Easy Guide to How to Use LinkedIn to Promote Your Business

Easy Guide to How to Use LinkedIn to Promote Your Business - How to Use LinkedIn to Promote Your Business

“Easy Guide to How to Use LinkedIn to Promote Your Business” written by Mike Marko.

There are many answers to how to use LinkedIn to promote your business successfully. You can use the platform to connect with consumers, establish business partnerships, and so on.

Yet there are right and wrong ways of doing these things. The former have big payoffs, but the latter can have big costs in turn.

I’ve seen this for myself while taking over clients’ LinkedIn campaigns. I’ve even seen LinkedIn promotions handled so badly that it took months to fix their adverse effects on the brand’s image.

That’s why in today’s blog post I’ll talk about how to use LinkedIn to promote your business. I’ll show you how to start your LinkedIn promotions right so that you’re less likely to make errors.

After this blog post, you’ll be able to easily achieve success in this social media platform for your business.

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How to Use LinkedIn to Promote Your Business

Every business owner should know how to use LinkedIn to promote his business. This social media platform can open up a lot of opportunities for growth when used well.

For example, you can learn how to use LinkedIn to promote your business for increased sales. People use it to find reliable businesses that can help them with their needs or problems.

Being on this social media platform can also help you connect with new business partners or potential recruits for your team. That’s because many other business owners and professionals are on it.

These are just some of the benefits that you can get from LinkedIn marketing. And there are many other ways LinkedIn can help you improve your business!

But before you can enjoy those benefits, you need to make your presence felt on this social media platform. To do that, follow this guide on how to use LinkedIn to promote your business.

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Learn How to Use LinkedIn

There are many answers to how to use LinkedIn to promote your business. But before we talk more about that, you must first learn how to use LinkedIn.

Hence, familiarize yourself the platform’s basic tools and features. You should know how this social media platform works before you use it for your business.

That way, it will be easier for you to do official promotions on it later. Testing it out beforehand can also help you avoid the common mistakes people make when using it for an actual brand.

My suggestion is to create an account and explore the social media platform for a week or two. This is your first step in how to use LinkedIn to promote your business.

Take note that the account you open will have to be a personal one at first, by the way. That’s because a personal account is needed to create a company page on LinkedIn, as on Facebook.

Create an Interesting Company Page

Naturally, you don’t want to stick with your personal page forever. Thus, the next step in how to use LinkedIn to promote your business is to make a company page.

A company page is a LinkedIn page for your business. It has more features than a personal account.

Everything you need to promote a business is on a company page — analytics, extra marketing tools, etc. That’s why you need one for your business instead of sticking with a personal page.

However, you need to be patient if you want to create a company page. LinkedIn is strict regarding the creation of company pages and has several requirements relating to it.

Let’s find out more about those requirements below.

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1) Requirements for Creating a Company Page

You can only create a LinkedIn company page 7 days after you create your (personal) account. LinkedIn requires this to discourage users from creating dummy pages.

Apart from that, here are the other requirements for creating a LinkedIn company page:

  • You’re a current company employee.
  • Your position is listed in the Experience section on your profile.
  • You have a company email address ([email protected]). It should be confirmed on your LinkedIn account.
  • Your profile strength must be listed as intermediate or all star.
  • You must have several connections on your personal profile.

Once you meet those requirements, the next thing you need to do is to make an interesting company page.

This is needed if you want to know how to use LinkedIn to promote your business successfully.

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2) Tips to Make to Your Company Page Interesting

Most guides on how to use LinkedIn to promote your business will tell you to make your company page interesting. That’s because this can help you get the attention of your target audience.

With that said, you should start by completing the details on your company page. Include every piece of important information about your business.

Include details like your contact information, physical store address, website URL, store hours, and description about your brand, for example.

Also, describe your business to get the attention of your potential customers. This is vital in how to use LinkedIn to promote your business successfully.

That is because people check the About section of business pages often. Consumers are likelier to do business with you if they like the information they see on your company page.

3) Optimize Your Company Page

You need to learn to optimize your company page too. This is vital if you want to know how to use LinkedIn to promote your business successfully.

You see, as I said earlier, many other business owners are using LinkedIn. They use it to connect with their target consumers.

That’s why you should expect tough competition on LinkedIn. Many of your own competitors are probably already using this social media platform.

To beat the competition, you need to use every tool at your disposal. Optimization is one such tool, as it can increase the visibility of your company page to your target customers.

