

Don’t forget to retweet positive reviews about your service to further impress other followers!

4. An Effective Networking Tool

Having an account on Twitter gives you a chance to build connections with other businesses within the same niche or of similar interests as your business. Connecting with other businesses could eventually turn into valuable partnerships.

Remember that these partnerships exist to help you increase your visibility. This, in turn, will allow you to reach out to more potential customers and increase sales.

Constantly engage with each other. If your partner is a popular influencer, ask them to promote your business to his/her followers.

5. Using Twitter Ads

Twitter isn’t about simply publishing organic content.

In fact, Twitter also contains paid advertisements that are specifically for business accounts. These types of ads can help you build your business:

  • Grow your following
  • Manage your online presence
  • Drive website clicks
  • Increase your engagement
  • Drive app installs
  • Find leads

These ads can be customized and will only appear on the news feed of those who fall within the criteria set for the target audience. Through this, you can easily achieve the drastic boost needed for your business.

Although this certainly doesn’t come free, you get more than what you pay for. Studies show that a good percentage of Twitter users actually purchase from the ads that they see on their Twitter feed.

Final Thoughts On How to Use Twitter for Business

There are a lot of ways on how to use Twitter for business. If you use Twitter effectively. It can help you open a lot of opportunities and stay one step ahead of your competitors.
With this over 300 million active monthly users, Twitter can be an effective tool for building awareness and reaching out to customers.

I you want to stand out among the crowd, then I recommend that you create content that is relevant to your target audience. To do this, you must conduct research into your audience and observe what posts they engage with. What are their interests? Make use of hashtags or Twitter’s Discover feature to make your life easier.

In addition to this, you can even use Twitter as an outlet for your customer service. Twitter was built specifically for fast-paced communication, making it perfect for responding to customers.

For further exposure, foster a valuable partnership with other businesses or influencers in order to tap into their audience. You can even invest in Twitter ads if you want instant boost in awareness.

If you have questions about how to use Twitter for business, feel free leave all your concerns in the comment section below.  Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. A Quick Guide to Twitter 101 for Business
2. How to Use Hashtags on Twitter for Business
3. Staying Ahead with Advantages of Twitter for Business

5 Effective Tips on How to Use Twitter for Business - Mike Marko

Author: Mike Marko
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Article: 5 Effective Tips on How to Use Twitter for Business

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