How to Use LinkedIn for Business Marketing

How to Use LinkedIn for Business Marketing

“How to Use LinkedIn for Business Marketing” written by Mike Marko.

Looking to find out what your business can accomplish with LinkedIn?

LinkedIn is a great platform to help your brand stand out. As a fast-growing business marketing and networking platform, it can enable you to generate leads and establish partnerships easily.

Marketing on LinkedIn allows you to engage in a community of professionals that are relevant to your business. It can further build your credibility as a business and helps grow it online.

LinkedIn is also a great platform to help with building your Pervasive Presence™ Engine.

In this blog post, we’ll discuss how to use LinkedIn for business marketing to help you get started on the path to reaching LinkedIn’s millions of users.

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Ways on How to Use LinkedIn for Business Marketing

LinkedIn is home to 500 million business professionals around the world. This abundance of users makes it an effective tool to grow your business quickly.

With that said, here are tips on how to use LinkedIn for business marketing.

Make Your Own LinkedIn Profile

If you do not have a LinkedIn profile, the first step is to create your free profile.

Ensure your profile is unique to give a great first impression to your page visitors.  This will help to distinguish you from your competitors.

Make your niche clear so that visitors know exactly what you have to offer. Consider including the following details:

    • Your set of skills,
    • Achievements, and
    • Stellar works.

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Create an Effective LinkedIn Company Page

The next step is to create a free company page to display your business to LinkedIn’s broad audience. You will need to add all the relevant information on what your business has to offer.

Once this is done, you can begin to engage with other users to attract attention to your page. You can do this in two ways: passive approach or proactive action.

Use LinkedIn Page by Passive Approach

The Passive approach on LinkedIn is simply having a profile, building your connections, and keeping your account updated.

This approach offers high exposure to users seeking your products and services. Testimonials on your page also provide a reference for new users considering doing business with you.

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Take Proactive Action on Your Page

Taking proactive action on LinkedIn means actively engaging with your audience. It follows the mentality: the more present you are, the more results you will receive.

Following this approach involves discussing what your business is working on. You can can also join relative businesses and personally engage more with your audience to increase traffic.

Define Your Audience and Goals

Increasing your audience and reaching your personal business goals should be your priorities. Define what your target audience is and what your financial goals are to help you reach practical outcomes.

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Optimize Company Page for Great Search

Your company page should have an SEO (Search Engine Optimization) friendly page to increase visibility.

There are three ways to optimize your company page,

  • Inserting keywords.
  • Creating links on your company page.
  • Optimizing by sharing relevant content.

Choose keywords that are clear and represent what your brand offers. It’s recommended to add links to your website, blog or other marketing methods to your company page to boost your SEO ranking.

Another way of optimizing is by sharing relevant content that relates to your brand. The more frequently you share engaging content, the higher your SEO ranking will become.

Publish Engaging Contents about Your Brand

Thought leadership on LinkedIn is a type of content marketing that will attract your audience. Here you tap into your brand’s experience and passion to answer your audience’s concerns on a specific topic.

The three types of thought leadership content are:

    • Industry thought leadership – Including your view of the latest news and trends.
    • Organizational thought leadership – Embodied in the vision and purpose of your company.
    • Product thought leadership – Focused on being the best solution for your clients.

Use LinkedIn Company Page Analytics

It’s vital to discover what type of content resonates most effectively with your audience.  

LinkedIn’s Company Page Analytics can be used to monitor your page and statistics for publishing. For a price, you can use daily analytics to give you insight into what content will be most effective in marketing your business.

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Final Thoughts on How to Use LinkedIn for Business Marketing

In this article, we talked about how to use LinkedIn for business marketing. With its abundant community of professionals, it makes networking and marketing to a broad audience simpler.

Follow these steps to use LinkedIn for your business marketing:

  •  Making your own LinkedIn profile.
  •  Creating an effective LinkedIn company page.
  •  Defining your audience and goals.
  •  Optimizing company page for great search.
  •  Publishing engaging contents about your brand.
  • Using LinkedIn Company Page Analytics.

If you find this article informative or have further questions about how to use LinkedIn for business marketing, don’t hesitate to comment below.

You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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Suggested Articles:
1. How to Create A LinkedIn Profile That’s Professional
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3. Essential Tips On How to Create A Social Media Marketing Plan

How to Use LinkedIn for Business Marketing - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: How to Use LinkedIn for Business Marketing

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