How to Use Twitter Effectively for Business Success

How to Use Twitter for a Business

“How to Use Twitter Effectively for Business Success” written by Mike Marko.

Having a hard time thinking of how to use Twitter effectively for business?

You wouldn’t be alone. Many brands spend time on Twitter yet don’t see the results they want even after months of marketing. Their follower numbers don’t increase, and they don’t get people clicking on their links.

If your business is one of these brands… don’t panic!

This doesn’t mean that Twitter isn’t worthy of your time. In fact, Twitter has a total of 326 million active users. 100 million of these are actively using Twitter daily! Opportunities for your business are present here.

With a little savvy, you can turn your Twitter account into a lead-generating marketing channel. You can get more followers. You can also drive more traffic to your website.

But to do all of these things, you need to learn a few of the tricks to Twitter marketing. Fortunately for you, that’s exactly what you’ll get here.

In this blog post, I’ll explain to you some of the most important tips on how to use Twitter effectively for business.

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Tips on How to Use Twitter Effectively for Business

Nobody can deny the importance of social media in this era, especially for businesses. There were 3.196 billion active social media users by 2018. That gives you an idea of how many of your target audience may very well be on social media.

So it’s a necessity for brands to be on social media to reach a good portion of today’s consumers. While there are many social media platforms available, it’s the big ones that businesses have to focus on.

And one of the biggest social media platforms right now is Twitter.

That’s why a lot of marketing guides and tips are found on the Web on how to use Twitter effectively for business. Many brands are desperate to learn how they can generate more leads using this social network.

So if you’re one of those searching for tips on how to use Twitter effectively for business, you’re in the right place. Below you’ll discover some of the most important tricks on how to use Twitter effectively for business.

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Make Use of Twitter Cards

You can use Twitter Cards to make your tweets stand out among the rest. Because of how much they can add to your tweets, they’re a vital tool for learning how to use Twitter effectively for business.

Twitter Cards let you add rich media to tweets linking to your content. There are 4 different kinds of Twitter cards:

  • Summary Card – Includes title, description, and a thumbnail.
  • Summary Card with Large Image – Similar to Summary Card, but with a more detailed image.
  • App Card – A card with a direct download to a mobile app.
  • Player Card – A card that can display video/audio/media.

You can set one up for a particular page of your website. If someone tweets a link to that page, the Twitter Card you set up gets attached to that tweet automatically.

Twitter Cards work no matter who’s tweeting the link. That means even your own tweets can have them if they link to pages you’ve set up Cards for.

That tells you a few of the reasons you should be using these Cards.

  • They can be used to increase the data in a tweet without adding to the actual tweet’s length.
  • They make sure you get the credit for your own content. (Twitter Cards have an attribution that leads to your Twitter account.)

This is why any guide to how to use Twitter effectively for business will mention Twitter Cards. Depending on the Card type and tweet, they can do so much for your Twitter marketing!

To use Twitter Cards, you need to follow these simple steps:

  • Choose a Card you want to implement.
  • Add the correct meta tags to your website page.
  • Run the URL on validator tool to test.
  • After implementing Twitter Cards on your website, go to http://smo.knowem.com/ and enter your web address  to see if your Twitter Cards are set up correctly.

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Increase Your Twitter Followers

Want to learn how to use Twitter effectively for business? Learn how to get more followers — they’re the key to success on social media.

Simply put, the more followers you have, the more publicity you can get. Followers are likeliest to retweet your posts on the platform as well as interact with you on it.

If your followers are increasing continuously, engagement and traffic to your website will also go up. That means more leads for your business.

You can increase the followers to your Twitter business account in a number of ways. You can focus on putting out good, retweetable content. You can engage people who respond to your tweets.

You can even use Twitter growth tools like Twiends. In fact, don’t be afraid to use tools to make your job easier as you learn how to use Twitter effectively for business.

Use Twitter Ads to Target Your Email List

An email list is a register of people who’ve chosen to subscribe to your email newsletter. Subscribing to your newsletter shows that they’re interested in your brand.

So these same people are probably good targets for your ads.

This is why repurposing your website or blog’s email list can be good for how to use Twitter effectively for business. Among other things, you can use it for ad targeting.

When using Twitter ads, use the Tailored Audiences option and upload your email list. After setting up Tailored Audiences, Twitter will match those email addresses with registered users. Twitter will then target them for your Twitter ads.

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Use RiteTag to Find Hashtags

You can’t learn how to use Twitter effectively for business if you don’t use hashtags. Hashtags are great for getting your tweets seen by more people.

But what if you never seem to know which hashtags to use in your posts?

RiteTag is a tool you can use to help you identify the right hashtags to use for your tweets. It’s also very user-friendly. You just need to enter a keyword and RiteTag will do the job of providing you with a long list of relevant hashtags.

This tool also includes metrics on the following:

  • Total number of times a hashtag has been used.
  • Total number of retweets those tweets got.
  • Total number of tweets that contained links.
  • Total number of tweets that contained images.
  • Total number of views those tweets received.

With this data, you’ll be able to choose the most relevant hashtags. Besides, there are hashtags that have already been proven to encourage engagement. You want to focus on those when learning how to use Twitter effectively for business!

Make Use of the Pinned Tweet Tool

Using the pinned tweet tool is part of learning how to use Twitter effectively for business. After all, this is like Twitter’s readymade billboard for your profile.

Twitter’s pinned tweet tool places a certain tweet at the top of your timeline. Since it’s pinned, it won’t be displaced from that spot even when new tweets are made.

Profile visitors will thus see a pinned tweet at the top of your profile timeline. Pinned tweets are a powerful way to draw attention to your important news, updates, promos, and events for your brand.

To pin tweets, you just need to click the three dots under your tweet and choose “Pin to your profile page”. Remember that you can unpin this later if you want to replace it with something even more important. Knowing when to keep or change a pinned tweet is part of learning how to use Twitter effectively for business.

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Final Thoughts on How to Use Twitter Effectively for Business Success

Hopefully, you now have a better understanding of how to use Twitter effectively for business.

All the Twitter tips I mentioned above can help with how to use Twitter effectively for business. They can help you make your way to your goals and increase the profitability of your brand.

Learning how to use Twitter effectively for business means making use of all the tools the platform places at your disposal. These include Twitter Cards, Targeted Audiences for Twitter Ads, pinned tweets, and hashtags.

You can also read my previous blogs to learn more about using Twitter for your business.

If you have more questions about how to use Twitter effectively for business, leave them in the comments below.

Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

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https://www.Facebook.com/mike.marko.37

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Suggested Articles:
1. How to Make and Run a Twitter Business Blog Account
2. How to Set up a Business Twitter Account
3. Startup’s Guide on How to Effectively Use Twitter for Business

How to Use Twitter Effectively for Business Success - Mike Marko

Author: Mike Marko
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Article: How to Use Twitter Effectively for Business Success

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