To optimize your company page, upload the right photos. Particularly, use your business logo so both your actual and potential customers can recognize your page in an instant.

In addition to that, use SEO or search engine optimization on your page too. SEO techniques like keyword usage can increase the visibility of your company page.

That is since keywords are words or phrases that people search for online to see the content they want. Keywords can increase your page’s visibility not only on LinkedIn but to the whole Web as well.

Hence, it’s best to add keywords to the description of your business. This is an important tip in how to use LinkedIn to promote your business successfully.

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Connect with Your Target Audience

Company pages need to connect with their target audience. This is key in how to use LinkedIn to promote your business successfully.

Make the first move in reaching out to get the attention of your target audience. Your target audience will ignore your company page if you’re not making an effort to connect with them.

Besides, reaching out to them keeps your account active and shows your brand is communicative. That’s hugely desirable, from the consumer’s perspective.

In fact, lack of communication is a red flag that most consumers avoid in brands. It’s a sign that you’re not reliable and can’t be counted on to answer if they have concerns.

That’s why it’s so important to interact with your audience on social media. People now do business with brands that are committed to healthy communication with their customers.

To help you in how to use LinkedIn to promote your business successfully, here are some tips to connect with your target audience.

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1) Reach Your Audience Through Ads

Using ads is one of the best ways in how to use LinkedIn to promote your business.

Posting advertisements on LinkedIn can help you reach potential customers, clients, or business partners. It’s a fast way to reach your target audience here.

It may be especially useful for those who are in B2B (business to business) industries, in particular. In fact, 80% of B2B leads generated on social media come from LinkedIn.

Regardless of your industry, however, you have to make sure that your ads are aimed at your target audience. This will give you the best results.

Posting ads on LinkedIn is more expensive than on other social media platforms, after all. You might as well do all you can to ensure that it will give you a good ROI (return on investment).

2) Use InMail

InMail is a direct messaging feature on LinkedIn. It’s like an advertisement that goes straight to the messages of your target audience.

The InMail even looks like a normal direct message, except that it has an InMail label. As such, most recipients look at it with less suspicion than other types of ads.

InMails have a 100% deliverability rate, according to LinkedIn. You can use them to connect with specific users on LinkedIn without the connection request.

That’s why you should consider the InMail one of your best tools in how to use LinkedIn to promote your business in a personal way. It lets you do highly-targeted, individualized marketing on the platform.

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Post Content on Your Company Page

You also need to post content on LinkedIn. You see, many people choose to check content on LinkedIn, especially if they’re seeking news on a specific industry.

This is because LinkedIn is used by professionals. People feel more assured that the content they see here is real and reliable.

But to do LinkedIn content marketing effectively, your content should have value to your audience. It should be related to your business or industry.

Your content should also give your target audience a reason to visit your page often.

With that said, make sure that the content you post is either informative, educational, or entertaining. Also, it should help you establish your authority.

If you’re an authority in your niche or industry, people will take you seriously. They will be likelier to trust you too on topics related to your niche.

Getting the trust of your target audience could open a lot of possibilities like increased sales or brand awareness. Those are some of the main goals when learning how to use LinkedIn to promote your business.

Here’s an extra tip on this topic, by the way — when you make content, be sure to add keywords for optimization. This can guarantee that your content will be seen by your target audience.

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Final Thoughts on Using LinkedIn to Promote Your Business

In this blog post, I talked about how to use LinkedIn to promote your business.

Business owners should consider using LinkedIn. This social media platform can do a lot of good for a business, from increasing revenues to visibility among consumers.

But before businesses can enjoy the benefits of using LinkedIn, they should make their presence felt. Thus, business owners should learn how to promote their businesses on LinkedIn successfully.

So what are the steps to how to use LinkedIn to promote your business? First, you need to create an interesting company page.

Learn how to optimize that page and other content on the platform too, to increase its visibility. Furthermore, don’t be afraid to use LinkedIn features like ads.

After that, connect with your target audience and post content with value. Doing those things will help you promote your business successfully.

If you have more questions on how to use LinkedIn to promote your business, leave them in the comments below.

Be sure to check out my Starter’s Guide to LinkedIn Marketing.  You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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Easy Guide to How to Use LinkedIn to Promote Your Business - Mike Marko

Author: Mike Marko
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Article: Easy Guide to How to Use LinkedIn to Promote Your Business

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